Index Exchange (Index) implements rigorous quality assurance processes to make sure that only high-quality, fraud-free advertisements are available for bidding on the exchange. The process begins with an evaluation of a DSP Demand-Side Platform (DSP). A software platform that automates bidding decisions in real-time and efficiently connects buyers and audiences through an ad exchange or SSP. Also known as a buy-side platform.’s demand. All DSPs must be verified prior to integration with the exchange and will be reviewed for the quality of their content, business legitimacy, and ability to meet Index technical specifications. This prevents low-quality or malicious ads from reaching our supply partners.
