Tips on finding live sports inventory in deals with publishers

Marketplace Partners
Last Updated: March 17, 2026•

You can target live sports inventory by targeting specific deals with publishers. When looking for specific live sports inventory, follow these tips to find the inventory you want to target:

Search by deal ID (recommended)

If you know the live sports deal ID, use it when searching. Enter the exact deal ID, or you may not get any results.

Index live sports deals follow a standard naming convention: IXLive + League + SeasonType. Use this structure when searching to find the inventory you want. Here are some examples:

LeagueExample deal IDs

NFL

  • IXLiveNFLpreseason

  • IXLiveNFLregularseason

  • IXLiveNFLpostseason

NBA

  • IXLiveNBApreseason

  • IXLiveNBAregularseason

  • IXLiveNBApostseason

MLB

  • IXLiveMLBpreseason

  • IXLiveMLBregularseason

  • IXLiveMLBpostseason

NHL

  • IXLiveNHLpreseason

  • IXLiveNHLregularseason

  • IXLiveNHLpostseason

WNBA

  • IXLiveWNBApreseason

  • IXLiveWNBAregularseason

  • IXLiveWNBApostseason

NCAA Men’s Basketball

  • IXLiveNCAAMregularseason

  • IXLiveNCAAMpostseason

NCAA Women’s Basketball

  • IXLiveNCAAWregularseason

  • IXLiveNCAAWpostseason

Soccer

  • IXLiveSoccer

Golf (PGA Tour, LPGA, etc.)

  • IXLiveGolf

Tennis

  • IXLiveTennis

Cricket

  • IXLiveCricket

Auto Racing

  • IXLiveAutoRacing

Do a broader search

If you want to browse all active live sports deals, you can do a broader search and manually select the sports, leagues, or seasons you want to target. Use general terms such as:

  • Basketball

  • Hockey

  • Football

  • IXLive

Best practices

To successfully locate live sports deals:

  • Use the full deal ID when possible

  • Confirm the season type: preseason, regular season, or postseason

  • Use broader keywords only when browsing

Note: Availability of live sports inventory may change due to factors such as:

  • Broadcast rights

  • Content availability

  • Advertiser demand