To run a direct deal for Matched Audiences™, buyers and Media Owners must negotiate the required terms that Index Buyer Services needs in order to create a deal ID. For more information on which deal terms are required and optional, refer to the table below.
| Deal Term | Description | Required for Deal ID? | Example |
|---|---|---|---|
DSP | Specify the DSP name. You can also specify the Index DSP ID (optional). | Required | Adobe |
Media Owner properties or channels included | Specify the Media Owner name and domain. You can also specify the Index publisher ID (optional). | Required | Media Owner name: Pub A Media Owner domain: pubadomain.com |
Audience file name | Audience file name should follow this format and contain no spaces: Provider-Buyer-Advertiser-Publisher-Description | Required | LiveRamp-PMG- PenguinRandomHouse-PubA-emails |
Price | The negotiated price for a deal. Index recommends using a fixed CPM which helps the budget to spend evenly. | Required | $8.00 fixed price |
Flight dates | The deal's start and stop dates. Flight dates are used in reporting to make sure that the deal is pacing to deliver in full. The deal will stop sending requests at the end of the flight. | Required | 10/01/20—12/31/20 |
Ad sizes | Specify any add sizes for this deal. Index Buyer Services will break out deal IDs by pricing variance between requested ad units. | Required | 300x250 |
Audience ID | The ID for the audience file. | Optional | 101082233 |
Audience size | Specify the number of user IDs in the audience file. | Optional | 3M |
Budget | The buyer's budget. Sharing the budget helps the Index Buyer Services team to monitor reporting and make sure that campaigns deliver in full. | Optional | $10,000 |
Advertiser | The advertiser name. | Optional | Penguin Random House |
Number of audiences | The number of audiences in this deal. Each audience will have a unique deal ID. | Optional | 4 audiences |
Agency | The agency name. | Optional | PMG |
Seat ID | The buyer's seat ID with their chosen DSP. | Optional | 13 |
If you have any questions about Matched Audience deals, contact your Index Representative.
