Index Exchange (Index) provides tools that you can use to gather performance data and metrics to make informed decisions about your Index Marketplace platform activity.
Marketplace Partner use cases
As a Marketplace Partner The owner of an Index Marketplace that curates their media solutions within the Index Marketplace and packages these offerings to bring incremental demand to publishers. For example, a Marketplace partner could be a media agency, a data provider, or retail media network., here are some scenarios where our reporting tools can help you:
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Monitoring: You can make sure that everything is operational and that you are tracking toward your goals.
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Optimizing: You can identify areas where you may have inefficiencies and use data to increase your performance.
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Alerting: You can identify when specific KPIs pass their SLAs or thresholds, and then notify key stakeholders.
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Troubleshooting: You can quickly drill into problems, identify root causes, and fix them.
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Revenue reporting and billing: You can track ad spend activity throughout the month with reporting.
Available fields
As a Marketplace Partner, you have access to a wide range of reporting fields that span the following types of data and performance metrics:
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Marketplaces data
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Deals data
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Brand data
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Transaction data
For more information about all the reporting fields available to you, see Data dictionary.
Reporting services
Index provides access to reporting data through the Index UI The Index UI at app.indexexchange.com that allows you to manage integration settings, such as inventory, campaign, and deal settings. and the Client Audit Logs (CAL Client Audit Logs (CAL) API. An API that allows Index customers to retrieve log files for impression and bid event data.) API.
Index UI
You can use the Index UI to create, schedule, and manage your own reports. Building reports in the Index UI is designed for users who want to easily create and manage their reports through a user friendly UI. For more information, see Reports in the Index UI.
Reporting APIs
The following table lists the reporting options and their features that are available through an API with Index.
| Reporting option | Access to data | Format of data | Customizable reports | Delivery scheduling |
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The Reporting API provides aggregated reporting data that can be delivered through email, Amazon S3 bucket, or pulled through the API. You can create your own customized reports and schedule their automated delivery. |
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Using the Client Audit Logs API The Client Audit Logs (CAL) API allows you to retrieve raw log files for impression and bid events through the API. It requires a more technical setup and maintenance on your end, but provides you with the freedom to build out your own reporting solution. This solution is best for buyers with engineering resources. |
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