The following table lists all of the Data Vendors that are currently active in the Data Vendor Ecosystem.
| Data Vendor | Name | Data Vendor's description | Type of data | Channels | Available in |
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Aeterna Labs is redefining contextual advertising with a focus on quality, transparency, and cultural relevance. We deliver brand-safe, high-performing segments built by leading AI researchers from Umeå University and vetted by humans. Unlike most contextual data providers, our platform offers full transparency. Advertisers can preview publishers, see segment composition, and access page-level visibility. With insights on trending topics and proactive collaboration from our client success team, Aeterna Labs ensures advertisers stay aligned with the most relevant topics and achieve superior performance across markets. |
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USA, UK, Czech Republic, Italy, Spain, France, Germany, Sweden, Denmark, Finland, Norway, Poland, Portugal, Belgium, Switzerland, Netherlands, Australia |
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Adelaide is the leader in attention-based media quality measurement. Our mission is to bring increased transparency and fairness to advertising by supplying the market with a precise, omnichannel media quality metric connected to business outcomes. Adweek has called Adelaide's AU “the attention economy's most widely recognized metric.” Proven to predict full-funnel outcomes more accurately than any existing metric, AU helps the world's largest brands make smarter investment decisions, activate attention data programmatically, and drive better performance. Adelaide is named after the global epicenter of evidence-based marketing in southern Australia and headquartered in New York City. |
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Global |
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Attain operates the largest consumer panel in the US through our portfolio of owned and operated mobile apps. Millions of consumers share their data directly which includes not only verified purchase transactions, but also self-reported demographics—like age, gender, household size, income—and psychographics, such as lifestyle interests, brand affinities, and purchase motivations. The result is the most accurate, cross-retailer view of real-world sales—enhanced with the context to understand not just what people buy, but who they are and why they act. And because the data is delivered live, you can use it as-is or scale it seamlessly to maximize performance. |
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USA |
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Audience Town is the only data provider that's 100% focused on mapping and segmenting the Home Journey through the pre-, during and post-move stages. Our proprietary Whengine™ analyzes billions of daily signals to build audience segments based on real people, property, household, transaction, listings, web, timing, and life-event data (not just static demographics). We go beyond intent with rich household context: income, property type, family size, lifestyle, even pet ownership. You can target DIYers, first-time buyers, growing families, or downsizers, all filtered by mover stage. Movers spend big. Now you can reach them when it matters. |
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USA |
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Audigent is the world's premier data activation, identity, and curation platform, with 1,200+ segments available in Index available for immediate activation. Utilizing exclusive data from industry-regarded publications such as Warner Music Group, CarGurus, Fandom, and more, Audigent, a part of Experian's robust portfolio of publisher-sourced segments can be added to any campaign. Audigent's segmentation spans across categories, including (but not limited to) automotive, retail, travel, business, financial services, telecom, family and parenting, food and drink, QSR, and more. |
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USA |
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Comscore is a global media measurement and analytics company that provides a trusted currency for planning, transacting, and evaluating audience and advertising performance across platforms—including digital, television, and mobile. It serves a broad portfolio of clients—including media publishers, agencies, advertisers, and content owners—empowering them with cross‑platform insights to drive informed decision‑making and maximize media effectiveness. |
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Global |
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Digiseg provides scalable, household-based audience segments built on probabilistic household data. Media teams can activate from 450+ readymade household segments aligned to core dimensions such as income, home ownership, life stage, and household consumption needs. Digiseg is particularly useful when advertiser first-party data is limited, uneven across channels, or difficult to scale. Household-based segments offer a stable activation layer in environments such as CTV, iOS in-app, Safari, audio, and in-game inventory, where maintaining consistent audiences can be challenging. |
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Australia, Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Canada, Croatia, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Georgia, Hong Kong, Hungary, Iceland, India, Ireland, Italy, Japan, Jordan, Kuwait, Latvia, Lithuania, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Qatar, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, Republic of Korea, Spain, Sweden, Switzerland, Turkey, Ukraine, UAE, UK, USA |
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DoubleVerify has been powering digital media quality and performance for over a decade. DV offers independent media quality and performance solutions that drive better outcomes for advertisers. Dedicated Fraud Lab and Universal Content Intelligence teams focus exclusively on developing cutting-edge solutions for brands, advertisers, marketplaces and publishers — from identifying the latest fraud schemes to safeguarding brand reputation across devices and emerging channels. |
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Global (except China) |
