Verifying that your demand meets Index ad quality standards

DSPs
Last Updated: February 12, 2026

To integrate with Index Exchange (Index) as a DSP, your demand must meet our ad quality standards. To help us determine if your demand meets Index  standards, provide the following details to your Index Representative at the time of integration:

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A list of the top 10 adomains that you want to bid with.

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A list of 10 creative samples and their corresponding landing pages.

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The creative tag samples for each format that you will bid with. The following formats are supported:

  • Desktop or mobile: Supports banner and video
  • Mobile app: Supports banner and video
  • STV: Supports video
  • Web or in-app: Supports native assets (currently in limited Alpha)

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The main ad server domain and tracking pixels.

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A sample production bid response.