Creating an instant deal with Index in DV360

Buyers
Last Updated: February 13, 2026•

Instant deals in Google Display & Video 360 (DV360) let you forecast and create deals with Index Exchange (Index) publishers directly inside DV360.

Using targeting criteria you select in DV360, you can request a forecast (including estimated scale and pricing guidance), then create a deal without leaving the platform. This integration makes it easy to discover Index publishers that match your audience or content goals and quickly activate deals in a streamlined workflow.

How it works

  1. Buyer logs in to DV360 and creates an instant deal with Index as the exchange.

  2. Buyer enters deal targeting and requests a forecast.

  3. If buyer accepts the forecast, an instant deal is created.

  4. Buyer activates the deal in DV360.

For details on how instant deals work in DV360, see Google's DV360 documentation.