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Dstillery is the leading AI ad targeting company. We empower brands and agencies to target their best prospects for high-performing programmatic advertising campaigns. Our audience targeting solutions are powered by multimodal AI — a breakthrough in AI that learns from any form of data and applies it to any form of data, making it the most flexible targeting engine in the market. Backed by our award-winning Data Science, Dstillery has earned 24 patents (and counting) for the AI technology that powers our precise, scalable audiences. |
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USA, Canada |
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Environics Analytics (EA) is the premier marketing, information, and analytical services company in Canada, helping thousands of customers across every industry sector turn data and analytics into strategy, insights, and results. EA specializes in building Canadian audiences using rich, privacy-compliant Canadian data. With attributes tied to postal codes, our audiences offer unmatched granularity, enabling precise targeting, while still delivering broad reach across segments. This unique combination of depth and scale makes our data solutions both efficient and highly effective for marketers and advertising campaigns. |
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Canada |
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Experian Marketing Services delivers privacy-forward data and insights to help brands meaningfully connect with people. Advertising is smarter and more personalized than ever. Experian sets new standards in data management, usability, and measurement to thrive in this evolving ecosystem. |
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USA |
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Gamera provides independent, real-time intelligence on open-web advertising inventory, enabling buyers to target higher-quality supply paths and avoid waste. Our data segments identify placements with superior viewability, human attention, brand safety, and performance signals — verified outside walled-garden bias. Activate Gamera to improve campaign outcomes, reduce invalid traffic and MFA exposure, and prioritize inventory proven to drive engagement and conversions. |
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NA, UK |
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Genius Sports Audiences are the industry’s only deterministic, transaction-based audiences purpose-built for sports and entertainment. Powered by the Genius Fan Graph, our data is anchored in actual, individual-level transactions across a network of more than 250 million verified US consumers. With unmatched domain expertise in sports, media, entertainment, and retail, Genius Sports connects what fans do, watch, and buy, linking verified consumer purchases to real fandom. |
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Global (audience data derived from US consumers) |
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illuma is an AI company offering media-agnostic, advanced contextual tools which support smarter trading for buyers and sellers across the web, apps, and CTV. We're a valued partner to many leading global brands, agencies,Media Owners, and platforms. illuma was founded 10 years ago in London by a team of computer scientists, and we also now have offices in New York. illuma's technology offers a unique ability to dynamically learn and adjust targeting in real time in live campaigns based on contextual signals that are driving buyer outcomes. The result is immediate and informed scale for advertisers, expanding brand reach to more of the right audiences at the right moments while maintaining consumer privacy. Additionally, our deep understanding of content vastly improves the transparency and accuracy of contextual tagging at scale, reducing wastage for advertisers and improving brand safety and suitability across the ecosystem. |
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Global |
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inPowered AI is the leading sell-side AI decisioning company purpose-built for programmatic advertising. Its models run directly on the exchange, enabling agencies and brands to drive better outcomes through real-time, impression-level decisioning. The company is backed by strategic investors and industry operators and is at the forefront of enabling intelligence on the sell side. |
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Global |
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IRIS.TV is a content data marketplace that enables buyers and sellers to target and measure ad campaigns based on specific types of content an ad runs adjacent to. Through its proprietary content ID, the IRIS_ID, IRIS.TV enables the use of AI-enriched data provider segments, referred to as IRIS-enabled data, across categories including contextual, emotional, brand suitability, and more. This provides advertisers with real-time intelligence about what viewers are watching, enabling them to place ads when viewers are most likely to watch, remember, and convert. |
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USA, some overlap with Canada |
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Key is an innovative data solution that makes 1p fan audiences of celebrities, influencers, athletes, musicians, chefs, etc biddable on the open web for the first time. |
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USA |
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Fuel success with access to premium data. LiveRamp's Data Marketplace connects you to a wide range of third-party data to expand reach, refine segmentation, and drive performance across media, analytics, and customer engagement strategies. |
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USA |
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Lotame Audiences empower global marketers to unlock your entire audience on any device. Our data sets include declared and demonstrated behavioral data from publisher partners, purchase and intent data from offline providers, demographic data, B2B data, CRM data, email data and survey-based panels. Thoroughly vetted and collected and processed in real time, Lotame Data Exchange prepackaged and custom audiences deliver the quality and accuracy marketers need to smash advertising KPIs. |
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Global |
