Creating an instant deal with Index in DV360

Instant deals in Google Display & Video 360 (DV360) let you forecast and create deals with Index Exchange (Index) publishers directly inside DV360.

Using targeting criteria you select in DV360, you can request a forecast (including estimated scale and pricing guidance), then create a deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. without leaving the platform. This integration makes it easy to discover Index publishers that match your audience or content goals and quickly activate deals in a streamlined workflow.

How it works

1. Buyer logs in to DV360 and creates an instant deal with Index as the exchange.

2. Buyer enters deal targeting and requests a forecast.

3. If buyer accepts the forecast, an instant deal is created.

4. Buyer activates the deal in DV360.

For details on how instant deals work in DV360, see Google's DV360 documentation.