Index Exchange (Index) offers addressability solutions with the following identifier providers, where:
A Matched Audiences
Matched Audiences are IDs where data partners or media owners upload a list of IDs for a particular Universal ID provider and match a deal ID against that audience segment. ID is an ID where data partners or Media Owners upload a list of IDs for a particular Universal ID Universal IDs are IDs that Index can receive from data partners and pass to DSPs in the bid request. provider and match a deal A private auction that allows media owners to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. ID against that audience segment.A Universal ID is an ID that Index can receive from data partners and pass to DSPs in the bid request
An OpenRTB request that is sent from a supply-side platform (SSP) or ad exchange to the DSP requesting a bid response for potential impressions. A bid request contains information about the impression that allows the DSP to decide whether to bid on the impression..
| Identifier provider | Name of identifier | Index solution compatibility |
|---|---|---|
33accrossId |
| |
amazonAdvertisingID |
| |
hadronId |
| |
ceeid |
| |
CriteoID |
| |
publinkId |
| |
euid |
| |
First-id |
| |
pairId |
| |
id5id |
| |
imuid |
| |
nonID |
| |
RampID |
| |
lmpid |
| |
lotamePanoramaId |
| |
MRKL |
| |
| NovatiqId | NovatiqId |
|
NETID |
| |
fabrickId |
| |
pubcid |
| |
trustpid |
| |
TDID |
| |
| Unified ID 2.0 | UID2 |
|
utiq |
| |
connectId |
|
