Index Exchange (Index) provides tools that you can use to gather performance data and metrics to make informed decisions about your programmatic bidding activity.
DSP use cases
Here are some scenarios where our reporting tools can help you:
Monitoring: You can ensure that everything is operational and that you're tracking toward your goals.
Optimizing: You can identify areas where you may have inefficiencies and use data to increase your performance.
Alerting: You can identify when specific KPIs pass their SLAs or thresholds, and then notify key stakeholders.
Troubleshooting: You can quickly drill into problems, identify root causes, and fix them.
Revenue reporting and billing: You can track ad spend activity throughout the month with reporting.
Available fields
You have access to a wide range of reporting fields that span the following types of data and performance metrics:
Transaction data
Publisher buying activity
For more information about all the reporting fields available to you, see Data dictionary.
Reporting services
Index provides access to reporting data through the Reporting API (Beta) and the Client Audit Logs (CAL) API.
