Index Exchange (Index) has partnered with Peer39 to offer privacy-safe, contextually-powered, niche audience targeting that does not require cookies. Target your intended audience using one, or a combination of the offered segments below, when creating deals on our platform.
Note: Peer39 segments are not compatible with CTV Connected TV (CTV). A TV set that receives video content from the internet through a smart TV operating system, streaming device, or game console. inventory. If you are targeting CTV inventory, do not select a Peer39 segment.
Contextual categories
| Peer39 Category | Definition |
|---|---|
| Arts and Entertainment | Content on general culture and entertainment (performing arts, theater, poetry, TV and horoscopes). |
| Arts and Entertainment : Awards Shows | Content about popular awards shows, including the Academy Awards, Grammy Awards, Screen Actors Guild Awards, MTV Video Music Awards, BET Hip Hop Awards, Teen Choice Awards, BAFTA, film festivals (Cannes, Venice, Sundance) and more. |
| Arts and Entertainment : Books and Literature | Content includes reviews and recommendations on books, information on authors, poems, and types of literature. |
| Arts and Entertainment : Celebrities | Content about public entertainment personas, including celebrity gossip and style. |
| Arts and Entertainment : Celebrities : RoyalBaby | Any and all content surrounding the pregnancy of Kate Middleton, Prince William, and the birth of the royal baby. |
| Arts and Entertainment : Comics and Animation | Content about comic books and animation, including reviews of comics and animated TV shows, comic strips, writing/drawing tips, and how to publish a work. |
| Arts and Entertainment : DiningOut | Any content about going out for a meal, including trends, recommendations for restaurants, restaurant reviews, and where to find the best deals. |
| Arts and Entertainment : Gossip | Content that presents and promotes gossip, or shocking and sensationalistic news that is not fact-checked. |
| Arts and Entertainment : Movies and Videos | Content about movies in the theaters or DVD sales; includes reviews, releases, announcements, and related articles. |
| Arts and Entertainment : Music | Content includes new music, artists, industry news and events, award shows (Grammys), and song lyrics. |
| Arts and Entertainment : Online Graphics & Themes | Content that offers wallpaper, screen savers, avatars, layouts, or other graphics. |
| Arts and Entertainment : Satirical News | This category finds URLs that spoof legitimate news outlets in order to make a joke or a satirical statement. Satirical news stories make a point to self-identify as false, which distinguishes them from fake news. |
| Arts and Entertainment : Television | Content about television shows and the industry, including recaps and reviews, TV celebrities, and news about upcoming and existing television programming (e.g. pilots and cancellations). |
| Arts and Entertainment : VisualArts | Content about the various visual arts, including exhibits in museums, galleries, ballet shows, classical music concerts and opera. This content may be in the form of a review or release of an upcoming exhibit. |
| Automotive | Content that discusses any automotive-related issues. This top level category includes all sub levels and more--items may be specific to companies and organizations involved in the design, development, manufacture, marketing, and selling of vehicles. |
| Automotive : Buying and Selling | Advice about buying or selling cars, consumer reports, reviews, market trends in car sales. |
| Automotive : Insurance | Content about vehicle insurance, auto insurance, car insurance, or motor insurance purchased for cars, trucks, and other vehicle types. This also includes consumer related analysis, costs and trends. |
| Automotive : Maintenance | Advice on car maintenance, instructions, and how-to tips; all content is on varying makes and models. This category also includes preventive maintenance tips to avoid major damage or for safety reasons. |
| Automotive : Manufacturers | Content about any/all auto manufacturers. |
| Automotive : Manufacturers : Acura | Content about specific auto manufacturers. |
| Automotive : Manufacturers : Audi | |
| Automotive : Manufacturers : BMW | |
| Automotive : Manufacturers : Buick | |
| Automotive : Manufacturers : Cadillac | |
| Automotive : Manufacturers : Chrysler | |
| Automotive : Manufacturers : Dodge | |
| Automotive : Manufacturers : Ford | |
| Automotive : Manufacturers : GMC | |
| Automotive : Manufacturers : Honda | |
| Automotive : Manufacturers : Infiniti | |
| Automotive : Manufacturers : Jaguar | |
| Automotive : Manufacturers : Kia | |
| Automotive : Manufacturers : LandRover | |
| Automotive : Manufacturers : Lexus | |
| Automotive : Manufacturers : Lincoln | |
| Automotive : Manufacturers : Mazda | |
| Automotive : Manufacturers : Mercedes-Benz | |
| Automotive : Manufacturers : Mitsubishi | |
| Automotive : Manufacturers : Nissan | |
| Automotive : Manufacturers : Porsche | |
