What is a certified adapter?
A certified adapter is an ad tech partner who has completed our certification process to integrate with the IX Library™. IX Library partners fall into three categories of adapters:
- Certified Bidding Partners: An ad exchange or demand partner who contributes bids.
- Certified Non-Bidding Partners: A partner who contributes data.
- Certified RTI Partners: A partner who contributes addressability resources.
Publishers can choose to add any certified adapter into their IX Library.
For more information, see: