Verifying that your demand meets Index ad quality standards

DSPs
Last Updated: April 30, 2026•

To integrate with Index Exchange (Index) as a DSPClosed Demand-Side Platform (DSP). A software platform that automates bidding decisions in real-time and efficiently connects buyers and audiences through an ad exchange or SSP. Also known as a buy-side platform., your demand must meet our ad quality standards. To help us determine if your demand meets Index  standards, provide the following details to your Index Representative at the time of integration:

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A list of the top 10 adomains that you want to bid with.

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A list of 10 creativeClosed A digital ad made available in various creative types, defined by their size in pixels such as 300x250px. samples and their corresponding landing pages.

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The creative tag samples for each format that you will bid with. The following formats are supported:

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The main ad serverClosed A platform that manages, stores, and delivers advertisements to a publisher's site. domain and tracking pixels.

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A sample production bid responseClosed An OpenRTB response that is sent by the DSP in response to the SSP's or ad exchange's bid request. It is an event directed back to the seller expressing a valuation for the request and conditions of sale..