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- Private Market > Dealsに移動します。
- Click the CREATE DEAL drop-down list and select Direct.
- Under Bidding strategy, select how you want this deal to compete in the
Standard: Gets the best price for the impression, where the highest bid wins and no priority is given to this deal. The deal competes against all other bids, including open market bids, and all bids must clear the highest floor between the deal and open market.
- Preferred price: Gets the best price for the impression, where the highest bid wins and no priority is given to this deal, but bids only have to clear the highest deal floor price; all other floors are ignored. Allows you to set the deal floor lower than the open market floor, giving buyers a chance to bid in the auction at a lower clear price.
- Priority bidding: Gives a buyer a preferred chance to bid on the deal and win the auction at a negotiated price before other lower-prioritized or non-prioritized bids are considered.
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If you selected Priority bidding as the bidding strategy, select a number between 1 and 10 to specify this deal's priority in the
Note: Setting a deal priority of 1-10 allows you to prioritize the deals that you've created, and specify the ones you prefer to win. For example, if you prefer this deal to win over another deal you've created, set the priority of this deal to 10 and the priority of the other deal to a lower number. This priority does not impact the deal priority in your ad server (such as
- Under Deal Type, select one of the following deal types and set a priority if applicable. For more information on deal types, see
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If you want this deal to compete with open market bids, select Competes with open market (no priority).
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If you don't want this deal to compete with open market bids, select a number between 1-10 to specify this deal's priority in the auction that takes place within
- In the Deal name field, enter a name for the deal you're creating.
- In the Deal ID field, specify a unique deal identifier using one of the following options:
- Enter your own deal ID. The deal ID can only contain letters, numbers, and dashes. It cannot start with a zero or contain spaces.
- システムが自動的にディールIDを生成することを希望する場合は、GENERATE をクリックしてください。
- In the DSP drop-down list, select the DSP for this deal.
- オプションで、Buyer seat IDには、バイヤーから提供された場合にバイヤーシートID（別称トレーディングデスクID）を入力してください。DSPの箇所で選択されたDSPと対応していなければいけません。
- In the Start date and End date fields, specify the duration of the deal in UTC.
- To bypass blocks in this deal, deselect the Apply blocks checkbox. When this option is selected, all blocks are applied to this deal. For more information about blocks, see
- To include labels for reporting on this deal, expand Reporting Labels and enter values for the following labels:
- Agency: Use this label to associate the deal with an agency.
- Advertiser: Use this label to associate the deal with an advertiser.
- Salesperson: Use this label to associate the deal with a salesperson.
- External reference ID: Use this label to associate the deal with an external record system.
- Custom: Use this label to associate the deal with any other values that you want to report on that don't fit the categories listed above.
Note:
- To keep the values that you enter for each label consistent for reporting, it is best practice that you plan the taxonomy that you want to use before you start adding the values. For example, the values "Advertiser Corp.", "Advertiser Corporation", and "advertiser corporation" would all be considered different values in reporting.
- Comma-separated values are allowed and are considered a single value in reporting.
- Rateフィールドが、DSPが入札できる最低グロスCPM。
- In the Auction type drop-down list, select the type of auction that the deal will participate in:
Option Description First
The highest bid wins and the winning bidder owes the winning bid price.
Fixed
固定価格の落札者は、Rateに記載された、交渉した固定金額を支払う必要があります。入札で落札した金額が固定価格より高い場合、固定価格へ引き下げされます。
注意:
- Under Pricing, in the Auction type drop-down list, select the type of auction that the deal will participate in:
First: The highest bid wins and the winning bidder owes the winning bid price.
Fixed: The winning bidder only owes the negotiated fixed price. If the winning bid is higher than the fixed price, the bid is reduced to the fixed price.
Note:
- If you selected First as the auction type, in the Floor price field, specify the minimum gross CPM rate in USD that DSPs must bid for impressions. The highest bid wins and the winning bidder owes the winning bid price.
- If you selected Fixed as the auction type, in the Price field, enter the winning bid price. This is the minimum gross CPM rate in USD that DSPs must bid for impressions, but if the winning bid is higher than the fixed price, the bid is reduced to the fixed price.
Note: DOES THIS NOTE APPLY HERE? The price must be higher than a Publisher's floor setting for the deal to transact. For more information on how to calculate floor prices, see
- Under Pricing,in the Post-Auction Discount field, choose one of the following:
- バイヤーと交渉した割引率を設定するには、10.5のような割引率を入力してください。
- If you don't want to set a discount, leave this field empty.
- バイヤーと交渉した割引率を設定するには、10.5のような割引率を入力してください。
- Apply blocksのチェックボックスでは、以下のいずれかを選択します。
- このディールにブロックを適用する場合は、チェックボックスを選択してください。
- このディールでブロックを回避する場合は、チェックボックスを外してください。
- In the Site IDs section, select one of the following options:
Option Steps Target an existing inventory group
- Use inventory groupsをクリックします。
- Inventory Groupsリストから、ディールに含めたいインベントリグループを検索または選択します。
Target a new inventory group
- Use inventory groupsをクリックします。
- CREATE INVENTORY GROUPをクリックします。
- Inventory group nameで、インベントリグループに追加するサイトIDのグループを示す名前を入力します。
- インベントリグループに追加したいサイトIDを選びます。
- Createをクリックします。
- Inventory Groupsリストから、前の手順で作成したインベントリグループを選択し、このディールに含めます。
Target site IDs
Add site IDs directly to dealをクリックします。
Site IDsリストから、このディールに含めたいサイトIDを検索または選択します。
他のディールでも使用するために、サイトIDリストを保存したい場合は、SAVE AS PRESETをクリックします。
Apply a preset
A targeting preset is a predefined list of site IDs that can quickly be applied to a deal like a template. 使用したい事前設定が既に作成されている場合は、その事前設定をApply Presetsドロップダウンリストから選択してください。事前設定に、手動でサイトIDを追加することができます。
事前設定についての詳細は、
注意：インベントリグループとターゲティング事前設定の違いについては、
- ディール内のURLをターゲティングするには、Targeting (optional)で、URLsを開き以下のオプションを変更してください。
ターゲティングオプション 詳細 URLs
このディールでターゲティングしたいURLの一部を入力します。例えば、「xyz.com/all/」が部分一致サイトである場合、「ww2.xyz.com/all/stories.html」と「ww3.xyz.com/all/editorial.html」の両方がインプレッションを配信できます。一方、「ww2.xyz.com/sports」は含まれません。ワイルドカードに対応しています。
- ディール内のデバイスタイプ、インベントリチャネル、フォーマット、インタースティシャル広告、リワード広告をターゲットするには、Targeting (optional)のGeneralを開き、以下のオプションを設定します。
ターゲティングオプション 詳細 Device types
Connected device (CTV)：Amazon Firestick、Xbox、PlayStationや、Apple TVのようなコネクテッドデバイス。
Connected TV (CTV)：Samsung smart TVのような、インターネット接続が内蔵されたTV。
Personal computer：Macbook ProなどのPC。
Phone：iPhoneやSamsungなどのスマートフォン。
Set-top box (CTV)：Comcast X1 Boxなどのケーブルテレビ用チューナー。
Tablet：iPadまたはAmazon Fire HDのようなタブレット端末。
Inventory channels
In-app：アプリ内で表示される広告。
Web：ブラウザ環境で表示される広告。
Formats and sizes
Banner：静止画像で、バナーとして表示される広告。全てのバナーサイズまたは、選択した特定のサイズのみターゲティングできます。
Video：動画コンテンツとして表示される動画広告。注意：動画プレースメントをターゲットしたい場合は、 FormatsでVideoを選択するか、広告フォーマットを何も選択していない状態にしてください。
Native：ネイティブ広告は、ページのビジュアルデザインと調和する広告フォーマットの一種。ネイティブ広告の詳細は、
Interstitial
Interstitial：ホストしているアプリの画面を全て覆う広告。
Not interstitial：ホストしているアプリまたはサイトの全画面を覆わない広告（バナーやポップアップ広告など）。
Rewarded
Rewarded：視聴することでユーザーが報酬を受けられる広告（例：ニュース記事を読む前に視聴しなければいけない動画広告）。
Not rewarded: 報酬に関連しない広告。
- ディール内のコンテンツレーティング、コンテンツライブストリーム、コンテンツのジャンルをターゲットするには、Targeting (optional)のEnvironmentを開き、以下のオプションを設定してください。
ターゲティングオプション 詳細 Operating systems
ドロップダウンリストから、ディール内でターゲットしたいOSを選択します。
Browsers
ドロップダウンリストから、このディールでターゲティングしたいブラウザを選択します。
- ディール内のアプリバンドルをターゲティングするには、Targeting (optional)で、App Bundles (Beta)を開き以下のオプションを変更してください。
ターゲティングオプション 詳細 App bundles
このディールでターゲティングしたいアプリバンドルを選択します。事前に登録されたアプリバンドルのみ表示されます。アプリバンドルを追加したい場合は、
- ディールで国をターゲットするには、Targeting (optional)で、Countriesを開き、ターゲットしたい国を選びます。
- 特定のパフォーマンスメトリクスをターゲティングするには、OptionalのPerformance Metricsを開き、次のオプションを設定してください。
オプション 詳細 Viewability
ディールでターゲティングしたい最低ビューアビリティ率（視認率）を選択します。詳細は、
ディールでターゲティングしたい最低
Select the minimum
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ディール内で特定の動画配置、スキップ可能、再生方法、再生時間をターゲットしたい場合は、Targeting (optional)のVideoを開き、以下のオプションを設定してください。
ターゲティングオプション 詳細 Video placements
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Instream: Pre-roll, mid-roll, and post-roll ads that play before, during, or after the streaming video content requested by the user. インストリーム動画は、再生開始時に既定でサウンドがオンになっているか、ユーザーがコンテンツへのエンゲージメント意思を明確に示している場合に再生されるのが一般的です。Although other elements may appear around the player, the video is the main focus of the user's visit and serves as the primary content on the page. また、音声を再生できる唯一の表示中の動画プレイヤーでもあります。
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Accompanying content: Pre-roll, mid-roll, and post-roll ads that play before, during, or after streaming video content. 動画プレイヤーは、テキストまたはグラフィックの段落間もしくはその周囲に配置され、ビューポートに入った時点でのみ再生を開始します。全ての連動コンテンツは、視認可能な位置に入った時のみ再生されます。ユーザーのスクロール操作に伴い、プレイヤーが表示領域外へ移動する際に、フローティングまたはスティッキーへ遷移する場合があります。
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Interstitial: Video ads shown without accompanying video content. 再生中、広告はページ上で主要なコンテンツであり、ビューポートの大部分を占有している必要があります。また、スクロールによって画面外へ移動しない状態で表示されなければいけません。よくある配置には、アプリ内やスライドショー形式があります。
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No content/standalone： 動画コンテンツをストリーミングせず再生される動画広告。これらは、スライドショー、ネイティブフィード、コンテンツ内エリア、あるいはスティッキーまたはフローティングとして配置される場合があります。
Skippable
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Non-skippable：最後まで観る必要があり、スキップできない動画広告。
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Skippable：一定時間後にスキップできる動画広告。
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Undefined：スキップ可能かスキップ不可であるか決められていない動画広告。こちらを選ぶ場合は、動画広告はいずれかのオプションにすることができます。一方、スキップ不可またはスキップ可能のみを選択した場合は、ターゲットに含まれません。
Playback methods
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Initiates on click with sound on：再生ボタンをクリック後に動画が開始され音ありで再生される。
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Initiates on entering viewport with sound off by default：ページ上でユーザーが視聴できる位置に入ったら音なしで再生される。
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Initiates on entering viewport with sound on：ページ上でユーザーが視聴できる位置に入ったら音ありで再生される。
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Initiates on mouse-over with sound on：マウスオーバーで音ありで再生される。
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Initiates on page load with sound off by default：ページが読み込まれたらすぐに、音なしで再生される。
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Initiates on page load with sound on：ページが読み込まれたらすぐに、音ありで再生される。
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Undefined：動画の再生方法が指定されていない。
Aspect ratios
ターゲティングしたいアスペクト比。アスペクト比ターゲティングでは、丸め誤差を最小限に抑えるためにファジーマッチが使用されています。選択されたアスペクト比に近い動画サイズについても、対象として含まれます。
Player width
ターゲティングしたい動画プレイヤーの最小幅。
Player height
ターゲティングしたい動画プレイヤーの最小の高さ。
Ad durations
Select the maximum ad slot duration allowances for the video ad. Video ad lengths with these maximum durations will be targeted in this deal. These values map to the
maxdurationfield in the video object sent in -
- To target content ratings, content livestream, content genres, or specific content languages in the deal, in the Targeting (optional) section, expand Content and configure the following options:
Targeting option Description Genres
Select the video genres that you want to target or exclude from targeting in the deal.
Content ratings
You can either include or exclude specific content ratings in your instream or STV video content targeting.
ドロップダウンメニューで、必要なターゲティングのタイプに合わせてInclude（含める）またはExclude（除外する）を選択してください。
コンテンツレーティングを選択します。
Note: You can either use the include or exclude option, but not both.
Networks
Select the networks with the channels that you want to target in the deal. コンテンツネットワークを確認、またはターゲティングする前に
Channels
Series 特定のコンテンツシリーズをインストリーム、またはストリーミングTV動画コンテンツ・ターゲティングに含めるか除外できます。ドロップダウンメニューで、必要なターゲティングのタイプに合わせてInclude（含める）またはExclude（除外する）を選択してください。
コンテンツシリーズを選択します。
コンテンツのチャンネルを確認またはターゲティングする前に、
Languages
Select the language of the video content that you want to target in the deal.
Livestream
Select from the following streaming options:
Live content: Content that is real-time and streaming live.
Not live: Content that was pre-recorded and not streaming live.
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To target inbound deal IDs in the deal, in the Targeting (optional) section, expand Inbound Deal IDs and either search for or select the inbound deal IDs that you want to target in this deal. インバウンドディールIDとは、
注意：この機能は、現在ベータ版です。インバウンドディールIDをターゲティングできるベータ・プログラムへの参加を希望する場合は、
- ディール内でキーバリューをターゲットしたい場合は、 Targeting (optional) でCustom Key Values を開き、このディールでターゲットしたいキーとそのバリュー（値）を選択してください。Select is any of to include the value in targeting or select is none of to exclude the value from targeting.
- ディールでセグメントをターゲティングするには、SegmentsのSegmentsを開き、含めたい、または除外したいセグメントを選びます。最大で、4つのセグメントルールセットを含め、１つのセグメントルールセットを除外できます。セグメントターゲティングの構成方法は、
- To target device types, inventory channels, formats, interstitial ads, and rewarded ads in the deal, in the Targeting section, under Optional, expand General and configure the following options:
Targeting option Description Device types
Select the device types that you want to target in the deal:
Connected device (CTV): A connected device, such as Amazon Firestick, Xbox, PlayStation, or Apple TV.
Connected TV (CTV): A TV that has built in connection to the internet, such as a Samsung smart TV.
Personal computer: A computer, such as MacBook Pro.
Phone: A smartphone, such as iPhone or Samsung.
Set-top box (CTV): A cable box, such as Comcast X1 Box.
Tablet: A tablet device, such as iPad or Amazon Fire HD.
Inventory channels
Select the inventory environments that you want to target in the deal:
In-app: An ad that displays in an app.
Web: An ad that displays in a browser environment.
Formats and sizes
Select the formats and sizes that you want to target in the deal:
Banner: An ad that displays as a banner as a static image. You can target all banner sizes or select a specific size to target.
Native: A native ad is a type of ad format that blends in with the visual design of the page that it lives in. For more information on native ads, see
Video: A video ad that displays video content.
Note: If you want to target video placements, make sure that you've selected Video in this Formats field or that you've not selected any ad formats.
Rewarded
Select the rewarded settings that you want to target in the deal:
Rewarded: A type of ad that the user receives a reward for viewing, such as if the user must watch a video ad before reading a news article.
Not rewarded: A type of ad that isn't associated with a subsequent reward.
Interstitial
Select the interstitial settings that you want to target in the deal:
Interstitial: A full-screen ad that covers the entire interface of the host app.
Not interstitial: An ad that doesn't cover the entire interface of the host app or site, such as a banner or popup ad.
- To target operating system and browsers in the deal, in the Targeting section, expand Environment and configure the following options:
Targeting option Description Operating systems
Select the operating systems that you want to target in the deal.
Browsers
Select the browsers that you want to target in the deal.
- To target specific countries and zip and postal codes in the deal, in the Targeting section, under Optional, expand Geography and configure the following options:
Targeting option Description Countries
Select the countries that you want to target in the deal. While this setting is optional, it is recommended that you target the countries with the IP traffic that the buyer intends to buy from.
Zip and postal codes
You can select up to 5,000 zip and postal codes to include and exclude. If you're using zip and postal code targeting, it's recommended that you also target the countries that correspond to those codes to make sure that you're selecting the correct regions. For more information about restrictions with zip and postal code targeting, see
To include zip and postal codes:
In the Include list, click ADD TARGETING.
Enter the zip and postal codes to target as a comma-separated list. You can provide either the full code or the prefix (at least the first two characters). Any lowercase letters are converted to uppercase and spaces are removed.
If a zip or postal code you’re adding is already in the exclusion list, it will be moved to the inclusion list.
Click APPLY.
To exclude zip and postal codes:
In the Exclude list, click ADD TARGETING.
Enter the zip or postal codes to exclude as a comma-separated list. You can provide either the full code or the prefix (at least the first two characters). Any lowercase letters are converted to uppercase and spaces are removed.
If a zip or postal code you’re adding is already in the inclusion list, it will be moved to the exclusion list.
Click APPLY.
- To target specific performance metrics in the deal, in the Targeting section, under Optional, expand Performance Metrics and configure the following options:
Option Description Viewability
Select the minimum viewability probability percentage that you want to target in the deal. For more information, see
Select the minimum
Select the minimum
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To target specific video placements, skippability, playback methods, or ad duration in the deal, in the Targeting section, under Optional, expand Video and configure the following options:
Targeting option Description Video placements
Select the placement types that you want to target in the deal for video ads:
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Instream: Pre-roll, mid-roll, and post-roll ads that play before, during, or after the streaming video content requested by the user. Instream video is typically set to "sound on" by default when playback begins, or there is clear user intent to engage with the content. Although other elements may appear around the player, the video is the main focus of the user's visit and serves as the primary content on the page. It is also the only in-view video player capable of playing audio.
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Accompanying content: Pre-roll, mid-roll, and post-roll ads that play before, during, or after streaming video content. The video player appears between or around paragraphs of text or graphics and begins playback only when it enters the viewport. Any accompanying content also plays only when visible. As the user scrolls, the player may transition into a floating or sticky format when it moves out of view.
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Interstitial: Video ads shown without accompanying video content. During playback, the ad must be the main focus of the page, occupy most of the viewport, and remain in view without being scrollable. Common placements include in-app video or slideshow formats.
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No content/standalone: Video ads that play independently of streaming video content. They may appear in placements such as slideshows, native feeds, in-content areas, or as sticky/floating units.
Skippable
Select the skippability type that you want to target in the deal for video ads:
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Non-skippable: A video ad that must be watched in its entirety and cannot be skipped by the viewer.
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Skippable: A video ad that can be skipped by the viewer after a certain amount of time.