| Automotive : Manufacturers : Scion | |
| Automotive : Manufacturers : Smart | |
| Automotive : Manufacturers : Subaru | |
| Automotive : Manufacturers : Toyota | |
| Automotive : Manufacturers : Volkswagen | |
| Automotive : Manufacturers : Volvo | |
| Automotive : Vehicles | All content in this category can be attributed to a specific model type; all vehicle types are included. |
| Automotive : Vehicles: Electric | Content relating to electric cars (including trucks and motorcycles but not including bicycles, scooters, etc.) It covers fully electric, plug-in hybrid, solar and hydrogen vehicles, technological developments, vehicle batteries and charging, environmental and business aspects, sales and reviews. |
| Automotive : Vehicles : Hybrids | Content about different types of hybrid cars. This includes car reviews, buying guides, and information about the benefits of owning a green vehicle. |
| Automotive : Vehicles : Luxury Cars | Content about cars with extra interior features, performance improvements and higher price points. This category contains luxury brands and luxury models (even if it’s not a luxury brand). |
| Automotive : Vehicles : Minivans | Category includes reviews, specs, and features of minivans. Some popular models include the Honda Odyssey, Toyota Sienna, and the Dodge Caravan. |
| Automotive : Vehicles : Motorcycles | Content about motorcycles, motorcycle accessories, maintenance, brands, or related clothing. |
| Automotive : Vehicles : Passenger Cars | Content about various sizes of passenger cars including compact models that generally seat four to five passengers. Some examples include the Honda Civic, the Chevrolet Cruze, and the Hyundai Accent. |
| Automotive : Vehicles : Sports Cars | Content about hardtops or convertibles with up to five seats. Some popular models include Volkswagen GTI and the Volvo C70. |
| Automotive : Vehicles : SUVs | Includes varying content on several types of SUVs and EcoLine vans. Popular models include the Toyota RAV4, Honda CR-V, Ford Escape and BMW X3. |
| Automotive : Vehicles : Trucks | Content on pick-up and full-size truck brands and models or accessories like tires and parts. |
| Business | General content on business and economics. This content includes news, blogs, commentary on any business or manufacturing sector, media, advertising, trade, and etc. It also includes economic news and market coverage, reports on the labor market, and other economic indicators. |
| Business : Agriculture | All content about the agriculture industry. This includes content on farming equipment and conditions, land and farm animals (mainly horses, cows, chickens, and pigs), farm loans, crop cultivation, and agricultural economics. |
| Business : EconomicCrisis | Anything that has to do with current or past economic crises. This includes content about the stock market crashing, job losses, recession, inflation, market contraction, GDP slowed growth, as well as other economic indicators that are used in these discussions. |
| Business : Economics | Content about government policy related analysis, long term analysis, and academic discussions of economics. |
| Business : SmallBusiness | Content regarding small businesses and how to finance them. Includes information about franchises, start-ups, entrepreneurs, small business marketing, how to market your small business, website design, promotion, Dmax creative A digital ad made available in various creative types, defined by their size in pixels such as 300x250px. info, and small business software. |
| Careers | Content about employment, jobs seekers, the job market, career planning, career advice, hiring trends (i.e. how to perform well, how to advance/succeed at the workplace), trends in the workplace, and how to deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. with office life. Also includes grad school-related professional courses and information on working towards a career. |
| Education | Teaching and education content at all levels (preschool through college/university), education news, trends, public discussions, informational sites and financing education. |
| Education : College and University | Content surrounding specific colleges/universities and academics at this higher level including education trends, public discussions, financial aid, and campus information. |
| Environment | Content about energy, climate change, green living, pollution, and endangered species. Also included in this category is information about political discussions and policies related to the environment, including products and businesses. |
| Environment : Conservation | Content with information on environmental conservation and tips to conserve resources. Information on meet-up groups and organizations that focus on conservation is also included. |
| Environment : Energy | Content on environmentally-friendly energy consumption and green alternatives (ex. fossil fuels and hybrid cars). |
| Environment : GlobalWarming | Content on global warming and climate change along with ways to reduce environmental impact. |
| Environment : GreenLiving | Content on tips for green living, green lifestyles, and green Earth-friendly products. |
| Finance | Content about an individual's or a family's monetary decisions. It addresses the ways in which individuals or families obtain, budget, save, and spend monetary resources over time, taking into account various financial risks and future life events. |
| Finance : Credit and Loans | Any content about applying for a credit card, comparing credit cards, managing your payments, and advice on paying down your credit card debt. This category also contains any content about taking out a loan, trends in loan markets, or interest rates. |
| Finance : Credit and Loans : Automotive | Anything that is specific about loans for a certain purpose: Automotive. |
| Finance : Credit and Loans : Education | Anything that is specific about loans for a certain purpose: Education. |
| Finance : Credit and Loans : Home | Anything that is specific about loans for a certain purpose: Home Loans/Mortgage. |
| Finance : Crypto Currency | Content relating to crypto currency including crypto trading, mining, rates and wallets. Also contains content about related services, news, guides and discussions . |
| Finance : Insurance | Content about insurance: home, life, assets, auto, health and more. Including advice on getting insurance, comparing insurance companies and rates. |
| Finance : Insurance : Health Insurance | Content that has to do with health insurance, healthcare plans, relevant terminology and brands. |
| Finance : Insurance : Life Insurance | Content about life insurance, relevant terminology and brands. |
| Finance : Investing | Sub level category includes all third-level categories below and general information on investing. |
| Finance : Investing : ETFs | ETFs (Exchange Traded Funds) are investment funds that are traded via stock exchanges and are open for anyone to buy. This category is about content that provides evaluations of these funds, advice on how to buy, education on what they are, and research on which ones perform well. |
| Finance : Investing : Forex | Foreign Exchange is trading done in foreign currency. Investors are betting on the strength or weakness of a currency. For example the Euro, US Dollar, or the Japanese Yen. This category focuses on advice and information for the personal investor who is looking to diversify their portfolio into foreign markets and manage their investments. |
| Finance : Investing : RetirementPlanning | Content about managing savings for retirement, investing for retirement, i.e. savings vehicles that are specific to retirement such as 401Ks or pensions. |
| Finance : Investing : Stocks | This category contains content about investing in stocks, which is mostly targeted to the personal investor but generally, any news-related item on publicly traded companies is also relevant. Also included in this category are topics such as tips for a personal investor, what % of assets should be in stocks, and how to manage a portfolio. |
| Finance : Taxes | Content about personal taxes including filing your taxes, advice on tax planning, and various state tax laws that affect individuals. Sales tax and other consumer related tax topics are also covered in this category. |
| Food and Beverage | Top level category includes all of the below in Food & Beverage sub-level categories, as well as general Food & Beverage content such as reviews, food experiences, and food history. |
| Food and Beverage : AlcoholicDrinks | This category covers content on alcoholic drink recipes, wine tasting, beers and breweries, new alcoholic drinks on the market and news as it relates to these topics--also inclusive of hangover remedies. Note: This may include content on DUIs, so we recommend also targeting our Safe From Negative News segment. |
| Food and Beverage : Baking | Content about baking, cakes, bread, desserts, baking recipes, baking advice/how-to, and proper baking equipment to purchase. |
| Food and Beverage : Cooking | Content about cooking, cooking equipment, cooking recipes, and cooking advice/how-to tips. |
| Food and Beverage : GlutenFree | Content on gluten-free foods, diets, cookbooks, recipes or accessories related to a gluten-free lifestyle. |
| Food and Beverage : HealthyEating | Content about healthy eating, advice and discussions about eating healthy, articles by experts, recipes, and more. |
| Food and Beverage : Paleo | Content on Paleo foods, diets, cookbooks, recipes or accessories related to the Paleo lifestyle. |
| Food and Beverage : Recipes | Content about recipes for cooking and baking all types of dishes and foods across cultures. |
| Food and Beverage : Vegetarian | Anything that has to do with being vegetarian, cooking vegetarian food, info about meat alternatives, and nutrition for vegetarians. This category also covers veganism. |
| Health | General content about health and well-being. For example: the health of a certain population, people being more aware of their health, ways to prevent sickness, and ways to improve your health. |
| Health : Alternative Medicine | Content about treatment options outside of conventional medicine. This category also includes content about herbal/natural remedies and supplements, holistic health, the mind body connection, and traditional Eastern medical practices. |
| Health : Cannabis | Content about cannabis for business or consumers. |
| Health : Cannabis : B2B | Content about the production of cannabis, cannabis facilities, and business related news about cannabis. |
| Health : Cannabis : B2C | Content about recreational and medicinal usage of cannabis. This category may also include information about the equipment needed for DIY growing, lighting, fertilizers, planting equipment and more. |
| Health : Conditions and Diseases | Content that gives information about treatment options and symptoms of conditions, diseases, and illnesses. |
| Health : Conditions and Diseases : Allergies | Content about allergies, ranging from food to environmental. Includes content about coping with symptoms and treatment advice. |
| Health : Conditions and Diseases : Cancer | Content about cancer, including survivor stories, treatment options, and support groups. |
| Health : Conditions and Diseases : Coronavirus | Category covers content about Coronavirus. |
| Health : Conditions and Diseases : Heart Disease | Content about heart disease, including heart attacks, preventative care, and symptoms to watch out for. |
| Health : Dental | Content about dental and oral health matters involving the mouth, teeth, or jaw. Also includes information about dentists/orthodontists and preventing dental health problems (ex-keeping your gums healthy, how to clean your teeth, and how to avoid cavities). |
| Health : Diet and Fitness | Content about exercising, losing weight, and eating right to be in shape. Also includes stories of people who have gotten into good shape and tips and advice on how to take care of your body and maintain weight loss. |
| Health : Men | Content about specific male health-related issues, diseases, and Illnesses related to men only (i.e. prostate cancer). This category also includes studies or reports about conditions in men only and personal survival anecdotes. |
| Health : Mental | This category also includes anything having to do with diseases/conditions that are based in the mind and not in the physical body: psychological or psychiatric conditions (including depression, anxiety, stress, schizophrenia, and suicide), as well as information about medicine and therapy. Also included in this category is content about an individual's mental status when it is attributed to a disease, such as in OCD. |
| Health : Optical | Content about the eyes, vision, diseases, and treatment options such as wearing glasses or contact lenses, eye sensitivity, eye surgery, and blindness. This includes ophthalmology studies about vision and therapies to improve it. |
| Health : SexualHealth | Content about men's and women's sexual health, sexual conditions, STDs, and related treatment options. |
| Health : Smoking | Content about smoking tobacco or non-tobacco products and nicotine. |
| Health : Smoking : Vape | Content about vaping, vaping devices (electronic cigarette or similar device) and vaping related news, discussions or trends. |
| Health : Treatment | Content regarding medical treatment options for illnesses, information about prescriptions and over-the-counter drug options, as well as, homeopathic remedies. |
| Health : Women | Women-specific health content and issues--all medical things that deal with women, such as articles about yeast infections, female reproduction, breast cancer, fertility issues , gynecological visits, healthy nutrition for women, and general women's health issues. |
| Home and Garden | This category contains information about maintaining, designing, decorating, home and garden, interior design, home repair and improvement, gardening, furniture, and architecture. |
| Home and Garden : Cleaning and Laundry | Content relating to household cleaning and laundry including products, how-to tips, and tricks. |
| Home and Garden : Decorating | Content relating to decorating including home design, home organization, tips and tricks, furniture and home goods, and seasonal décor. |
| Home and Garden : Do It Yourself | Content about building, modifying, or repairing home items inside or outside without the aid of experts or professionals. Includes DIY home improvement and decoration, etc. |
| Home and Garden : Home Theater | Content about home theater systems and devices, such as TVs, speakers, DVD/Blu-ray players, projectors, home cinema, universal remotes, and more. |
| Home and Garden : Lawn and Garden | Content relating to lawn and garden care and maintenance including products, tips, garden tools/equipment, landscaping, and landscape design. |
| Home and Garden : Remodeling & Construction | Content relating to home remodeling, construction, and improvement, including room extensions and makeovers, home inspiration, custom fixtures, window replacement, door installation, roof repair, home renovation services, renovation loans, construction blueprints, and more. |
| News | Top level category includes general and current events on any topic that isn't covered in a sub-level category. |
| News : Africa and MiddleEast | Regional news, current events that are specific to Africa and the Middle East. |
| News : AsiaPacific | Regional news, current events that are specific to the Asian Pacific region. |
| News : Australia and NewZealand | Regional news, current events that are specific to Australia and New Zealand. |
| News : Breaking News | News published in the last 48 hours. |
| News : Commuting | News about commuting including traffic information, rail and road news and information, maps, commuting issues and up-to-date accidents. |
| News : Europe | Regional news, current events that are specific to Europe. |
| News : Government | Government related news including laws, bills, election, political candidates, and legal articles. |
| News : HealthCare | News content related to the political aspects of health care, including content on health care policies, health care law reformation, health insurance coverage, and etc. |
| News : LatinAmerica | Regional news, current events that are specific to Latin America. |
| News : Local | Local news, current events that are specific to a localized area. |
| News : Opinion | This category includes news pages in which opinions are expressed. its purpose is to enable a distinction between factual news reports and pages contains personal position or opinion. Assuming that news opinion pages may be more controversial, this distinction will allow advertisers to avoid opinion news pages (without avoiding factual news pages). |
| News : Transportation | News about general transportation, trains, buses, cars, planes or even boats, including safety-related content like accidents. Also include content about traffic and commuting. |
| News : US and Canada | Regional news, current events that are specific to US and Canada. |
| News : Weather | Weather related content covering upcoming storms or natural disasters. |
| Parenting and Kids | General content that provides advice to parents on how to manage their household and family activities. |
| Parenting and Kids : Babies | General articles and advice about what to do with babies such as activities, health related content, and developmental information. |
| Parenting and Kids : Pregnancy | General articles and advice about the different stages of pregnancy such as risks, health issues, development, and prenatal care. |
| Pets | This category includes content that discusses having any animal as a pet, such as a dog, cat, or hamster. Also included in this category is advice on taking care of the animal, best practices for maintaining a healthy happy pet, information about retail stores, and where to buy proper equipment and supplies. |
| Pets : Cats | Content about cats as pets, including adoption stories, tips and information on cat care, cute cat pictures and videos, and stories of relationships between cats and their owners. |
| Pets : Dogs | Content about dogs as pets, including adoption stories, breed information, medical advice (e.g. proper nutrition), tips on training, and stories of relationships between dogs and their owners. |
| Politics | Current events regarding government activities, party activities, and elections past and current. |
| Politics : Abortion | Content that addresses political, legal, and societal aspects of abortion, including discussions on reproductive rights, legislative developments, and social perspectives. Also includes content about abortion access, legislation, Supreme Court rulings, pro-life and pro-choice movements, and related political events. |
| Politics : Age | Content related to the intersection of age and politics, covering a wide range of topics related to different age groups, generations, and their impact on political dynamics. This includes discussions on demographic shifts, age-related policy issues, generational divides, and political participation across various age brackets. |
| Politics : Climate | Content related to economic issues, specifically focusing on inflation and its impact on the economy. This includes discussions on current or past economic crises, inflation rates, government policies, and related financial topics. |
| Politics : Crime and Guns | Content related to gun safety, legislation, crime rates, judicial reform, and debates on policies surrounding firearms. Also includes legislative measures and law enforcement to constitutional rights and responsible gun ownership. |
| Politics : Education | Content related to the political aspects of education, covering a wide range of topics such as education policies, funding, reform, and advocacy. |
| Politics : Immigration | Content related to political aspects of immigration which includes immigration policies, legislation, and related events. This includes topical coverage on the ongoing migrant/border crisis. |
| Politics : Inflation Economy | Content related to economic issues, specifically focusing on inflation and its impact on the economy. This includes discussions on current or past economic crises, inflation rates, government policies, and related financial topics. |
| Politics : LGBTQ | Content related to the political aspects of LGBTQ issues. Also covers a diverse range of topics such as LGBTQ equality, political activism, representation, hate crimes legislation, and diverse gender identities. |
| Politics : Wars US & Foreign | Content related to political aspects of wars, both involving the United States and foreign conflicts. This category encompasses news and information about military conflicts, strategies, actions, and their impact on various regions. |
| RealEstate | Content about buying, selling, leasing, and renting property A point of presence such as a website, social media account, or blog on the web that is an asset of an entity such as an individual or corporation and used for the purpose of representing a brand, person or other identity.: residential, commercial or office space. It also covers general trends in the housing market, pricing, and how-to guides for brokers, buyers, or renters. |
| RealEstate : Commercial | Commercial real estate is anything that is not homes (office and retail space). This category covers content that offer real estate for sale or rental and any news on this topic. |
| RealEstate : Rental | Content about the rental of any type of real estate, trends in different geographic areas, etc. |
| RealEstate : Residential | Content related to the purchase or lease of homes--single family, two-family, or apartments. |
| RealEstate : Sales | This category covers anything that has to do with selling a property for commercial or residential use. It can get into mortgages and financing, market trends and sites of real estate brokers that are actually offering out properties. |
| Recreation and Games | Includes a wide variety of content about games (from board games to video games), theme parks, toys, hobbies, outdoor recreation, and recreation in general. |
| Recreation and Games : Board and Card Games | Content about board games and card games, including standard 52-card deck games, and trading card games. |
| Recreation and Games : Gambling | Online gambling, betting casinos, and lottery sites and content. This category will include news on these subjects. |
| Recreation and Games : Hobbies and Interests | Online information regarding hobbies and interests such as collecting, crafting, restoration and DIY projects. |
| Recreation and Games : Hobbies and Interests : Genealogy | This category covers all content about genealogy, lineage, and ancestry, which includes content on family trees, family history and documents, genealogical research and analysis (i.e. genealogical DNA tests, genealogy software), information on ancestors/descendants, and more. |
| Recreation and Games : Online Games | Online gaming sites. For example, flash games or emoticons. This category covers web pages that are a game; it doesn’t cover content about games. |
| Recreation and Games : Sweepstakes | Sites or pages with content about contests where a prize or prizes may be awarded to a winner or winners. This is not considered gambling because participation is free of charge. |
| Recreation and Games : Toys | This category is about all content around toys and dolls, including toy news and information, reviews, history, shopping guides, wish lists, and more. |
| Reference | Contains page-level search and info content such as google.com, ask.com, Wikipedia, AOL, Yahoo, MSN, dictionary.com, about.com, etc. |
| Reference : Maps | Content that offers maps and directions. |
| Relationships | Content surrounding relationships, family, friends, dating, weddings, marriage, communities, social activities and celebrations. |
| Relationships : Singles and Dating | Relationships and dating content, online dating, singles, meet-up, relationship and love advice. |
| Relationships : Weddings | Content about wedding planning, catering, flower arrangements, invitations, dresses, suits, chapels, event spaces, gift registries, gifts, and wedding traditions in different cultures. |
| Sciences | Content surrounding the many social science and science categories. |
| Sciences : Astronomy | All content related to astronomy, including content on the sun and other stars, planets, galaxies, and the universe, and the composition, workings, and evolution of such objects. |
| Sciences : Biology | All content related to biology, including content on genetics, cells, organisms, anatomy, physiology, evolution, ecosystems, and etc. |
| Sciences : Botany | All content related to botany, including content on plant biochemistry, plant ecology, plant genetics, plant physiology, plant anatomy, and etc. |
| Sciences : Earth Science | All content related to earth science and its various branches such as geology and environmental science. |
| Sciences : Engineering | All content related to engineering, including tips on various forms of hardware. |
| Sciences : Mathematics | All content related to mathematics, including related reference materials and textbooks, math-related news, and online calculator tools. |
| Seasonal | Represents content that was identified as any of the granular Seasonal categories below. Category is not meaningful as a standalone Video ads that are played without streaming video content. This can be in placements like slideshows, native feeds, in-content or sticky/floating.. |
| Seasonal : 3 Kings | This category contains all content surrounding the Three Kings holiday which is celebrated on January 6th. Content includes religious content, decorating and celebrating, eating, holiday meals, and holiday rituals. |
| Seasonal : Australia Day | This category contains content about Australia Day. This includes holiday celebrations, holiday-related awards and ceremonies (ex. the indigenous smoking ceremony, aka Woggan-ma-gule), holiday food, as well as the history, rituals and traditions. |
| Seasonal : Back to School | This category is pretty inclusive of anything school-related. Parenting, bullying, education, shopping for school supplies, clothes, cell phones, texting, immunizations, health, lunch boxes, nutrition, educational entertainment, high school sports, scholarships, standardized tests, school funding, education politics, teachers, books, and youths/juveniles. |
| Seasonal : Beer Festivals | This category covers content on beer festivals and events, including Oktoberfest, The Great British Beer Festival, The Great American Beer Festival, The Belgian Beer Weekend, Pilsner Fest, and more. This includes content on tickets, grounds, participating breweries, and etc. |
| Seasonal : BlackFriday_CyberMonday | Content that is related to Black Friday and Cyber Monday. This includes promotional sales, events, and deals related to the shopping days following Thanksgiving. |
| Seasonal : Carnival_Mardi Gras | This category contains all content surrounding the Carnival/Mardi Gras season, which is usually celebrated before Lent in February. Content includes celebrations, parades, holiday food, decorations, costumes, traditions, and rituals. |
| Seasonal : Christmas | This category has content surrounding the Christmas holiday season including religious ceremonies, Christmas shopping, holiday recipes, traditions, decorating and entertaining tips. |
| Seasonal : Easter | This category contains content about the Easter holiday. This includes Easter décor (ex. decorating Easter eggs), holiday-related travel, holiday food, as well as rituals and traditions. This also includes information about the religious aspects of the holiday. |
| Seasonal : Fathers Day | Content that is related to Father’s Day and celebrating the holiday. Including gifts for fathers, men's grooming and shaving products, golf related gift items, gadgets and gear, shopping, greeting cards, kids crafts, dining out, recipes for the holiday and general news related to the event. |
| Seasonal : French Open | Content related to the French Open, also known as Roland Garros, including the various matches, competing tennis players, the grounds, tickets, etc. |
| Seasonal : Golden Week | This category contains all content surrounding Golden Week, which is celebrated in the first week of May in Japan, and biannually in China during Spring Festival in January or February and around National Day in the first week of October. Content includes practices, holiday rituals, celebrations, events, promotions, travel deals, and more. |
| Seasonal : Grand National | Content related to the Grand National horse race held yearly in Aintree. This includes news coverage and analysis of the race, the horses and horse riders, before and after the event. |
| Seasonal : Halloween | Content about costumes, dressing up for the holiday, house decorations for the holiday, trick or treating, candy for the holiday, and the more traditional aspects of it, history, etc. |
| Seasonal : Holiday Cooking | Content that includes tips, tricks and recipes regarding holiday dishes and foods. This category covers all major holidays. |
| Seasonal : Holiday Shopping | Content about holiday shopping, including holiday sales/deals (e.g. Memorial Day discounts) as well as holiday-specific gift giving. This category covers all major holidays. |
| Seasonal : Holiday Toys | Content about holiday-themed toys and toys as gifts. This category covers all major holidays. |
| Seasonal : Holiday Travel | Content about holiday travel, including holiday vacation packages and traveling back home for the holidays. This category covers all major holidays. |
| Seasonal : Independence Day | This category contains all content surrounding Independence Day in the US. Content includes decorations, celebrations, recipes, holiday rituals, history, and more. |
| Seasonal : Jewish Holidays | This category contains all content surrounding major Jewish holidays. Holidays include Rosh Hashanah, Yom Kippur, Sukkot, Chanukah, Purim, Pesach (Passover), Shavuot, and etc. Content includes religious content, decorating and celebrating, holiday meals, and holiday rituals. |
