Here at Index Exchange ("Index"), we take brand safety seriously, which is why all political content undergoes a thorough review by our Exchange Quality team. Using our Ad quality, we work to ensure that political advertisements are either neutral or reasonably inclined towards a specific party, organization, or movement.
The following information provides further details into the subtleties of political advertisement through Index Exchange.
Prohibited content
Smear campaigns
A smear campaign is an effort to damage or call into question someone's reputation by propagating negative propaganda. It attempts to expose, leak, or reveal damaging information about the opposing candidate (or entity), or falsely accuses the opposing candidate of being involved in criminal activity.
Misinformation
Campaigns presenting false or inaccurate information, especially that which is deliberately intended to deceive or mislead individuals.
Fake news
False or misleading information presented as news. It often has the aim of damaging the reputation of a person or entity, or making money through advertising revenue.
Political bias
Disproportionate weight in favor of or against an idea or topic, usually in a way that is closed-minded, prejudicial, or unfair.
Generally inappropriate or offensive
Including hate speech towards activists, government officials, or organizations, as well as any attempts to besmirch movements or individuals associated with them.
Disclosure on political ads
Disclosure statements (disclaimers) are required on political ads for candidates, ballot questions, and ads calling on the public to vote for a particular party or candidate.
Regional requirements
Political advertising on Index Exchange's platform is permitted in the following regions:
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United States
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Australia & New Zealand
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Canada (general election ads only; candidate and issue ads are prohibited)
Applicable laws, rules, and regulations may vary from jurisdiction to jurisdiction.
Each Advertiser and Supply Partner is responsible for ensuring compliance with the laws, rules, and regulations of the jurisdictions in which it chooses to serve political advertisements.
Ads that contravene applicable Index Exchange standards may be rejected and prevented from participating on the platform.
Questions and concerns
If you have any questions, please contact your Index Representative.
