Reporting

Index Exchange (Index) provides tools that you can use to gather performance data and metrics to make informed decisions about your programmatic bidding activity.

DSP use cases

Here are some scenarios where our reporting tools can help you:

• Monitoring: You can ensure that everything is operational and that you're tracking toward your goals.

• Optimizing: You can identify areas where you may have inefficiencies and use data to increase your performance.

• Alerting: You can identify when specific KPIs pass their SLAs or thresholds, and then notify key stakeholders.

• Troubleshooting: You can quickly drill into problems, identify root causes, and fix them.

• Revenue reporting and billing: You can track ad spend activity throughout the month with reporting.

Available fields

You have access to a wide range of reporting fields that span the following types of data and performance metrics:

• Transaction data

• Publisher The owner of a website or app where advertisements are served. buying activity

For more information about all the reporting fields available to you, see Data dictionary.

Reporting services

Index provides access to reporting data through the Reporting API An Index product that provides aggregated reporting data that can be delivered through email, Amazon S3 bucket, or pulled through the API. The Reporting API allows customers to create their own customized reports and schedule their automated delivery. (Beta) and the Client Audit Logs (CAL Client Audit Logs (CAL) API. An API that allows Index customers to retrieve log files for impression and bid event data.) API.