We have a variety of partners across the ad tech community who support the IX Library™. Our partners fall into two categories:
- Certified Bidding Adapters: an ad exchange or demand partner who contributes bids
- Certified RTI Adapters: a partner who contributes identity resources
Together, these partners create an ecosystem of resources available to our clients. Publishers can choose to add any of our partners into their IX Library. The following table lists all Certified Adapters and the type of inventory they can bid on (banner or video):
|AppNexus Network Adapter||Yes||No|
|DMX from district m||Yes||No|
|Oath - ONE Display||Yes||No|
|Oath - ONE Mobile||Yes||No|
|Roundel, Media reimagined by Target*||Yes||Yes|
*The Roundel bidder requires a signed addendum. If you're interested in participating with Roundel, please contact your IX Representative.
Become a Partner
We believe that bidders should have the opportunity to compete equally and in real-time for publisher inventory. Our product makes this happen.
The IX Library simultaneously calls all demand partners for bids. It connects you with our client’s inventory and allows you to compete equally: with other demand partners, and with publisher ad servers. All clients who use the IX Library can choose to add you into their configuration. Joining our ecosystem is a way to access more inventory.
Our non-bidding partners connect bidders and publishers with crucial information (such as data, targeting, analytics, identity, and more) so they can make informed decisions on the value of each impression.
When more bidders compete fairly and in real-time, everyone benefits.
To learn more about how to partner with us, see Become a Certified Adapter.