Create a reusable list of domains and app bundles for targeting across deals

Marketplace Partners
Last Updated: August 13, 2026•

You can create a list of domains and app bundles when you want to target a consistent set of values across multiple Marketplace Packages. A list allows you to group domains and app bundles with similar characteristics and reuse that group across all your deals. For example, to target a large number of food and lifestyle websites across many deals, you can define a list of related domains and apps, which is quicker to apply than individually adding the same targeting to every dealClosed A private auction that allows media owners to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs..

Once applied, a list is permanently associated with a deal, so any changes you make to the list are automatically reflected in every associated deal. This means you can update your targeting in one place, instead of editing each deal individually.

Note: When creating your list, only add values you want to include in your targeting. Lists can't be used to exclude values from targeting.

  1. Enter your email address and password to log in to the Index UI at app.indexexchange.com.

  2. If you have more than one account, select the account that you want to access.

  3. Click Lists.
  4. Click CREATE LIST.

  5. In the Name field, enter a unique name that reflects what the values represent (for example, Top Food Websites and Apps). This makes it easy to recognize the list when applying it to a Marketplace Package.

  6. From the Targeting type drop-down list, select Domains and app bundles.

  7. Click + ADD DOMAINS AND APP BUNDLES.

  8. Enter the domains and app bundles that you want to target in a Marketplace Package. You can enter up to 10,000 values separated by commas or spaces, or copy and paste them from a spreadsheet.

  9. Click APPLY, then CREATE.

    Your list, along with its targeting type, number of included values, and created and modified dates, appears on the Lists page. You can click the list's name to view its details.

After you finish: Apply this list as domain and app bundle targeting when creating or editing a Marketplace Package.