When you create a Marketplace Package, you can target specific Media Owners or deals created by Media Owners. Before you target a deal, you can see how the deal was configured by the Media Owner by clicking the
icon beside the name of the deal.
For the deal to activate, the targeting conditions set in the Media Owner's deal and the targeting conditions set in the Marketplace Package must be met. For example, if a Media Owner is targeting Canada or the United States in the deal, and you are targeting France in the Marketplace Package, the conditions that would activate the deal would be Canada OR the United States AND France. It is recommended that you check your targeting settings with the Media Owner's deal settings to make sure that the deal can activate.
You can view the following settings:
Setting | Description |
|---|---|
Name | The name of the deal. |
Deal ID | The ID of the deal. |
Publisher | The Media Owner that created the deal. |
Start date | The start date for the deal in UTC. You will only have the option to select a deal that has a start date before the time that you created the Marketplace Package. |
End date | The end date for the deal in UTC. If the Media Owner did not specify an end date, a value of None specified (Deal is always on) is shown. If the end date for your Marketplace Package is set to a date that is later than the Media Owner's end date, the Media Owner's end date is applied and the deal will no longer be targeted after the Media Owner's specified end date. |
Bidding strategy | The bidding strategy that the Media Owner chose for the deal, which determines the pricing and priority of the deal in the Index Exchange (Index) auction. The bidding strategy options are:
|
Net floor price | The minimum net CPM rate in USD that the Media Owner wants to make for impressions. Any Index Revenue Share or Marketplace fees are added on top of this amount before the floor price is sent to DSPs. If there are conflicting floor prices, the highest configured floor price will always be sent to DSPs, unless Index has configured the Marketplace Package to take priority. For example, if the Marketplace Package floor price, after fees, is lower than the Media Owner's net floor price, the Media Owner's net floor would be used. For details on how a floor value is determined, see How floors work in the Index auction. |
URLs | The partial URLs that are eligible to serve impressions. For example, "xyz.com/all" is a partial site match, which means both "ww2.xyz.com/all/stories.html" and "ww3.xyz.com/all/editorial.html" would be eligible to serve impressions, but "ww2.xyz.com/sports" would not be included. Wildcards are supported. |
General | The device types, inventory channels, formats, and sizes that the Media Owner wants to target, and whether interstitial ads and rewarded ads are targeted. |
Environment | The operating systems and browsers that the Media Owner wants to target in the deal. |
App Bundles | The app bundles that the Media Owner wants to target in the deal. |
Countries | The countries that the Media Owner wants to target in the deal. |
Performance metrics | The minimum viewability probability percentage, minimum VCR percentage, and minimum CTR percentage that the Media Owner wants to target in the deal. |
Video | The video placement, skippable setting, playback method, and ad duration that the Media Owner wants to target in the deal. |
Content | The content ratings, content livestream setting, content genres, content languages, networks, and channels that the Media Owner wants to target in the deal. |
Custom key values | The custom key values that the Media Owner wants to target in the deal. |
Segments | The number of segments that the Media Owner is targeting in the deal. |
