New us_privacy Field in Regulations Object
Index Exchange (IX) will now pass the
us_privacy field in the
regs.ext object of the bid request, in accordance with version 1.0 of the IAB’s CCPA Compliance Framework. The
us_privacy field indicates the following:
- Whether the U.S privacy regulations apply to the consumer
- Whether the explicit legal notice has been established with the consumer
- Whether the consumer has chosen to opt-out of the sale of their personal data
To learn more, see us_privacy.
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