What is a certified adapter?

A certified adapter is an ad tech partner who has completed our certification process to integrate with the IX Library™. IX Library partners fall into three categories of adapters:

  • Certified Bidding Partners: An ad exchange or demand partner who contributes bids.
  • Certified Non-Bidding Partners: A partner who contributes data.
  • Certified RTI Partners: A partner who contributes addressability resources.

Publishers can choose to add any certified adapter into their IX Library.

For more information, see: