ユーザーマッチング
方法1：Index開始（安全）
Indexが始めた安全なユーザーマッチの例
<img width="0" height="0" src="https://adserver.dsp.com/match?cm_dsp_id=12345&cm_user_id=OiN64EPS1JwAAChRYjwAAAA5&cm_callback_url=https%3A%2F%2Fdsum-sec.casalemedia.com%2Fcrum">
Indexが始めた安全なユーザーマッチリクエストへのDSP デマンドサイドプラットフォーム（DSP）。リアルタイムで入札の意思決定を自動化し、アドエクスチェンジやSSPを通じてバイヤーとオーディエンスを効率的につなぐソフトウェアプラットフォーム。バイサイド・プラットフォームとも呼ばれます。レスポンスの例
https://dsum-sec.casalemedia.com/crum?cm_dsp_id=12345&external_user_id=550e8400-e29b-41d4-a716-446655440000方法1：Index開始（安全でない）
Indexが始めた安全でないユーザーマッチリクエストの例
<img width="0" height="0" src="http://adserver.dsp.com/match?cm_dsp_id=12345&cm_user_id=OIndexが始めた安全でないユーザーマッチリクエストへのDSPレスポンスの例
http://dsum.casalemedia.com/crum?cm_dsp_id=12345&external_user_id=550e8400-e29b-41d4-a716-446655440000方法2：DSP主導のユーザーマッチング
DSP主導による安全なユーザーマッチリクエストの例
https://dsum-sec.casalemedia.com/rrum?cm_dsp_id=12345&external_user_id=550e8400-e29b-41d4-a716-446655440000&cb=https%3A%2F%2Fdsp-endpoint.com%2Fusermatch%0ADSPによるユーザーマッチに対する安全なリダイレクトレスポンスの例
https://dsp-endpoint.com/usermatch?cmid=Vk789A258q32983dc4589ABqk共有されたユーザーマッチング（安全）
DSPによりIndexと共有された安全なユーザーマッチの例：
https://dsum-sec.casalemedia.com/rum?cm_dsp_id=12345&external_user_id=550e8400-e29b-41d4-a716-446655440000共有されたユーザーマッチ（安全でない）
DSPによりIndexと共有されたユーザーマッチの例
http://dsum.casalemedia.com/rum?cm_dsp_id=12345&external_user_id=550e8400-e29b-41d4-a716-446655440000ユーザーマッチ設定オプション
方法1を使用しているDSPの場合、idパラメータがユーザーオブジェクトに送信されている唯一のパラメータである場合があります（わかりやすくするため、ほとんどの項目は省略されています）：
{
"id": "004D186C00CD5202",
"user":{
"id": "OiN64EPS1JwAAChRYjwAAAA5"
},
<all other objects>
}方法2を使用するDSPの場合、ユーザーオブジェクトがリクエストから省略されている場合があります（わかりやすくするため、ほとんどの項目は省略）：
{
"id": "004D186C00CD5202",
<all other objects>
}TCFプライバシー文字列を伴うIndex主導のユーザーマッチの例
GDPRやCCPAなどのプライバシー規制が適用される地域において、gdpr、gdpr_consent、またはus_privacy項目で利用可能な場合は以下のIAB Interactive Advertising Bureau (IAB).オンライン広告業界の業界標準の作成、調査、法的支援を行う広告ビジネス団体。標準のクエリ文字列パラメータをパスします。以下はGDPRの例です：
<img src="https://match.dsp.com/match?cm_dsp_id=12345&cm_user_id=XYZ&gdpr=1&
gdpr_consent=CO6cZXbO6cZXbAGABCENA5C.YAAAAAAAAAAA&
cm_callback_url=https%3A%2F%2Fdsum-sec.casalemedia.com%2Fcrum">入札リクエストの例
入札リクエスト：動画
ディール パブリッシャーがディールIDによって限定されたバイヤーに特定のインベントリを直接販売できるプライベートオークション。条件はオークション開催前の交渉によって合意されます。有の動画入札リクエスト SSPまたはアドエクスチェンジからDSPに送信され、入札可能なインプレッションに対する入札レスポンスをリクエストするOpenRTBリクエスト。入札リクエストには、DSPがそのインプレッションに入札するかどうかを決定するためのインプレッションに関する情報が含まれる。の例：
