Set up a LiveRamp Matched Audience platform deal

Before you can run a platform deal for Matched Audience with LiveRamp, the following steps need to be completed:

Step 1

Buyers must provide the name of the DSP that they are working with to Index Exchange (IX) Buyer Services. Buyers can also provide the IX DSP ID (optional).

Step 2

The buyer uploads their Matched Audience customer relationship management (CRM) file in the LiveRamp platform. For instructions on uploading the CRM file, see Upload a Matched Audience file into LiveRamp.

Step 3

After the buyer has uploaded the Matched Audience file, they will send the audience file directly from LiveRamp to IX. For instructions on sending the audience file to IX, see Send a Matched Audience file from LiveRamp to IX.

Step 4

IX’s Buyer Services team creates a deal and shares a deal ID with the buyer.

Step 5

The buyer builds the Matched Audience deal in their chosen DSP. Since Matched Audience deals focus on small, precise, and highly performing audience segments, buyers should follow best practices in DSP setup. For more information, see Tips for buyers to optimize a Matched Audience deal.

Step 6

After a Matched Audience campaign is set up and a user from the Matched Audience file is recognized on a publisher's page, IX detects the Matched Audience in real time and generates a bid request for the deal ID tied to that audience. This detection is enabled by the IXRTI framework using the LiveRamp RTI adapter. For more information, see Matching users using LiveRamp.

Step 7

DSPs can then bid and win on opportunities for the buyer's Matched Audience. The user within the selected Matched Audience will see the campaign on the publisher site.

If you need further assistance with Matched Audience, contact the IX Buyer Services team at ix.buyer.services@indexexchange.com or contact LiveRamp at ix.brandsagencies@liveramp.com.