Certified Adapters

We have a variety of partners across the ad tech community who support the IX Library™. Our partners fall into two categories:

  • Certified Bidding Adapters: an ad exchange or demand partner who contributes bids
  • Certified RTI Adapters: a partner who contributes identity resources

Together, these partners create an ecosystem of resources available to our clients. Publishers can choose to add any of our partners into their IX Library. The following table lists all Certified Adapters and the type of inventory they can bid on (banner or video):

Partner Supported Inventory Supports  CCPA
Banner Video
AOL Yes No No
AppNexus Yes No No
AppNexus Network Adapter Yes No Yes
Beachfront Yes No No
Colossus Yes No Yes
Consumable Yes No No
Conversant Media Yes No No
Criteo Yes No No
district m Yes No No
DMX from district m Yes No No
EMX Digital Yes No No
Facebook Yes No No
GroupM Yes No No
GumGum Yes No Yes
Improve Digital Yes No No
Index Exchange Yes Yes Yes
JustPremium Yes No No
Kargo Yes No Yes
LockerDome Yes No Yes
Oath - ONE Display Yes No No
Oath - ONE Mobile Yes No No
OpenX Yes No Yes
Optimera Yes No No
PixiMedia Yes No No
PubMatic Yes No Yes
PulsePoint Yes No No
Quantcast Yes No Yes
Roundel, Media reimagined by Target* Yes Yes Yes
RTK Yes No No
Rubicon Yes No No
Sharethrough Yes No No
Sonobi Yes No No
Sovrn Yes No No
TripleLift Yes No Yes
TrustX Yes No Yes
Undertone Yes No Yes
YOC Yes No No

*The Roundel bidder requires a signed addendum. If you're interested in participating with Roundel, please contact your IX Representative.

Become a Partner

We believe that bidders should have the opportunity to compete equally and in real-time for publisher inventory. Our product makes this happen.

The IX Library simultaneously calls all demand partners for bids. It connects you with our client’s inventory and allows you to compete equally: with other demand partners, and with publisher ad servers. All clients who use the IX Library can choose to add you into their configuration. Joining our ecosystem is a way to access more inventory.

Our non-bidding partners connect bidders and publishers with crucial information (such as data, targeting, analytics, identity, and more) so they can make informed decisions on the value of each impression.

When more bidders compete fairly and in real-time, everyone benefits.

To learn more about how to partner with us, see Become a Certified Adapter.

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