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Lumen is a global leader in attention research and measurement. Our mission is Attention drives Action. We help advertisers target, measure, and optimize toward attention for better outcomes. Lumen exclusively owns the largest biometric dataset in the world through research we've run across different languages in 45+ markets, across all media channels. |
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Global |
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Mantis is a brand safety, suitability and contextual product built by Reach PLC, the UK's largest digital news publisher. Mantis was built to solve the problem of imprecise and overzealous buy-side blocking, and uses natural language understanding to read content and provide brand safety and contextual targeting that is accurate and customized. Our aim is to make AI powered solutions for a more precise and transparent advertising ecosystem for publishers, brands and audiences. |
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APAC, EMEA |
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Mobian, founded by the team behind Moat, is reimagining brand safety and contextual measurement and targeting. Mobian leverages advanced AI and LLMs to analyze frame-level video, text, image, and audio content, providing nuanced insight into a number of signals like risk, sentiment, emotion, theme, tone, genre, and more. Mobian's unique targeting offerings include its suite of Safe and Credible News segments, as well as custom AI Persona segments, helping brands achieve safe, performant, and highly relevant reach at scale. |
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Global |
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Every time we go online we express our Intent - from the content we consume to the time and place we consume it. Nano Interactive uses Al to transform billions of live Intent signals into privacy-first targeting solutions. Our LIFT™ platform delivers and optimizes targeted and brand-safe campaigns that outperform cookies and ID's, driving measurable results that matter. |
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Global |
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Peer39 surfaces the largest set of global identity-free signals, ensuring advertisers' campaigns are contextually relevant and in quality environments across the web, Connected TV (CTV), and mobile apps. |
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Global |
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Plural is a dynamic, diverse-owned data company dedicated to transforming the marketing landscape through innovative audience segmentation. Plural is one of the few data providers in the market with accurate and verified and cultural community data. Our audience data is based on household information and location. Our file has been enhanced with auto, healthcare, buying behaviors, interests, sports, activities, and financial info. With a foundation in privacy-safe, opt-in consumer insights, Plural helps brands, publishers, and platforms drive meaningful engagement and conversion through data that reflects how people live and buy. |
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USA, Canada |
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Samba TV is a global leader in AI-driven media intelligence powered by first-party data from millions of opted-in connected televisions and billions of web signals across more than 50 countries. Its independent, cross-platform measurement provides advertisers and media companies with a unified view of the entire consumer journey. Leveraging real-time insights and audience optimization, Samba TV enables marketers to reach and engage audiences with efficiency and effectiveness across any platform and every screen. |
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Global |
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As a global leader in weather data, forecasting, and insights, with dozens of patents to our name, The Weather Company provides scalable, proven solutions for consumers and businesses alike. Weather data is a universally contextually relevant signal that enables brands to anticipate consumer behavior, drive action, and deliver ads when and where it matters most. TWC's Weather data is applicable across all digital formats, delivering personalized experiences, reducing media waste, and improving campaign performance. The Weather Company has been named the most accurate forecaster since 2017. |
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Global |
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At True Relevance, we put people back at the center of digital advertising. By using AI-driven Psychographic Contextual Targeting, we analyze the psychological impact and motivational drivers of content, rather than tracking user data. This allows us to provide scalable, high-precision audience solutions that work completely without cookies or IDs, restoring addressability to the open web while remaining strictly privacy-first. |
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Germany, Austria, Switzerland, UK, USA, France, Italy, Belgium, Sweden, Netherlands, Poland |
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At XPLN.AI, we specialize in attention-based advertising data, offering alternatives to traditional metrics like viewability or impressions. Our data is designed to help advertisers, media agencies, and publishers quantify and predict real human attention on digital ads—across web, video, and mobile formats. |
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Global |
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ZoomInfo (NASDAQ: ZI) is the global leader in modern go-to-market intelligence, providing sales, marketing, and recruiting teams with the data and tools needed to identify, engage, and convert their best customers. Trusted by 40,000+ companies worldwide, ZoomInfo combines the industry’s most comprehensive database of 320M+ contacts and 100M+ companies with advanced intelligence solutions, including intent signals, technographics, department budgets, website visitor identification, and real-time buying signals. Our platform enables organizations to activate high-quality B2B audiences across every major DSP and SSP, driving measurable outcomes in programmatic display, video, native, CTV, and audio campaigns. |
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Global |
