Override the deal-level fee for specific Media Owners

By default, when you create a Marketplace Package, all Media Owners targeted in the deal A private auction that allows media owners to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. have the same deal-level fee, either an account-level default fee or a custom fee. You can override this fee for specific Media Owners by setting a Media Owner-level fee in the Deal Allocation table. For example, you might lower the fee for a Media Owner with a high CPM Cost Per Thousand (CPM). A pricing structure for buying impressions and is the cost of serving an advertisement 1,000 times. Also known as Cost Per Mille (where M represents 1,000 in Roman numerals) or Cents Per Mille., so more of a buyer's spend reaches that Media Owner's inventory and helps the buyer clear at a more competitive rate.

A Media Owner-level fee applies only to that Media Owner and doesn't affect the deal-level fee or any other Media Owner on the deal.

Note: Once you apply a Media Owner-level fee to a Media Owner, you can't switch that Media Owner back to using the deal-level fee. However, you can manually set the fee back to match the deal-level fee by entering the original fee as a new override.

1. Enter your email address and password to log in to the Index UI at app.indexexchange.com.

2. If you have more than one account, select the account that you want to access.

3. Click Deals.
4. In the list of deals, search for and click the Deal ID of the Marketplace Package that you want to update.
5. Click the OPTIMIZATION tab.

6. In the Deal Activity by Publisher The owner of a website or app where advertisements are served. table, review the following metrics for a Media Owner to help decide whether a fee change is needed.

   Option	Description
   % of Total Avails	The percentage of the total number of available ad requests for the deal that are being received by this Media Owner from Index. For example, a value of 25% means that out of all available ad requests being sent for the deal, this Media Owner receives 25% of them.
   % of Total Impressions	The percentage of total impressions that were won by this Media Owner for this deal. For example, a value of 15% means that this Media Owner has won 15% of all impressions from this deal.
   CPM	The cost per 1000 impressions. Calculation: sum (Ad Spend) / sum (Impressions) * 1000

7. In the Deal Allocation section, find the Publisher whose deal-level fee you want to override.

8. Click the icon for that Publisher and select Edit fee.

9. In the Edit your fee dialog box, enter the value that you want to apply as this Media Owner's fee. This value can be a percentage or a fixed CPM, matching the fee type that the deal already uses. The existing deal-level fee is shown for reference below the field (for example, 3% or $5.00 USD).

10. Click Save.