Viewing a publisher's deal settings for a targeted deal

When you create a Marketplace Package, you can target specific publishers or deals created by publishers. Before you target a deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs., you can see how the deal was configured by the publisher The owner of a website or app where advertisements are served. by clicking theicon beside the name of the deal.

For the deal to activate, the targeting conditions set in the publisher's deal and the targeting conditions set in the Marketplace Package must be met. For example, if a publisher is targeting Canada or the United States in the deal, and you are targeting France in the Marketplace Package, the conditions that would activate the deal would be Canada OR the United States AND France. It is recommended that you check your targeting settings with the publisher's deal settings to make sure that the deal can activate.

You can view the following settings:

Setting	Description
Name	The name of the deal.
Deal ID	The ID of the deal.
Publisher	The publisher that created the deal.
Start date	The start date for the deal. You will only have the option to select a deal that has a start date before the time that you created the Marketplace Package.
End date	The end date for the deal. If the publisher did not specify an end date, a value of None specified (Deal is always on) is shown. If the end date for your Marketplace Package is set to a date that is later than the publisher's end date, the publisher's end date is applied and the deal will no longer be targeted after the publisher's specified end date.
Bidding strategy	The bidding strategy that the publisher chose for the deal, which determines the pricing and priority of the deal in the Index Exchange (Index) auction. The bidding strategy options are: Standard: The highest bid wins and no priority is given to this deal. The deal competes against all other bids, including open market bids, and all bids must clear the highest floor A pricing control used by publishers and exchanges to set a minimum sale price on inventory. between the deal and open market. Preferred price: The highest bid wins and no priority is given to this deal, but bids only have to clear the highest deal floor price, and all other floors are ignored. Gives you a chance to bid in the auction at a lower clear price The final price paid for an impression.. Priority bidding: Gives you a preferred chance to bid on the deal and win the auction at a negotiated price before other lower-prioritized or non-prioritized bids are considered.
Net floor price	The minimum net CPM Cost Per Thousand (CPM). A pricing structure for buying impressions and is the cost of serving an advertisement 1,000 times. Also known as Cost Per Mille (where M represents 1,000 in Roman numerals) or Cents Per Mille. rate in USD that the publisher wants to make for impressions. Any Index Revenue Share or Marketplace fees are added on top of this amount before the floor price is sent to DSPs. If there are conflicting floor prices, the highest configured floor price will always be sent to DSPs, unless Index has configured the Marketplace Package to take priority. For example, if the Marketplace Package floor price, after fees, is lower than the publisher's net floor price, the publisher's net floor would be used. For details on how a floor value is determined, see How floors work in the Index auction.
URLs	The partial URLs that are eligible to serve impressions. For example, "xyz.com/all" is a partial site match, which means both "ww2.xyz.com/all/stories.html" and "ww3.xyz.com/all/editorial.html" would be eligible to serve impressions, but "ww2.xyz.com/sports" would not be included. Wildcards are supported.
General	The device types, inventory channels, formats, and sizes that the publisher wants to target, and whether interstitial A ad that covers the entire screen of the device/host app. ads and rewarded An opt-in video ad experience, typically in mobile apps, in exchange for which the user receives some type of in-app or in-game currency. ads are targeted.
Environment	The operating systems and browsers that the publisher wants to target in the deal.
App Bundles	The app bundles that the publisher wants to target in the deal.
Countries	The countries that the publisher wants to target in the deal.
Performance metrics	The minimum viewability A measure of how often an impression is actually seen by a user. For example, an ad that is served at the bottom of a page that requires a user to scroll to see it will likely have a lower viewability score than an ad that loads at the top of a page. probability percentage, minimum VCR percentage, and minimum CTR percentage that the publisher wants to target in the deal.
Video	The video placement, skippable setting, playback method, and ad duration that the publisher wants to target in the deal.
Content	The content ratings, content livestream setting, content genres, content languages, networks, and channels that the publisher wants to target in the deal.
Custom key values	The custom key values that the publisher wants to target in the deal.
Segments	The number of segments that the publisher is targeting in the deal.