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Undefined: A video ad that has not been defined as either skippable of non-skippable. If you include this option, the video ad can be either of these types, but it would not be included in targeting if you only choose non-skippable or skippable.
Playback methods
Select the playback methods that you want to target in the deal for video ads:
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Initiates on click with sound on: The video starts playing with the sound on after the user clicks the play button.
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Initiates on entering viewport with sound off by default: The video starts playing with the sound off once it becomes visible to the user on the page.
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Initiates on entering viewport with sound on: The video starts playing with the sound on once it becomes visible to the user on the page.
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Initiates on mouse-over with sound on: The video starts playing with the sound on after the user mouses over it.
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Initiates on page load with sound off by default: The video starts playing with the sound off as soon as the page loads.
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Initiates on page load with sound on: The video starts playing with the sound on as soon as the page loads.
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Undefined: A playback method has not been specified for the video.
Aspect ratios
The aspect ratios to target in the deal. Fuzzy matching is used in aspect ratio targeting to minimize rounding errors. Video sizes that are close to the selected aspect ratio will still be included.
Player width
The minimum video player width to target in the deal.
Player height
The minimum video player height to target in the deal.
Ad durations
Select the longest video ad lengths to target in the deal. These values map to the
maxdurationfield in the video object sent in -
- To target content ratings, livestream, genres, or specific languages in the deal, in the Targeting section, under Optional, expand Content and configure the following options:
Targeting option Description Genres
You can include or exclude genres for streaming TV content targeting. In the Include list, select the genres to include in targeting, or in the Exclude list, select the genres to exclude from targeting.
Note: If genres are added to the inclusion list, all entries in the exclusion list are ignored because targeting is restricted to the values in the inclusion list.
Content ratings
You can include or exclude content ratings for streaming TV content targeting.
In the drop-down menu, select either Include or Exclude depending on the type of targeting you need.
Select the ratings to include or exclude.
Networks
Select the networks with the channels that you want to target in the deal. Before you can see or target content networks, they must be set up by
Channels
Select the channels that you want to target in the deal. Before you can see or target channels, they must be set up by
Series
You can include or exclude series for streaming TV content targeting.
In the drop-down menu, select either Include or Exclude depending on the type of targeting you need.
Select the series to include or exclude.
Before you can see or target series, they must be set up by
Livestream
Select the streaming options to target:
Live content: Content that is real-time and streaming live.
Not live: Content that was pre-recorded and not streaming live.
Languages
Select the languages of the videos that you want to target in the deal.
- To target custom key values in the deal, in the Targeting section, under Optional, expand Custom Key Values and configure the following option:
Option Description Custom key values
You must register the custom key values with
Click Add Key.
In the Key drop-down list, select a key.
In the Rule drop-down list, select the targeting logic you want to use:
is any of: Includes the specified key in targeting
is none of: Excludes the specified key from targeting
- In the Values list, select one or more values that correspond to the specified key.
- To add multiple keys, click + AND and repeat steps 2, 3, and 4.
- CREATE をクリックしてください。
For more information about which bidding strategy to choose, see
| Option | Description | Deal priority |
|---|---|---|
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Standard |
This deal type is configured to use a first-price auction and to compete with open market bids. |
This deal type is automatically set to compete with open market bids and has no priority. |
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Preferred |
This deal type does not compete with open market bids and can be configured to use either a first or fixed price auction. Make sure that your ad server, such as |
In the Priority drop-down list, select a number between 1-10 to specify this deal's priority in the auction that takes place within |
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Custom |
This deal type allows for custom deal configuration settings. |
In the Priority drop-down list, select one of the following options: |
Note: Setting a deal priority of 1-10 allows you to prioritize the deals that you've created, and specify the ones you prefer to win. For example, if you prefer this deal to win over another deal you've created, set the priority of this deal to 10 and the priority of the other deal to a lower number. This priority does not impact the deal priority in your ad server (such as
Note: For more information about blocks, see
注意：カスタムキーバリューの詳細は、