As an Integration Partner, you can integrate with the Index Exchange platform to make data or other solutions available to publishers or Marketplace Partners The owner of an Index Marketplace that curates their media solutions within the Index Marketplace and packages these offerings to bring incremental demand to publishers. For example, a Marketplace partner could be a media agency, a data provider, or retail media network. when creating deals. You have the following options when determining how you want to integrate and activate your solution:
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Using a File Upload integration: This option works well for Integration Partners who do not have infrastructure that Index can call per request or have somewhat static item lists that represent their segments.
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Using a Cached API integration: This option works well for Integration Partners who activate their segment taxonomy using one to two fields, cannot respond within a small time-out limit, or want to limit how often Index calls them. For example, an API that returns contextual segments associated with a URL.
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Using a Real Time Data (RTD) integration: This option works well for Integration Partners that have a larger amount of data, who activate their segment taxonomy on multiple keys, can respond within low latency time limits, and can ideally be co-located with an Index data center. For example, segment activation on multiple fields in the request, or to keep matching logic proprietary. This is the recommended integration method.
