If you are a DSP Demand-Side Platform (DSP). A software platform that automates bidding decisions in real-time and efficiently connects buyers and audiences through an ad exchange or SSP. Also known as a buy-side platform. looking to integrate with Index Exchange (Index), you must develop a bidding implementation based on the OpenRTB An open industry standard for communication between buyers and sellers of online advertising in real-time bidding auctions. It's published by the IAB. standard and make sure that you meet real-time bidding requirements. Currently, Index supports real-time bidding using the IAB Interactive Advertising Bureau (IAB). An advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry.'s OpenRTB 2.6 Specification.
Make sure that you meet the following minimum technical requirements for receiving bid requests and sending bid responses:
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You must pass all required parameters in bid responses including |
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You must be able to receive secure bid requests and send secure bid responses. |
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You must pass a notification macro in the |
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You must respond to bid requests within a set time frame (usually less than 100 ms). DSPs who don't respond before this time may be subject to timeouts. DSPs who have a high volume of timeouts at any given time may be subject to throttling. |
