ネイティブ向けGoogle Open Biddingの設定

ネイティブ広告インベントリを販売しているパブリッシャー 広告が表示される、ウェブサイトまたはアプリの所有者。は、Index Exchange (Index)を使ってGoogle Open Bidding とインテグレーションでき、Indexのネイティブデマンドへアクセスできます。ネイティブ広告は、マーケターから提供されるテキスト、画像、動画を使ってデザインされます。The ads are optimized by the media owner for the location where they are served.Index supports native ads on web and mobile app.

始める前に：

• You must be integrated with Index.For more information about the integration process, see GoogleOpen BiddingでIndexをデマンドパートナーとして有効化.
• GoogleからOpen Biddingにアクセスできない場合は、Googleアカウントマネージャーにお問い合わせください。
• You must have a Google Ad Manager account.

Complete the following steps in your Google Ad Manager account:

1. Create your native ad following the steps in the Traffic native ads in Google Ad Manager topic in Google Ad Manager Help.

2. If you have not yet created a yield group for native ad inventory, you must create one and add Index as a yield partner to specify the inventory that you want to sell.For more information about yield groups, see the Create and manage yield groups topic in Google Ad Manager Help.

   Google recommends having one yield group per inventory format.

3. Add targeting to the yield group by selecting Native as the ad format and inventory type.For more information on adding targeting, see the Create and manage yield groups topic in Google Ad Manager Help.