Viewing a Media Owner's deal settings for a targeted deal

Marketplace Partners
Last Updated: April 30, 2026•

When you create a Marketplace Package, you can target specific Media Owners or deals created by Media Owners. Before you target a dealClosed A private auction that allows media owners to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs., you can see how the deal was configured by the Media Owner by clicking theicon beside the name of the deal.

For the deal to activate, the targeting conditions set in the Media Owner's deal and the targeting conditions set in the Marketplace Package must be met. For example, if a Media Owner is targeting Canada or the United States in the deal, and you are targeting France in the Marketplace Package, the conditions that would activate the deal would be Canada OR the United States AND France. It is recommended that you check your targeting settings with the Media Owner's deal settings to make sure that the deal can activate.

You can view the following settings:

Setting

Description

Name

The name of the deal.

Deal ID

The ID of the deal.

PublisherClosed The owner of a website or app where advertisements are served.

The Media Owner that created the deal.

Start date

The start date for the deal in UTC. You will only have the option to select a deal that has a start date before the time that you created the Marketplace Package.

End date

The end date for the deal in UTC. If the Media Owner did not specify an end date, a value of None specified (Deal is always on) is shown. If the end date for your Marketplace Package is set to a date that is later than the Media Owner's end date, the Media Owner's end date is applied and the deal will no longer be targeted after the Media Owner's specified end date.

Bidding strategy

The bidding strategy that the Media Owner chose for the deal, which determines the pricing and priority of the deal in the Index Exchange (Index) auction. The bidding strategy options are:

  • Standard: The highest bid wins and no priority is given to this deal. The deal competes against all other bids, including open market bids, and all bids must clear the highest floorClosed A pricing control used by media owners and exchanges to set a minimum sale price on inventory. between the deal and open market.

  • Preferred price: The highest bid wins and no priority is given to this deal, but bids only have to clear the highest deal floor price, and all other floors are ignored. Gives you a chance to bid in the auction at a lower clear priceClosed The final price paid for an impression..

  • Priority bidding: Gives you a preferred chance to bid on the deal and win the auction at a negotiated price before other lower-prioritized or non-prioritized bids are considered.

Net floor price

The minimum net CPMClosed Cost Per Thousand (CPM). A pricing structure for buying impressions and is the cost of serving an advertisement 1,000 times. Also known as Cost Per Mille (where M represents 1,000 in Roman numerals) or Cents Per Mille. rate in USD that the Media Owner wants to make for impressions. Any Index Revenue Share or Marketplace fees are added on top of this amount before the floor price is sent to DSPs. If there are conflicting floor prices, the highest configured floor price will always be sent to DSPs, unless Index has configured the Marketplace Package to take priority. For example, if the Marketplace Package floor price, after fees, is lower than the Media Owner's net floor price, the Media Owner's net floor would be used. For details on how a floor value is determined, see How floors work in the Index auction.

Site IDsThe site IDs that the Media Owner chose for the deal.

General

The device types, inventory channels, formats, and sizes that the Media Owner wants to target, and whether interstitialClosed A ad that covers the entire screen of the device/host app. ads and rewardedClosed An opt-in video ad experience, typically in mobile apps, in exchange for which the user receives some type of in-app or in-game currency. ads are targeted.

Environment

The operating systems and browsers that the Media Owner wants to target in the deal.

Countries

The countries that the Media Owner wants to target in the deal.

URLs

The partial URLs that are eligible to serve impressions. For example, "xyz.com/all" is a partial site match, which means both "ww2.xyz.com/all/stories.html" and "ww3.xyz.com/all/editorial.html" would be eligible to serve impressions, but "ww2.xyz.com/sports" would not be included. Wildcards are supported.

App Bundles

The app bundles that the Media Owner wants to target in the deal.

Performance metrics

The minimum viewabilityClosed A measure of how often an impression is actually seen by a user. For example, an ad that is served at the bottom of a page that requires a user to scroll to see it will likely have a lower viewability score than an ad that loads at the top of a page. probability percentage, minimum VCR percentage, and minimum CTR percentage that the Media Owner wants to target in the deal.

Video

The video placement, skippable setting, playback method, and ad duration that the Media Owner wants to target in the deal.

Content

The content ratings, genres, languages, livestream setting, networks, and channels that the Media Owner wants to target in the deal.

Segments

The number of segments that the Media Owner is targeting in the deal.

Custom key values

The custom key values that the Media Owner wants to target in the deal.