{ "device": { "ua": "Mozilla/5.0 (Windows NT 5.1) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/41.0.2272.101 Safari/537.36", "language": "EN", "ip": "73.55.27.72", "geo": { "lat": 40.7141667, "lon": -74.0063889, "country": "USA", "region": "NY", "regionfips104": "US36", "metro": "803", "city": "New York", "zip": "10001", "type": 2, "utcoffset": -300 } }, "imp": [ { "video": { "startdelay": 0, "w": 640, "mimes": ["video/mp4"], "minduration": 6, "api": [1, 2], "h": 360, "protocols": [2, 5], "linearity": 1, "maxduration": 15 }, "secure": 0, "ext": { "bcrid": ["5C7A9L","5G57H9"] }, "pmp": { "private_auction": 1, "deals": [ { "wseat": [ "401471" ], "bidfloor": 3.50, "at": 1, "id": "20202003" }, "ext":{ "name":"Placement-1" } ] }, "id": "1", "tagid": "161213_246812" } ], "bcat": ["IAB11-4", "IAB23", "IAB9-30", "IAB14-1", "IAB25-2"], "site": { "cat": ["IAB1-6"], "page": "genericnews.com", "ref": "genericnews.com", "id": "161213", "publisher": { "name": "Generic Media Company", "id": "12345" } }, "user": { "buyeruid": "8f3a4a46-a6c9-41b3-a7da-17c51be605ec", "id": "VPzhc8AoJCgAACHWr5cAAAAY" }, "id":"112d66c0-d576-4c57-caf7-bbf94123326d", "source": { "pchain": "50b1c356f2c5c8fc:2167" "ext": { "schain":{ "complete":1, "ver": "1.0" "nodes":[ { "asi": "indexexchange.com", "sid": "12345", "hp": 1, "rid": "A94E2BC017C0D68D" } ] } } } } }
入札リクエスト：バナー
バナー入札リクエストの例：
{
"device": {
"ua": "Mozilla/5.0 (Windows NT 6.1; WOW64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/41.0.2272.101 Safari/537.36",
"language": "EN",
"ip": "207.34.112.154",
"geo": {
"lat": 40.7141667,
"lon": -74.0063889,
"country": "USA",
"region": "NY",
"regionfips104": "US36",
"metro": "803",
"city": "New York",
"zip": "10001",
"type": 2,
"utcoffset": -300
}
},
"imp": [
{
"banner": {
"w": 728,
"h": 90,
"pos": 1,
"topframe": 0
},
"metric": [
{
"type": "viewability",
"value": 0.70,
"vendor": "INDEXEXCHANGE"
}],
"secure":
"ext": {
"bcrid": ["5C7A9L","5G57H9"]
},
"pmp": {
"deals": [{
"bidfloor": 3.50,
"at": 1,
"id": "33CBCEYE0214"
}
]
},
"id": "1",
"tagid": "3447033_246891"
}
],
"bcat": ["IAB7-41", "IAB3-7", "IAB11-4", "IAB8-5", "IAB23", "IAB9-30", "IAB1-7", "IAB14", "IAB12", "IAB14-1", "IAB25-2", "IAB24"],
"site": {
"domain": "genericnews.ca",
"cat": ["IAB12"]
},
"id": "3447033",
"publisher": {
"name": "News",
"id": "54321"
}
},
"user": {
"buyeruid": "79EB93BF-5BD9-8C24-385D-C3D3BECF5994",
"id": "vE4OjdHt54QAAEhFcacAAACq"
},
"id": "112d66c0-d576-4c57-caf7-bbf94123326d",
"ext": {
"tz": 360,
},
"source": {
"pchain": "50b1c356f2c5c8fc:2167"
"ext": {
"schain":{
"complete":1,
"ver": "1.0"
"nodes":[
{
"asi": "indexexchange.com",
"sid": "54321",
"hp": 1,
"rid": "A92AF4241C4A8FF6"
}
]
}
}
}
}
}
"secure":
"ext": {
"bcrid": ["5C7A9L","5G57H9"]
},
"pmp": {
"deals": [{
"bidfloor": 3.50,
"at": 1,
"id": "33CBCEYE0214"
}
]
},
"id": "1",
"tagid": "3447033_246891"
}
],
"bcat": ["IAB7-41", "IAB3-7", "IAB11-4", "IAB8-5", "IAB23", "IAB9-30", "IAB1-7", "IAB14", "IAB12", "IAB14-1", "IAB25-2", "IAB24"],
"site": {
"domain": "genericnews.ca",
"cat": ["IAB12"]
},
"id": "3447033",
"publisher": {
"name": "News",
"id": "54321"
}
},
"user": {
"buyeruid": "79EB93BF-5BD9-8C24-385D-C3D3BECF5994",
"id": "vE4OjdHt54QAAEhFcacAAACq"
},
"id": "112d66c0-d576-4c57-caf7-bbf94123326d",
"ext": {
"tz": 360,
},
"source": {
"pchain": "50b1c356f2c5c8fc:2167"
"ext": {
"schain":{
"complete":1,
"ver": "1.0"
"nodes":[
{
"asi": "indexexchange.com",
"sid": "54321",
"hp": 1,
"rid": "A92AF4241C4A8FF6"
}
]
}
}
}
}
}アプリ入札リクエスト：バナー
アプリ用モバイルバナー入札リクエストの例：
{ "device": { "ua": "Mozilla/5.0 (iPhone; CPU iPhone OS 6_1 like Mac OS X) AppleWebKit/53 4.46 (KHTML, like Gecko) Version/5.1 Mobile/9A334 Safari/7534.48.3", "language": "EN", "ip": "207.34.112.154", "geo": { "lat": 40.7141667, "lon": -74.0063889, "country": "USA", "region": "NY", "regionfips104": "US36", "metro": "803", "city": "New York", "zip": "10001", "type": 2, "utcoffset": -300 }, "ifa": "AA000DFE74168477C70D291f574D344790E0BB11", "dpidsha1": "7ad708d34a4b91e46a7d6892835cdacfdc7026c3", "dpidmd5": "db4f7bcdf48ecf468f858b3b19cb35d0", "carrier": "VERIZON", "h": 2208, "w": 1242, "pxratio": 1.0, "make": "Apple", "model": "iPhone", "os": "iOS", "osv": "6.1", "ppi": 326, "hwv": "5s", "lmt": 0, }, "imp": [ { "banner": { "w": 728, "h": 90, "pos": 1, "topframe": 0 }, "secure": 0, "ext": { "bcrid": ["5C7A9L","5G57H9"] }, "skadn": { "version": "2.0", "versions": ["2.0", "2.1"], "sourceapp": "8800047117", "skadnetlist": { "max": 306, "excl": [2,8,10,55] "addl": [ "cdkw7geqsh.skadnetwork", "qyJfv329m4.skadnetwork" ] } } }, "pmp": { "deals": [{ "bidfloor": 3.50, "at": 1, "id": "33CBCEYE0214" } ] }, "id": "1", "tagid": "3447033_246789" } ], "bcat": ["IAB7-41", "IAB3-7", "IAB11-4", "IAB8-5", "IAB23", "IAB9-30", "IAB1-7", "IAB14", "IAB12", "IAB14-1", "IAB25-2", "IAB24"], "app": { "name": "my news app", "privacypolicy": 1, "keywords": "keyword-a, keyword-b", "domain": "genericnews.ca", "cat": ["IAB12"], "id": "3447033", "publisher": { "name": "News", "id": "54321" } }, "bundle": "ca.genericnews.app", "ver": "1.2.3", "storeurl": "https://itunes.apple.com/id123456789", "paid": 1 }, "user": { "buyeruid": "79EB93BF-5BD9-8C24-385D-C3D3BECF5994", "id": "vE4OjdHt54QAAEhFcacAAACq" }, "id":"112d66c0-d576-4c57-caf7-bbf94123326d", "regs: { "coppa": 0 }, "ext": { "tz": 360, }, "source": { "pchain": "50b1c356f2c5c8fc:2167" "ext": { "schain":{ "complete":1, "ver": "1.0" "nodes":[ { "asi": "indexexchange.com", "hp": 1, "sid": "54321", "rid": "A92AF4241C4A8FF6" } ] } } } } }
入札リクエスト：Topics API用バナー
Topics APIを使ったバナー入札リクエストの例：
{
...
"user": {
"data": [{
"name": "topics.indexexchange.com", // Exchange-specific name for the data provider that observed the topic ID
"ext": {
"segtax": 600, // Taxonomy Mapping to V1
"segclass": "1" // Model Mapping
},
"segment": [{
"id": "10"// Topic ID
}]
},
{
"name": "topics.indexexchange.com", // Exchange-specific name for the data provider that observed the topic ID
"ext": {
"segtax": 601, // Taxonomy Mapping to V2
"segclass": "2" // Model Mapping
},
"segment": [{
"id": "12" // Topic ID
}]
}
]
}
}
SKAdNetwork付モバイルアプリ入札リクエスト
{
"imp": [
{
"ext": {
"skadn": {
"version": "2.0",
"versions": ["2.0", "2.1"],
"sourceapp": "880047117",
"skadnetlist":{
"max": 306,
"excl": [2,8,10,55],
"addl": [
"cdkw7geqsh.skadnetwork",
"qyJfv329m4.skadnetwork"
]
}
}
}
}
]
}ネイティブ広告入札リクエスト：動画以外
{
"app": {
"bundle": "com.app.test",
"cat": [
"IAB22"
],
"domain": "com.app.test",
"id": "123456",
"name": "TestApp",
"publisher": {
"id": "123456"
},
"storeurl": "https://play.google.com/store/apps/details?id=com.app.test"
},
"at": 1,
"bcat": [
"IAB7-41",
"IAB11-4",
"IAB22-1",
"IAB8-5"
],
"device": {
"devicetype": 4,
"geo": {
"city": "New York",
"country": "US"
},
"h": 736,
"ip": "192.168.1.0",
"make": "Samsung",
"model": "SM-G973x",
"os": "Android",
"osv": "10",
"pxratio": 3,
"ua": "Mozilla/5.0 (Linux; Android 9; SAMSUNG SM-G977N Build/PPR1.180610.011) AppleWebKit/537.36 (KHTML, like Gecko) SamsungBrowser/9.2 Chrome/67.0.3396.87 Mobile Safari/537.36",
"w": 360
},
"id": "0000000000000",
"imp": [
{
"bidfloor": 0.05,
"id": "1",
"native": {
"request": "{\"assets\":[{\"id\":1,\"required\":1,\"title\":{\"len\":25}},{\"data\":{\"len\":90,\"type\":2},\"id\":2,\"required\":1},{\"data\":{\"len\":15,\"type\":12},\"id\":3},{\"data\":{\"len\":25,\"type\":1},\"id\":4,\"required\":1},{\"id\":5,\"img\":{\"hmin\":627,\"type\":3,\"wmin\":1200},\"required\":1},{\"id\":6,\"img\":{\"hmin\":100,\"type\":2,\"wmin\":100}}],\"context\":1,\"contextsubtype\":10,\"eventtrackers\":[{\"event\":1,\"methods\":[1]}],\"ext\":{},\"plcmttype\":1,\"ver\":\"1.2\"}"
},
"secure": 1,
"tagid": "12345"
}
]
}ネイティブ広告入札リクエスト：動画
{
"app": {
"bundle": "com.app.test",
"cat": [
"IAB22"
],
"domain": "com.app.test",
"id": "123456",
"name": "TestApp",
"publisher": {
"id": "12345"
},
"storeurl": "https://play.google.com/store/apps/details?id=com.app.test"
},
"at": 1,
"bcat": [
"IAB7-41",
"IAB11-4"
],
"device": {
"devicetype": 4,
"geo": {
"city": "New York",
"country": "US"
},
"h": 640,
"ip": "182.0.234.0",
"make": "Xiaomi",
"model": "Redmi Note 5A",
"os": "Android",
"osv": "7.1.2",
"pxratio": 2,
"ua": "Mozilla/5.0 (Linux; Android 7.1.2; Redmi Note 5A Build/N2G47H; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36 (Mobile; afma-sdk-a-v204217020.204217020.0)",
"w": 360
},
"id": "000000000000000",
"imp": [
{
"bidfloor": 0.05,
"id": "1",
"native": {
"request": "{\"assets\":[{\"id\":1,\"required\":1,\"title\":{\"len\":25}},{\"data\":{\"len\":15,\"type\":12},\"id\":2},{\"data\":{\"len\":25,\"type\":1},\"id\":3,\"required\":1},{\"id\":4,\"img\":{\"hmin\":100,\"type\":2,\"wmin\":100},\"required\":1},{\"id\":5,\"required\":1,\"video\":{\"mimes\":[\"video/mp4\"],\"minduration\":15,\"maxduration\":30,\"protocols\":[2,3,5,6]}}],\"context\":1,\"contextsubtype\":10,\"eventtrackers\":[{\"event\":1,\"methods\":[1]}],\"ext\":{},\"plcmttype\":1,\"ver\":\"1.2\"}"
},
"secure": 1,
"tagid": "12345"
}
]
}
入札リクエスト：アウトストリーム動画
{
"id":"2545D87B17C8853B",
"badv":[
"blocked-advertiser.com",
"blocked-brand.com"
],
"bcat":[
"IAB23",
"IAB25-2"
],
"imp":[
{
"id":"1",
"secure":0,
"video":{
"minduration":6,
"maxduration":30,
"mimes":['video/mp4','application/javascript','video/webm'],
"protocols":[2,3,5,6],
"w":640,
"h":480,
"maxbitrate":1500,
"minbitrate":50,
"playbackmethod":[6],
"skip":1,
"plcmt":2,
"startdelay":0,
"maxextended":2,
"api":[2,7]
}入札リクエスト：マルチフォーマット（チャネル）インプレッションオブジェクト
"imp": [
{
"id": "2545D87B17C8853CD",
"banner": {
"format": [
{
"w": 300,
"h": 250
},
{
"w": 320,
"h": 50
}
],
"w": 300,
"h": 250,
"pos": 3,
"id": "1"
},
"video": {
"mimes": [
"video/mp4",
"application/javascript"
],
"startdelay": 0,
"protocols": [
1,
4,
2,
5
],
"w": 640,
"h": 360,
"placement": 3,
"skip": 0,
"api": [
1,
2
]
},
"native": {
"request": "{\"ver\":\"1.2\",\"plcmttype\":1,\"plcmtcnt\":1,\"assets\":[{\"id\":5,\"required\":1,\"img\":{\"type\":3}},{\"id\":6,\"img\":{\"type\":1}},{\"id\":1,\"required\":1,\"title\":{\"len\":140}},{\"id\":2,\"data\":{\"type\":2}},{\"id\":3,\"data\":{\"type\":1}},{\"id\":4,\"data\":{\"type\":12}}],\"eventtrackers\":[{\"event\":1,\"methods\":[1,2]},{\"event\":2,\"methods\":[1,2]},{\"event\":3,\"methods\":[1,2]},{\"event\":4,\"methods\":[1,2]}]}",
"ver": "1.2"
},
"bidfloor": 0.312797
}
]入札リクエスト：既定の広告ポッド
{
"id": "cj62dimonm9chvfnkqg0",
"imp": [
{
"id": "520921_1",
"video": {
"mimes": [
"video/mp4",
"video/H264"
],
"minduration": 1,
"maxduration": 31,
"protocols": [
2,
3,
5,
6
],
"w": 1280,
"h": 720,
"startdelay": 0,
"skip": 0,
"placement": 1,
"linearity": 1,
"sequence": 1,
"minbitrate": 240,
"maxbitrate": 30000,
"playbackmethod": [
1
],
"delivery": [
1,
2
],
"podid": "1",
"podseq": 0
...
},
"tagid": "520921_1",
"bidfloor": 12.7,
"secure": 1
...
},
{
"id": "520921_2",
"video": {
"mimes": [
"video/mp4",
"video/H264"
],
"minduration": 1,
"maxduration": 31,
"protocols": [
2,
3,
5,
6
],
"w": 1280,
"h": 720,
"startdelay": 0,
"skip": 0,
"placement": 1,
"linearity": 1,
"sequence": 2,
"minbitrate": 240,
"maxbitrate": 30000,
"playbackmethod": [
1
],
"delivery": [
1,
2
],
"podid": "1",
"podseq": 0
...
},
"tagid": "520921_2",
"bidfloor": 12.7,
"secure": 1
...
},
],
...
"app": {
"name": "PublisherName",
"bundle": "123456",
"domain": "PublisherName.com",
"storeurl":https://appstore.streamingplatform.com/details/123456",
"publisher": {
"id": "987654"
},
"content": {
"genre": "Sports",
"prodq": 1,
"context": 1,
"contentrating": "TV-PG",
"livestream": 1,
"len": 1800,
"language": "en"
}
}
},
"device": {
...
}
},
"user": {
...
}
},
"at": 1,
"tmax": 1250,
"badv": [
"blocked-advertiser.com",
"blocked-brand.com"
],入札リクエスト：ダイナミック広告ポッド
{
"id": "cj62dimonm9chvfnkqg0",
"imp": [
{
"id": "25874_1",
"video": {
"mimes": [
"video/mp4",
"video/H264"
],
"minduration": 1,
"maxduration": 31,
"protocols": [
2,
3,
5,
6
],
"w": 1280,
"h": 720,
"startdelay": 0,
"skip": 0,
"placement": 1,
"linearity": 1,
"sequence": 1,
"minbitrate": 240,
"maxbitrate": 30000,
"playbackmethod": [
1
],
"delivery": [
1,
2
],
"maxseq": 8,
"poddur": 150,
"podid": "1",
"podseq": 0,
"rqddurs": null
},
"bidfloor": 18.7,
"secure": 1
}
],
"app": {
"name": "PublisherName",
"bundle": "123456",
"domain": "PublisherName.com",
"storeurl": "https://appstore.streamingplatform.com/details/123456",
"publisher": {
"id": "987654"
},
"content": {
"genre": "Sports",
"prodq": 1,
"context": 1,
"contentrating": "TV-PG",
"livestream": 1,
"len": 1800,
"language": "en"
}
}
},
"device": {
...
}
},
"user": {
...
}
},
"at": 1,
"tmax": 1250,
"badv": [
"blocked-advertiser.com",
"blocked-brand.com"
],
"source": {
"tid": "cj62dimonm9chvfnkqgg"
},
"regs": {
"us_privacy": "1YNY",
"ext": {
"gdpr": 0
}
}
}
入札レスポンス例
入札レスポンス：動画
{ "cur": "USD", "id":"112d66c0-d576-4c57-caf7-bbf94123326d", "seatbid": [{ "seat": "1", "bid": [{ "adomain": ["website.org"], "price": 450, "dealid": "20202003", "id": "5496275328589086182", "adm": "<?xml version=\"1.0\" encoding=\"UTF-8\"?><VAST version=\"2.0\"><Ad id=\"602833\"><Wrapper><AdSystem></AdSystem><VASTAdTagURI>http://ad.server.com/path?price=${AUCTION_PRICE}</VASTAdTagURI><Error>http://ad.server.com/wrapper/error</Error><Impression>http://ad.server.com/wrapper/impression</Impression></Wrapper></Ad></VAST>", "impid": "1", }] }], }
入札レスポンス：バナー
バナー入札レスポンス SSPまたはアドエクスチェンジの入札リクエストに対してDSPが送信するOpenRTBレスポンス。販売リクエストと販売条件に対する査定をセラーに返すイベントである。の例：
{ "id":"112d66c0-d576-4c57-caf7-bbf94123326d", "seatbid": [{ "bid": [{ "id": "93587a2a-d0b3-11e4-9a5c-d5086b3235de", "impid": "1", "price": 300.0, "attr": [3], "adomain": ["www.genericcar.ca"], "adm": "<script type=\"text/javascript\" src=\"http://p3.location.com/ed/3/?5045740&cid=12622&tid=5045740&oid=A92AF4241C4A8FF6&vid=vE4OjdHt54QAAEhFcacAAACq&p=${AUCTION_PRICE}&bd=k1h6KtCzEeSaXNUIazI13gY9gN1dCbmXnCjTIg&rnd=-5462374893397372747\"></script>" }], "seat": "339" }] }
アプリ入札レスポンス：バナー
アプリ用モバイルバナー入札レスポンスの例：
{
"id":"112d66c0-d576-4c57-caf7-bbf94123326d",
"seatbid": [{
"bid": [{
"id": "93587a2a-d0b3-11e4-9a5c-d5086b3235de",
"bundle": "foo.com.mygame",
"impid": "1",
"price": 300.0,
"attr": [3],
"adomain": ["www.genericcar.ca"],
"adm": "<script type=\"text/javascript\" src=\"http://p3.location.com/ed/3/?5045740&cid=12622&tid=5045740&oid=A92AF4241C4A8FF6&vid=vE4OjdHt54QAAEhFcacAAACq&p=${AUCTION_PRICE}&bd=k1h6KtCzEeSaXNUIazI13gY9gN1dCbmXnCjTIg&rnd=-5462374893397372747\"></script>"
}],
"seat": "339"
}]
}burl有アプリ入札レスポンス：バナー
burl フィールドを含むアプリ向けモバイルバナー入札レスポンスの例：
{
"seatbid": [
{
"bid": [
{
"w": 300,
"impid": "1",
"attr": [],
"burl": "https://adserver.co./win-notify?impid=1&wp=${AUCTION_PRICE}",
"adm": "<iframe src=\"https://adserver.com/ed/?5045740&cid=12622&tid=5045740&oid=A92AF4241C4A8FF6&vid=vE4OjdHt54QAAEhFcacAAACq&p=${AUCTION_PRICE}\"width=\"300\" height=\"600\" scrolling=\"no\" frameBorder=\"0\"></iframe>",
"crid": "abc77au4",
"adid": "pC2Z6R12dxHbQ0DxEIxW",
"adomain": [
"www.genericcar.ca"
],
"h": 600,
"id": "1",
"price": 0.0224490158630113,
"cid": "f6l0r6n"
}
],
"seat": "1"
}
],
"cur": "USD",
"bidid": "B754A202472ABC2A",
"id": "112d66c0-d576-4c57-caf7-bbf94123326d"
}SKAdNetworkとモバイルアプリ入札レスポンス
{ "id":"112d66c0-d576-4c57-caf7-bbf94123326d", "seatbid": [ { "bid": [ { "id": "93587a2a-d0b3-11e4-9a5c-d5086b3235de", "bundle": "foo.com.mygame", "impid": "1", "price": 300.0, "attr": [3], "adomain": ["www.genericcar.ca"], "adm":"<script type=\"text/javascript\" src=\"http://p3.location.com/ed/3/?5045740&cid=12622&tid=5045740&oid=A92AF4241C4A8FF6&vid=vE4OjdHt54QAAEhFcacAAACq&p=${AUCTION_PRICE}&bd=k1h6KtCzEeSaXNUIazI13gY9gN1dCbmXnCjTIg&rnd=-546237489339<,7372747\"</script>", "ext": { "skadn": { "version": "2.0", "network": "cdkw7geqsh.skadnetwork", "campaign": "45", "itunesitem": "123456789", "nonce": "473b1a16-b4ef-43ad-9591-fcf3aefa82a7", "sourceapp": "880047117", "timestamp": "1594406341", "signature": "MEQCIEQlmZRNfYzKBSE8QnhLTIHZZZWCFgZpRqRxHss65KoFAiAJgJKjdrWdkLUOCCjuEx2RmFS7daRzSVZRVZ8RyMyUXg==" } } } ], "seat": "339" } ] }
ネイティブ広告入札レスポンス：動画以外
{
"cur": "USD",
"id": "s9x0vc09sdj9e3",
"seatbid": [
{
"bid": [
{
"adid": "82347892173",
"adm": "{\"native\":{\"assets\":[{\"id\":1,\"title\":{\"text\":\"Native Example Ad\"}},{\"data\":{\"value\":\"Are we having fun yet???\"},\"id\":2},{\"data\":{\"value\":\"Tap here\"},\"id\":12},{\"id\":4,\"img\":{\"h\":627,\"url\":\"https:\/\/test.com?asset=mainImage\",\"w\":1200}},{\"id\":5,\"img\":{\"h\":100,\"url\":\"https:\/\/test.com?asset=iconImage\",\"w\":100}}],\"imptrackers\":[\"https:\/\/test.com?link=impressionTracker\"],\"link\":{\"url\":\"https:\/\/test.com?link=clickThroughUrl\"},\"ver\":\"1.1\"}}",
"adomain": [
"testSite.com"
],
"burl": "https://test.com?link=billingNoticeUrl",
"cid": "123456",
"crid": "123456",
"h": 1,
"id": "1",
"impid": "1",
"price": 3.50,
"w": 1
}
],
"seat": "1"
}
]
}
ネイティブ広告入札レスポンス：動画
{
"cur": "USD",
"id": "s9x0vc09sdj9e3",
"seatbid": [
{
"bid": [
{
"adid": "82347892173",
"adm": "{\"native\":{\"assets\":[{\"id\":1,\"title\":{\"text\":\"Native Example Ad\"}},{\"data\":{\"value\":\"Are we having fun yet???\"},\"id\":2},{\"data\":{\"value\":\"Tap here\"},\"id\":12},{\"id\":5,\"video\":{\"vasttag\":\"<VAST version=\\\"2.0\\\"><Ad id=\\\"preroll-1\\\"><InLine><AdSystem>2.0<\/AdSystem><AdTitle>5748406<\/AdTitle><Impression id=\\\"blah\\\"><![CDATA[ https:\/\/blah.casalemedia.com\/ifnotify?blah=10 ]]><\/Impression><Creatives><Creative><Linear><Duration>00:00:30<\/Duration><TrackingEvents\/><VideoClicks><ClickThrough id=\\\"scanscout\\\"><![CDATA[ https:\/\/kb.indexexchange.com\/IX_Library\/About_IX_Library.htm ]]><\/ClickThrough><\/VideoClicks><MediaFiles><MediaFile height=\\\"396\\\" width=\\\"600\\\" bitrate=\\\"496\\\" type=\\\"video\/mp4\\\" delivery=\\\"progressive\\\"><![CDATA[ https:\/\/sandbox.ht.indexexchange.com\/ht\/ixLibraryVideoMedia.mp4 ]]><\/MediaFile><\/MediaFiles><\/Linear><\/Creative><Creative\/><\/Creatives><\/InLine><\/Ad><\/VAST>\"}},{\"id\":4,\"img\":{\"h\":100,\"url\":\"https:\/\/test.com?asset=iconImage\",\"w\":100}}],\"imptrackers\":[\"https:\/\/test.com?link=impressionTracker\"],\"link\":{\"url\":\"https:\/\/test.com?link=clickThroughUrl\"},\"ver\":\"1.1\"}}",
"adomain": [
"testSite.com"
],
"cid": "123456",
"crid": "123456",
"h": 1,
"id": "1",
"impid": "1",
"price": 10.00,
"w": 1
}
],
"seat": "1"
}
]
}
入札レスポンス：既定の広告ポッド
{
"id": "cj5cnhamuq7o1c4upkl0",
"seatbid": [
{
"bid": [
{
"id": "1",
"impid": "520921_1",
"price": 19.71,
"adid": "1234567890",
"adm": "<VAST version=\"3.0\"><Ad id=\"1\"><Wrapper><AdSystem>..."
"adomain": [
"testDomain.com"
],
"cid": "222222",
"crid": "111111",
"dur": 30,
"ext": {
"dspid": 1234
}
}
],
"seat": "123123"
},
{
"bid": [
{
"id": "2",
"impid": "520921_3",
"price": 19.5,
"adid": "987654320",
"adm": "<VAST version=\"3.0\"><Ad id=\"1\"><Wrapper><AdSystem>..."
"adomain": [
"testDomain2.com"
],
"cid": "111111",
"crid": "222222",
"dealid": "Deal123",
"dur": 30,
"ext": {
"dspid": 1234
}
},
],
"seat": "32321"
}
],
"cur": "USD",
}入札レスポンス：ダイナミック広告ポッド
{
"id": "cj5cnhamuq7o1c4upkl0",
"seatbid": [
{
"bid": [
{
"id": "1",
"impid": "25874_1",
"price": 13,
"adid": "1234567890",
"adm": "<VAST version=\"3.0\"><Ad id=\"1\"><Wrapper><AdSystem>..."
"adomain": [
"advertiserA.com"
],
"cid": "222222",
"crid": "111111",
"dur": 30,
"ext": {
"dspid": 1234
}
}],
"seat": "123123"
},
{
"bid": [
{
"id": "2",
"impid": "25874_1",
"price": 10,
"adid": "987654320",
"adm": "<VAST version=\"3.0\"><Ad id=\"1\"><Wrapper><AdSystem>..."
"adomain": [
"advertiserB.com"
],
"cid": "333333",
"crid": "4444444",
"dur": 15,
"ext": {
"dspid": 1234
}
}],
"seat": "123123"
},
{
"bid": [
{
"id": "3",
"impid": "25874_1",
"price": 12.85,
"adid": "987654320",
"adm": "<VAST version=\"3.0\"><Ad id=\"1\"><Wrapper><AdSystem>..."
"adomain": [
"advertiserC.com"
],
"cid": "5555555",
"crid": "6666666",
"dealid": "Deal123",
"dur": 30,
"ext": {
"dspid": 4321
}
}],
"seat": "321321"
}
],
"cur": "USD",
}
落札通知例
マクロが置き換えられる前の落札通知例：
<script src=\"http://adserver.dsp.com/ad.js?price=${AUCTION_PRICE}\">>DSPが落札した入札を生成する場合、クリエイティブ 300x250pxなど、ピクセル単位で定義された様々なクリエイティブタイプのデジタル広告。がレンダリングされる際に以下が呼び出されます：
<script src=\"http://adserver.dsp.com/ad.js?price=1.41\">>以下は、VAST 動画広告掲出テンプレート（VAST）。広告配信サーバーと動画プレイヤー間で、XML形式で行うデータの受け渡し方法を定義したものです。データ構造の<Impression>タグによるマクロの使用例です。マクロが置き換えられる前のマクロ付き落札通知URLの例：
<Impression><![CDATA{http://adserver.dsp.com/ad.js?price=${AUCTION_PRICE}]]></Impression>
