Native ads are designed with text, images, or videos as provided by the marketer. The ads are optimized by the media owner or Index Exchange (Index) for the location where they are served.
How it works
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Publishers selling native ad inventory will request a set of assets from buyers, such as a headline, image, logo, and descriptive ad copy.
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Buyers who are interested in buying native inventory will return these assets requested from the publisher The owner of a website or app where advertisements are served. as part of a valid native bid response An OpenRTB response that is sent by the DSP in response to the SSP's or ad exchange's bid request. It is an event directed back to the seller expressing a valuation for the request and conditions of sale..
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Index reviews the creative A digital ad made available in various creative types, defined by their size in pixels such as 300x250px. before they are made available on the exchange. For more information about how Index reviews creatives, see Ad quality.
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The publisher or Index renders the native ad on the website.
Rendering
Native ads can be rendered by the publisher or Index. Publishers have a number of options on how to render native ads through their ad server A platform that manages, stores, and delivers advertisements to a publisher's site.. Native ads can be rendered into feed, article, top, bottom, or sidebar positions. They can be optimized into dedicated ad units or in multi-format flexible ad units to provide high-quality scale for media buyers. Index renders the native ad based on the ad slot The location on a publisher's website where an advertisement is served. Also known as inventory. size and native creative assets provided by the media buyer. Rendering of native ads by Index is only supported through Prebid.js An open-source library for publishers to implement header bidding on their websites and manage multiple header bidding partners. integrations and is currently for text and image native assets only. For any questions, contact your Index Representative.
For more information on supported native bid request An OpenRTB request that is sent from a supply-side platform (SSP) or ad exchange to the DSP requesting a bid response for potential impressions. A bid request contains information about the impression that allows the DSP to decide whether to bid on the impression. and response fields, see:
