入札リクエストの例
以下は、様々なインベントリタイプに対する入札リクエスト SSPまたはアドエクスチェンジからDSPに送信され、入札可能なインプレッションに対する入札レスポンスをリクエストするOpenRTBリクエスト。入札リクエストには、DSPがそのインプレッションに入札するかどうかを決定するためのインプレッションに関する情報が含まれる。の例です。任意のパラメータがいくつか例に含まれています。パス可能な追加フィールドに関しては、セラー対応OpenRTB入札リクエストフィールド一覧を参照してください。
入札リクエスト：バナー
{
"id":"2545D87B17C8853B",
"badv":[
"blocked-advertiser.com",
"blocked-brand.com"
],
"bcat":[
"IAB23",
"IAB25-2"
],
"imp":[
{
"id":"1",
"secure":0,
"banner":{
"w":728,
"h":90,
"pos":1,
"topframe":0,
"battr":[
1,
2,
3
],
"metric": [
{
"type": "viewability",
"value": 0.70,
"vendor": "INDEXEXCHANGE"
}
],
}
}
],
"site":{
"id":"123",
"cat":[
"IAB3-7"
],
"page":"http://www.example.com/page.html",
"domain":"www.example.com",
"ref":"http://referrer.com/index.html"
},
"device":{
"ua":"Moxilla/5.0 (Macintosh; Intel Mac OS X 10_9_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/38.0.2125.122 Safari/537.36",
"language":"EN",
"ip":"66.86.171.205",
"devicetype":6
},
"user":{
"buyeruid":"VTpXFcAoJ5MAADJVUTAAAAAw&047"
},
"at": 1,
"regs":{
"coppa":0
},
"ext":{
"ssl":0
}
}入札リクエスト：動画
{
"id":"2545D87B17C8853B",
"badv":[
"blocked-advertiser.com",
"blocked-brand.com"
],
"bcat":[
"IAB23",
"IAB25-2"
],
"imp":[
{
"id":"1",
"secure":0,
"video":{
"minduration":1,
"maxduration":30,
"mimes":[
"application/javascript",
"video/mp4"
],
"protocols":[
2,
3,
5,
6
],
"w":640,
"h":480,
"maxbitrate":1500,
"minbitrate":50,
"boxingallowed":1,
"linearity":1,
"pos":1,
"startdelay":0,
"maxextended":2,
"api":[1],
"battr":[
13,
14
],
"playbackmethod":[6],
"plcmt":2,
"delivery":[
2
],
"companiontype":[
1,
2
],
"companionad":[
{
"id":"companion-ad-1",
"topframe":1,
"battr":[
14
],
"wmax":350,
"w":300,
"wmin":250,
"hmax":300,
"h":250,
"hmin":200,
"mimes":[
"application/javascript"
],
"btype":[
1
],
"expdir":[
1
],
"api":[
7
]
},
{
"w":728,
"h":90
}
]
}
}
],
"site":{
"id":"123",
"cat":[
"IAB3-7"
],
"page": "http://www.example.com/page.html",
"domain": "www.example.com",
"ref":"http://referrer.com/index.html"
},
"device":{
"ua":"Moxilla/5.0 (Macintosh; Intel Mac OS X 10_9_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/38.0.2125.122 Safari/537.36",
"language":"EN",
"ip":"66.86.171.205",
"devicetype":6
},
"user":{
"buyeruid":"VTpXFcAoJ5MAADJVUTAAAAAw&047"
},
"regs":{
"coppa":0
},
"ext":{
"ssl":0
}
}入札リクエスト：モバイルアプリ
{
"id":"2545D87B17C8853B",
"badv":[
"blocked-advertiser.com",
"blocked-brand.com"
],
"bcat":[
"IAB23",
"IAB25-2"
],
"imp":[
{
"id":"1",
"secure":0,
"banner":{
"w":728,
"h":90,
"pos":1,
"topframe":0,
"battr":[
1,
2,
3
},
"skadn": {
"version": "2.0",
"versions": ["2.0", "2.1"],
"sourceapp": "8800047117",
"skadnetlist": {
"max": 306,
"excl": [2,8,10,55]
"addl": [
"cdkw7geqsh.skadnetwork",
"qyJfv329m4.skadnetwork"
]
}
}
],
"app":{
"name":"my news app",
"privacypolicy":1,
"keywords":"keyword-a, keyword-b",
"domain":"genericnews.ca",
"id":"3447033",
"bundle":"ca.genericnews.app",
"ver":"1.2.3",
"storeurl":"https://itunes.apple.com/id123456789",
"paid":1
},
"device":{
"ua":"Mozilla/5.0 (iPhone; CPU iPhone OS 6_1 like Mac OS X) AppleWebKit/53 4.46 (KHTML, like Gecko) Version/5.1 Mobile/9A334 Safari/7534.48.3",
"language":"EN",
"ip":"66.86.171.205",
"devicetype":6,
"geo":{
"lat":40.7141667,
"lon":-74.0063889,
"country":"USA",
"region":"NY",
"regionfips104":"US36",
"metro":"803",
"city":"New York",
"zip":"10001",
"type":2,
"utcoffset":-300
},
"ifa":"AA000DFE74168477C70D291f574D344790E0BB11",
"dpidsha1":"7ad708d34a4b91e46a7d6892835cdacfdc7026c3",
"dpidmd5":"db4f7bcdf48ecf468f858b3b19cb35d0",
"carrier":"VERIZON",
"h":2208,
"w":1242,
"pxratio":1.0,
"make":"Apple",
"model":"iPhone",
"os":"iOS",
"osv":"6.1",
"ppi":326,
"hwv":"5s",
"lmt":0
},
"user":{
"buyeruid":"VTpXFcAoJ5MAADJVUTAAAAAw&047"
},
"regs":{
"coppa":0
},
"ext":{
"ssl":0
}
}入札リクエスト：SKAdNetworkモバイルアプリ
{
"imp": [
{
"ext": {
"skadn": {
"version": "2.0",
"versions": ["2.0", "2.1"],
"sourceapp": "880047117",
"skadnetlist":{
"max": 306,
"excl": [2,8,10,55],
"addl": [
"cdkw7geqsh.skadnetwork",
"qyJfv329m4.skadnetwork"
]
}
}
}
}
]
}入札リクエスト：ネイティブ動画
{
"app": {
"bundle": "com.app.test",
"cat": [
"IAB22"
],
"domain": "com.app.test",
"id": "123456",
"name": "TestApp",
"publisher": {
"id": "12345"
},
"storeurl": "https://play.google.com/store/apps/details?id=com.app.test"
},
"at": 1,
"bcat": [
"IAB7-41",
"IAB11-4"
],
"device": {
"devicetype": 4,
"geo": {
"city": "New York",
"country": "US"
},
"h": 640,
"ip": "182.0.234.0",
"make": "Xiaomi",
"model": "Redmi Note 5A",
"os": "Android",
"osv": "7.1.2",
"pxratio": 2,
"ua": "Mozilla/5.0 (Linux; Android 7.1.2; Redmi Note 5A Build/N2G47H; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36 (Mobile; afma-sdk-a-v204217020.204217020.0)",
"w": 360
},
"id": "000000000000000",
"imp": [
{
"bidfloor": 0.05,
"id": "1",
"native": {
"request": "{\"assets\":[{\"id\":1,\"required\":1,\"title\":{\"len\":25}},{\"data\":{\"len\":15,\"type\":12},\"id\":2},{\"data\":{\"len\":25,\"type\":1},\"id\":3,\"required\":1},{\"id\":4,\"img\":{\"hmin\":100,\"type\":2,\"wmin\":100},\"required\":1},{\"id\":5,\"required\":1,\"video\":{\"mimes\":[\"video/mp4\"],\"minduration\":15,\"maxduration\":30,\"protocols\":[2,3,5,6]}}],\"context\":1,\"contextsubtype\":10,\"eventtrackers\":[{\"event\":1,\"methods\":[1]}],\"ext\":{},\"plcmttype\":1,\"ver\":\"1.2\"}"
},
"secure": 1,
"tagid": "12345"
}
]
}
入札リクエスト：アウトストリーム動画
{
"id":"2545D87B17C8853B",
"badv":[
"blocked-advertiser.com",
"blocked-brand.com"
],
"bcat":[
"IAB23",
"IAB25-2"
],
"imp":[
{
"id":"1",
"secure":0,
"video":{
"minduration":6,
"maxduration":30,
"mimes":['video/mp4','application/javascript','video/webm'],
"protocols":[2,3,5,6],
"w":640,
"h":480,
"maxbitrate":1500,
"minbitrate":50,
"playbackmethod":[6],
"skip":1,
"plcmt":2,
"startdelay":0,
"maxextended":2,
"api":[2,7]
}入札リクエスト：マルチフォーマット（チャネル）インプレッション・オブジェクト
"imp": [
{
"id": "2545D87B17C8853CD",
"banner": {
"format": [
{
"w": 300,
"h": 250
},
{
"w": 320,
"h": 50
}
],
"w": 300,
"h": 250,
"pos": 3,
"id": "1"
},
"video": {
"mimes": [
"video/mp4",
"application/javascript"
],
"startdelay": 0,
"protocols": [
1,
4,
2,
5
],
"w": 640,
"h": 360,
"placement": 3,
"skip": 0,
"api": [
1,
2
]
},
"native": {
"request": "{\"ver\":\"1.2\",\"plcmttype\":1,\"plcmtcnt\":1,\"assets\":[{\"id\":5,\"required\":1,\"img\":{\"type\":3}},{\"id\":6,\"img\":{\"type\":1}},{\"id\":1,\"required\":1,\"title\":{\"len\":140}},{\"id\":2,\"data\":{\"type\":2}},{\"id\":3,\"data\":{\"type\":1}},{\"id\":4,\"data\":{\"type\":12}}],\"eventtrackers\":[{\"event\":1,\"methods\":[1,2]},{\"event\":2,\"methods\":[1,2]},{\"event\":3,\"methods\":[1,2]},{\"event\":4,\"methods\":[1,2]}]}",
"ver": "1.2"
},
"bidfloor": 0.312797,
"bidfloorcur": "USD"
}
]入札リクエスト：既定の広告ポッド
{
"id": "cj62dimonm9chvfnkopp0",
"imp": [
{
"id": "520921_1",
"video": {
"mimes": [
"video/mp4",
"video/H264"
],
"minduration": 1,
"maxduration": 31,
"protocols": [
2,
3,
5,
6
],
"w": 1280,
"h": 720,
"startdelay": 0,
"skip": 0,
"placement": 1,
"linearity": 1,
"sequence": 1,
"minbitrate": 240,
"maxbitrate": 30000,
"playbackmethod": [
1
],
"delivery": [
1,
2
],
"podid": "1",
"podseq": 0
...
},
"tagid": "520921_1",
"bidfloor": 12.7,
"secure": 1
...
},
{
"id": "520921_2",
"video": {
"mimes": [
"video/mp4",
"video/H264"
],
"minduration": 1,
"maxduration": 31,
"protocols": [
2,
3,
5,
6
],
"w": 1280,
"h": 720,
"startdelay": 0,
"skip": 0,
"placement": 1,
"linearity": 1,
"sequence": 2,
"minbitrate": 240,
"maxbitrate": 30000,
"playbackmethod": [
1
],
"delivery": [
1,
2
],
"podid": "1",
"podseq": 0
...
},
"tagid": "520921_2",
"bidfloor": 12.7,
"secure": 1
...
},
],
...
"app": {
"name": "PublisherName",
"bundle": "123456",
"domain": "PublisherName.com",
"storeurl":https://appstore.streamingplatform.com/details/123456",
"publisher": {
"id": "987654"
},
"content": {
"genre": "Sports",
"prodq": 1,
"context": 1,
"contentrating": "TV-PG",
"livestream": 1,
"len": 1800,
"language": "en"
}
}
},
"device": {
...
}
},
"user": {
...
}
},
"at": 1,
"tmax": 1250,
"badv": [
"blocked-advertiser.com",
"blocked-brand.com"
],
...
入札リクエスト：ダイナミック広告ポッド
{
"id": "cj62dimonm9chvfnkqg0",
"imp": [
{
"id": "25874_1",
"video": {
"mimes": [
"video/mp4",
"video/H264"
],
"minduration": 1,
"maxduration": 31,
"protocols": [
2,
3,
5,
6
],
"w": 1280,
"h": 720,
"startdelay": 0,
"skip": 0,
"placement": 1,
"linearity": 1,
"sequence": 1,
"minbitrate": 240,
"maxbitrate": 30000,
"playbackmethod": [
1
],
"delivery": [
1,
2
],
"maxseq": 8,
"poddur": 150,
"podid": "1",
"podseq": 0,
"rqddurs": null
},
"bidfloor": 18.7,
"secure": 1
}
],
"app": {
"name": "PublisherName",
"bundle": "123456",
"domain": "PublisherName.com",
"storeurl": "https://appstore.streamingplatform.com/details/123456",
"publisher": {
"id": "987654"
},
"content": {
"genre": "Sports",
"prodq": 1,
"context": 1,
"contentrating": "TV-PG",
"livestream": 1,
"len": 1800,
"language": "en"
}
}
},
"device": {
...
}
},
"user": {
...
}
},
"at": 1,
"tmax": 1250,
"badv": [
"blocked-advertiser.com",
"blocked-brand.com"
],
"source": {
"tid": "cj62dimonm9chvfnkqgg"
},
"regs": {
"ext": {
"gdpr": 0,
"us_privacy": "1YNY"
}
}
}
入札レスポンス例
以下は様々なインベントリタイプに対する入札レスポンス SSPまたはアドエクスチェンジの入札リクエストに対してDSPが送信するOpenRTBレスポンス。販売リクエストと販売条件に対する査定をセラーに返すイベントである。の例です。送信可能なフィールドに関しては、セラー対応OpenRTB入札レスポンスフィールド一覧を参照してください。
入札レスポンス：ディール
注意：以下の例にあるディール パブリッシャーがディールIDによって限定されたバイヤーに特定のインベントリを直接販売できるプライベートオークション。条件はオークション開催前の交渉によって合意されます。レスポンスは、2か所のディールを表しています。
dealidにおけるBid Object- Bid Extension Object
deal、dealnameおよびdspid 。{
"seatbid":[
{
"bid":[
{
"id":"1",
"crid":"12349876",
"adomain":[
"http://advertiser.example.com"
],
"adid":"12349876",
"impid":"3225096236630306i1",
"dealid":"77042015",
"price":7.2,
"ext":{
"deal":"20000",
"dealid":"77042015",
"dealname":"dealName",
"dspid":190
},
"adm":"<script type=\"text/javascript\" src=\"http://astest.casalemedia.com/pcreative?au=2&c=BC71B4&pcid=7A5E0001BE00 &pr=5A&r=7A5E0001&s=25765&t=553A6EB2&u=X2FjMTA2NTYzLU1BQ19fX19fX19fX19f&m=ccb d2ce214756ec8159255e3108e1b81&wp=320&cp=${AUCTION_PRICE}&aid=AE9A6E4017BCD001 &tid=30E4&dm=64&d=4E20&n=xivdb.com&epr=3225096236630306~1\">>"
}
],
"seat":"456"
}
],
"cur":"USD",
"id":"3225096236630306~1",
"ext":{
"ssl":0
}
}入札レスポンス：モバイルアプリ
{
"seatbid":[
{
"bid":[
{
"id":"1",
"bundle":"foo.com.mygame",
"crid":"12349876",
"adomain":[
"http://advertiser.example.com"
],
"adid":"12349876",
"impid":"3225096236630306i1",
"dealid":"77042015",
"price":7.2,
"ext":{
"dspid":190
},
"adm":"<script type=\"text/javascript\" src=\"http://astest.casalemedia.com/pcreative?au=2&c=BC71B4&pcid=7A5E0001BE00 &pr=5A&r=7A5E0001&s=25765&t=553A6EB2&u=X2FjMTA2NTYzLU1BQ19fX19fX19fX19f&m=ccb d2ce214756ec8159255e3108e1b81&wp=320&cp=${AUCTION_PRICE}&aid=AE9A6E4017BCD001 &tid=30E4&dm=64&d=4E20&n=xivdb.com&epr=3225096236630306~1\">>"
}
],
"seat":"456"
}
],
"cur":"USD",
"id":"3225096236630306~1",
"ext":{
"ssl":0
}
}入札レスポンス：SKAdNetworkモバイルアプリ
{
"id": "A92AF4241C4A8FF6",
"seatbid": [
{
"bid": [
{
"id": "93587a2a-d0b3-11e4-9a5c-d5086b3235de",
"bundle": "foo.com.mygame",
"impid": "1",
"price": 300.0,
"attr": [3],
"adomain": ["www.genericcar.ca"],
"adm":"<script type=\"text/javascript\" src=\"http://p3.location.com/ed/3/?5045740&cid=12622&tid=5045740&oid=A92AF4241C4A8FF6&vid=vE4OjdHt54QAAEhFcacAAACq&p=${AUCTION_PRICE}&bd=k1h6KtCzEeSaXNUIazI13gY9gN1dCbmXnCjTIg&rnd=-546237489339<,7372747\"</script>",
"ext": {
"skadn": {
"version": "2.0",
"network": "cdkw7geqsh.skadnetwork",
"campaign": "45",
"itunesitem": "123456789",
"nonce": "473b1a16-b4ef-43ad-9591-fcf3aefa82a7",
"sourceapp": "880047117",
"timestamp": "1594406341",
"signature": "MEQCIEQlmZRNfYzKBSE8QnhLTIHZZZWCFgZpRqRxHss65KoFAiAJgJKjdrWdkLUOCCjuEx2RmFS7daRzSVZRVZ8RyMyUXg=="
}
}
}
],
"seat": "339"
}
]
}入札リクエスト：ネイティブ動画
{
"cur": "USD",
"id": "s9x0vc09sdj9e3",
"seatbid": [
{
"bid": [
{
"adid": "82347892173",
"adm": "{\"native\":{\"assets\":[{\"id\":1,\"title\":{\"text\":\"Native Example Ad\"}},{\"data\":{\"value\":\"Are we having fun yet???\"},\"id\":2},{\"data\":{\"value\":\"Tap here\"},\"id\":12},{\"id\":5,\"video\":{\"vasttag\":\"<VAST version=\\\"4.0\\\"><Ad id=\\\"preroll-1\\\"><InLine><AdSystem>4.0<\/AdSystem><AdTitle>5748406<\/AdTitle><Impression id=\\\"blah\\\"><![CDATA[ https:\/\/blah.casalemedia.com\/ifnotify?blah=10 ]]><\/Impression><Creatives><Creative><Linear><Duration>00:00:30<\/Duration><TrackingEvents\/><VideoClicks><ClickThrough id=\\\"scanscout\\\"><![CDATA[ https:\/\/kb.indexexchange.com\/IX_Library\/About_IX_Library.htm ]]><\/ClickThrough><\/VideoClicks><MediaFiles><MediaFile height=\\\"396\\\" width=\\\"600\\\" bitrate=\\\"496\\\" type=\\\"video\/mp4\\\" delivery=\\\"progressive\\\"><![CDATA[ https:\/\/sandbox.ht.indexexchange.com\/ht\/ixLibraryVideoMedia.mp4 ]]><\/MediaFile><\/MediaFiles><\/Linear><\/Creative><Creative\/><\/Creatives><\/InLine><\/Ad><\/VAST>\"}},{\"id\":4,\"img\":{\"h\":100,\"url\":\"https:\/\/test.com?asset=iconImage\",\"w\":100}}],\"imptrackers\":[\"https:\/\/test.com?link=impressionTracker\"],\"link\":{\"url\":\"https:\/\/test.com?link=clickThroughUrl\"},\"ver\":\"1.1\"}}",
"adomain": [
"testSite.com"
],
"cid": "123456",
"crid": "123456",
"h": 1,
"id": "1",
"impid": "1",
"price": 10.00,
"w": 1
}
],
"seat": "1"
}
]
}
入札リクエスト：既定の広告ポッド
{
"id": "cj5cnhamuq7o1c4upkl0",
"seatbid": [
{
"bid": [
{
"id": "1",
"impid": "520921_1",
"price": 19.71,
"adid": "1234567890",
"adm": "<VAST version=\"4.0\"><Ad id=\"1\"><Wrapper><AdSystem>..."
"adomain": [
"testDomain.com"
],
"cid": "222222",
"crid": "111111",
"dur": 30,
"ext": {
"dspid": 1234
}
}
],
"seat": "123123"
},
{
"bid": [
{
"id": "2",
"impid": "520921_3",
"price": 19.5,
"adid": "987654320",
"adm": "<VAST version=\"4.0\"><Ad id=\"1\"><Wrapper><AdSystem>..."
"adomain": [
"testDomain2.com"
],
"cid": "111111",
"crid": "222222",
"dealid": "Deal123",
"dur": 30,
"ext": {
"dspid": 1234
}
},
],
"seat": "32321"
}
],
"cur": "USD",
}入札リクエスト：ダイナミック広告ポッド
{
"id": "cj5cnhamuq7o1c4upkl0",
"seatbid": [
{
"bid": [
{
"id": "1",
"impid": "25874_1",
"price": 13,
"adid": "1234567890",
"adm": "<VAST version=\"4.0\"><Ad id=\"1\"><Wrapper><AdSystem>..."
"adomain": [
"advertiserA.com"
],
"cid": "222222",
"crid": "111111",
"dur": 30,
"ext": {
"dspid": 1234
}
}],
"seat": "123123"
},
{
"bid": [
{
"id": "2",
"impid": "25874_1",
"price": 10,
"adid": "987654320",
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