Bid traffic configuration options control the scope of bid requests a DSP receives. Expand the sections below to learn about each bid traffic control we offer:
The Traffic Source configuration limits bid request volume by impression source. The table below outlines all traffic types included for each configuration type:
|All Traffic (Default)|
|Mobile App Only|
|Desktop and Mobile Web|
These traffic types (desktop, mobile web, app) can be sent as video or display.
This control allows DSPs to curate custom blacklists of app names, app bundles, and domains. The table below outlines all options available:
|Default||DSP receives bid requests from all apps (no filtering) and domains.|
|Blacklist||DSP does not receive bid requests from blacklisted app names, app bundles, and domains.|
The User Match configuration limits bid request volume by the user match status associated with the impression. Three user match statuses exist:
- Matched User: A user who has successfully completed the user matching process and we know the
external_user_idassigned by the DSP.
- No-Match User: DSP has decided against matching the user and has not communicated an
- New User: User matching with the DSP has not yet been attempted for the user.
The table below outlines all user match statuses available for each configuration type:
|Configuration||Matched Users||No-Match Users||New Users|
|Matched Users (Default)|
|Matched and New Users|
Review our user match configuration examples for more information.
The Device Identifier configuration limits bid request volume by device identifier. The table below outlines all options available:
All Device Identifiers (Default)
DSP receives all bid requests, regardless of device identifier.
All device identifiers.
Specific Device Identifiers
DSP limits bid request traffic to one or more specified device identifiers (based on device identifiers present in the Device Object).
User Match Status and Device Identifier controls work in parallel: if a DSP specifies both controls, all requests must contain either a
device identifier or