The geography targeting option allows you to target your deals by country and by zip and postal code (currently in beta). You can include and exclude up to 5,000 zip and postal codes, using either the full code or the prefix (at least the first two characters, or the first four characters if your campaign
A collection of multiple ads in different formats. targets the UK). When using zip and postal code targeting, it is recommended that you also target the countries that correspond to those zip and postal codes to make sure that you are selecting the correct regions. For example, if you want to target users in Brooklyn, New York, include the 11226 zip code, and also choose United States of America.
Index Exchange may restrict deals that target regions with a low population density as part of its privacy activities. To make sure that your deal
A private auction that allows media owners to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. can transact, only target zip and postal codes that contain a population density large enough to not identify an individual. You continue to be responsible for your compliance with privacy and data protection laws.