Certified Adapters

We have a variety of partners across the ad tech community who support the IX Library™. Our partners fall into two categories:

  • Certified Bidding Adapters: an ad exchange or demand partner who contributes bids
  • Certified RTI Adapters: a partner who contributes identity resources

Together, these partners create an ecosystem of resources available to our clients. Publishers can choose to add any of our partners into their IX Library. The following table lists all Certified Adapters and the type of inventory they can bid on (banner or video):

Partner Supported Inventory
Banner Video
AOL Yes No
AppNexus Yes No
AppNexus Network Adapter Yes No
Beachfront Yes No
Colossus Yes No
Consumable Yes No
Conversant Media Yes No
Criteo Yes No
district m Yes No
DMX from district m Yes No
EMX Digital Yes No
Facebook Yes No
GroupM Yes No
GumGum Yes No
Improve Digital Yes No
Index Exchange Yes Yes
JustPremium Yes No
Kargo Yes No
LockerDome Yes No
Oath - ONE Display Yes No
Oath - ONE Mobile Yes No
OpenX Yes No
Optimera Yes No
PubMatic Yes No
PulsePoint Yes No
Roundel, Media reimagined by Target* Yes Yes
RTK Yes No
Rubicon Yes No
Sharethrough Yes No
Sonobi Yes No
Sovrn Yes No
TripleLift Yes No
TrustX Yes No
Undertone Yes No
YOC Yes No

*The Roundel bidder requires a signed addendum. If you're interested in participating with Roundel, please contact your IX Representative.

Become a Partner

We believe that bidders should have the opportunity to compete equally and in real-time for publisher inventory. Our product makes this happen.

The IX Library simultaneously calls all demand partners for bids. It connects you with our client’s inventory and allows you to compete equally: with other demand partners, and with publisher ad servers. All clients who use the IX Library can choose to add you into their configuration. Joining our ecosystem is a way to access more inventory.

Our non-bidding partners connect bidders and publishers with crucial information (such as data, targeting, analytics, identity, and more) so they can make informed decisions on the value of each impression.

When more bidders compete fairly and in real-time, everyone benefits.

To learn more about how to partner with us, see Become a Certified Adapter.