Instant deals in Google Display & Video 360 let you forecast and create deals with Index Exchange (Index) Media Owners directly inside Display & Video 360.
Using targeting criteria you select in Display & Video 360, you can request a forecast (including estimated scale and pricing guidance), then create a deal
A private auction that allows media owners to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. without leaving the platform. This integration makes it easy to discover Index Media Owners that match your audience or content goals and quickly activate deals in a streamlined workflow.
How it works
Buyer logs in to Display & Video 360 and creates an instant deal with Index as the exchange.
Buyer enters deal targeting and requests a forecast.
If buyer accepts the forecast, an instant deal is created.
Buyer activates the deal in Display & Video 360.
For details on how instant deals work, see Display & Video 360 Help.
