Deal synchronization options

For a deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. to become active, the deal must be set up by Index Exchange and then be registered in the buyer's DSP Demand-Side Platform (DSP). A software platform that automates bidding decisions in real-time and efficiently connects buyers and audiences through an ad exchange or SSP. Also known as a buy-side platform.. This process can occur in the following ways:

Non-programmatic (manual) deal synchronization

In this method, deal synchronization is a non-programmatic communication between Index and buyers.

Programmatic (automatic) deal synchronization

In this method, deal synchronization occurs using an API and deals are programmatically synchronized between Index and buyers.

The key benefits of using a programmatic synchronization process are:

Seamless deal set up process between Index and buyers.
Elimination of requirement for buyers to manually set up their deals in their DSP's UI.
Quicker and less error-prone.

DSPs that support programmatic deal synchronization with Index

The following table lists the DSPs that offer programmatic deal synchronization with Index and provides details on how the process works. Any DSPs not listed below use a non-programmatic method.

DSP	How it works
Xandr	All deal types with a buyer seat ID applied are automatically synchronized. Deals are synchronized at 9 AM, 1 PM, and 4 PM EDT.
Google Display & Video 360	All deal types with a buyer seat ID applied, except programmatic guaranteed, are automatically synchronized. Synchronization runs every three hours at 3 AM, 6 AM, 9 AM, noon, 3 PM, 6 PM, 9 PM, and midnight ET. After you accept the deal, you must apply format and creative A digital ad made available in various creative types, defined by their size in pixels such as 300x250px. targeting in Display & Video 360.
The Trade Desk	All deal types with a buyer seat ID applied are automatically synchronized every hour. In reporting, the corresponding proposal IDs and deal IDs from the The Trade Desk are logged in the dsp_ID_Level_1 and dsp_ID_Level_2 fields. For more information about these fields, see the Data dictionary.

DSP

How it works

Xandr

All deal types with a buyer seat ID applied are automatically synchronized.
Deals are synchronized at 9 AM, 1 PM, and 4 PM EDT.

Google Display & Video 360

All deal types with a buyer seat ID applied, except programmatic guaranteed, are automatically synchronized.

Synchronization runs every three hours at 3 AM, 6 AM, 9 AM, noon, 3 PM, 6 PM, 9 PM, and midnight ET.
After you accept the deal, you must apply format and creative A digital ad made available in various creative types, defined by their size in pixels such as 300x250px. targeting in Display & Video 360.

The Trade Desk

All deal types with a buyer seat ID applied are automatically synchronized every hour.
In reporting, the corresponding proposal IDs and deal IDs from the The Trade Desk are logged in the dsp_ID_Level_1 and dsp_ID_Level_2 fields. For more information about these fields, see the Data dictionary.