When you create a Marketplace Package, you can target specificMedia Owners or deals created byMedia Owners. Before you target a deal, you can see how the deal was configured by theMedia Ownerby clicking the
icon beside the name of the deal.
For the deal to activate, the targeting conditions set in theMedia Owner's deal and the targeting conditions set in theMarketplace Packagemust be met. For example, if aMedia Owneris targeting Canada or the United States in the deal, and you are targeting France in theMarketplace Package, the conditions that would activate the deal would be Canada OR the United States AND France. It is recommended that you check your targeting settings with theMedia Owner's deal settings to make sure that the deal can activate.
You can view the following settings:
Setting | Description |
|---|---|
Name | The name of the deal. |
Deal ID | The ID of the deal. |
Publisher | TheMedia Ownerthat created the deal. |
Start date | The start date for the deal inUTC. You will only have the option to select a deal that has a start date before the time that you created the Marketplace Package. |
End date | The end date for the deal inUTC. If theMedia Ownerdid not specify an end date, a value ofNone specified (Deal is always on) is shown. If the end date for your Marketplace Packageis set to a date that is later than theMedia Owner's end date, theMedia Owner's end date is applied and the deal will no longer be targeted after theMedia Owner's specified end date. |
Bidding strategy | The bidding strategy that theMedia Ownerchose for the deal, which determines the pricing and priority of the deal in theIndex Exchange (Index) auction. The bidding strategy options are:
|
Net floor price | The minimum net CPM rate in USD that theMedia Ownerwants to make for impressions. Any Index Revenue Share or Marketplace fees are added on top of this amount before the floor price is sent to DSPs. If there are conflicting floor prices, the highest configured floor price will always be sent to DSPs, unlessIndex has configured the Marketplace Package to take priority. For example, if the Marketplace Packagefloor price, after fees, is lower than theMedia Owner's net floor price, theMedia Owner's net floor would be used. For details on how a floor value is determined, seeHow floors work in the Index auction. |
URLs | The partial URLs that are eligible to serve impressions. For example, "xyz.com/all" is a partial site match, which means both "ww2.xyz.com/all/stories.html" and "ww3.xyz.com/all/editorial.html" would be eligible to serve impressions, but "ww2.xyz.com/sports" would not be included. Wildcards are supported. |
General | The device types, inventory channels, formats, and sizes that theMedia Ownerwants to target, and whether interstitial ads and rewarded ads are targeted. |
Environment | The operating systems and browsers that theMedia Ownerwants to target in the deal. |
App Bundles | The app bundles that theMedia Ownerwants to target in the deal. |
Countries | The countries that theMedia Ownerwants to target in the deal. |
Performance metrics | The minimum viewability probability percentage, minimum VCR percentage, and minimum CTR percentage that theMedia Ownerwants to target in the deal. |
Video | The video placement, skippable setting, playback method, and ad duration that theMedia Ownerwants to target in the deal. |
Content | The content ratings, content livestream setting, content genres, content languages, networks, and channels that theMedia Ownerwants to target in the deal. |
Custom key values | The custom key values that theMedia Ownerwants to target in the deal. |
Segments | The number of segments that theMedia Owneris targeting in the deal. |