| Seasonal : March Madness | Content related to the NCAA Division I Men's and Women's Basketball Championships, including content on seeding, brackets, predictions, scores, schedules, and etc. |
| Seasonal : Melbourne Cup | Content related to the Melbourne Cup, the horse race held annually in Australia. This includes coverage on the horses, jockeys, and results of the race. Also includes gambling odds and celebrations/parties related to the Melbourne Cup. |
| Seasonal : Mother's Day | Content that is related to Mother’s Day and celebrating the holiday. Including gifts for mom, shopping, flowers, greeting cards, kids crafts, jewelry, dining out, recipes for the holiday and general news related to the event. Category can also include content on mothers, appreciating your mother, etc. |
| Seasonal : New Years | Content related to New Year's. Day including, New Year's parties, planning, resolutions, and all about celebrating the event. |
| Seasonal : Rugby World Cup | Content related to the Rugby World Cup, including the competing teams, qualifications, the final tournament, event hosts, and etc. |
| Seasonal : Sailing Events | Content that is related to sailing events. Including the America's Cup, Louis Vuitton Cup, Volvo Ocean Race, and various other events, as well as watching and participating in them. |
| Seasonal : Super Bowl | Related content includes football players andteams, food/recipes for entertaining/parties, alcohol, business/advertising for expensive timeslots/special campaigns, and TV buying which peaks. |
| Seasonal : Thanksgiving | General themes of Thanksgiving holiday; travel, travel deals, family travel, football/sports, weather reports, and recipes (turkey, cranberry, pumpkin related, vegetarian).This also contains American history, Christmas shopping, Black Friday and Cyber Monday. |
| Seasonal : Tour de France | Content related to the Tour de France, including content on competitors, the route, classifications, stages, history, etc. |
| Seasonal : UEFA European Championship | Content about the UEFA European Championship. This will include commentary on specific games, news on individual players and teams, and general UEFA related news (e.g. where the next championship is being held). This covers both men’s and women’s championships but does not cover other UEFA tournaments. |
| Seasonal : Valentine's Day | Content surrounding relationships, how to get a date, how to get the spark back in a marriage, romantic travel, restaurants, romantic movies/books, dining out, restaurant reviews, wine, chocolate, diamonds, gift-giving, and shopping. |
| Seasonal : Wimbledon | Content related to the Wimbledon Championships, including the main events, competing tennis players, the grounds, tickets, etc. |
| Seasonal : Winter Olympics | Content related to the Winter Olympics. This category includes information about Winter Olympics athletes, sporting events, schedules, equipment, mascots, medals and venues. |
| Seasonal : World Cup | Content related to the FIFA World Cup, including the competing teams, qualifications, the final tournament, event hosts, etc. |
| Shopping | Content about general shopping information or retail trends. |
| Shopping : Coupons | Sites that offer users coupons in any category or content that discusses consumer trends in using coupons. |
| Society | General content on Society and Society groups, cultural events, holidays and celebrations, religion, law, and ethics. |
| Society : Holidays and Celebrations | Content that discusses holidays from any religion and celebrations, tips for entertaining for holidays, recipes, holiday greeting cards, and holiday gifts. |
| Society : Law and Ethics | Law and ethics related content such as legal services, lawyers, lawsuits, trials and ethical issues. |
| Society : Religion and Spirituality | Content on religion, religious opinions, religious texts, and dating sites geared toward religion. It also contains pages on spiritual guidance and online spiritual communities. |
| Sports | General content about tournaments, events, athletes, players, professionals in sports, equipment and general sporting goods that cannot be classified in any of the categories below. |
| Sports : Baseball | This category covers all content about baseball, which includes content on baseball games, athletes, teams, tournaments, equipment, leagues, and strategies. |
| Sports : Basketball | This category covers all content about basketball, which includes content on basketball games, athletes, teams, tournaments, equipment, leagues, and moves. |
| Sports : Boxing | This category covers all content about boxing, which includes content on boxing matches, athletes, tournaments, equipment, styles, and techniques. |
| Sports : Cricket | This category covers all content about cricket, which includes content on cricket games, athletes, teams, tournaments, equipment, and rules. |
| Sports : Cycling | This category covers all content about cycling, which includes content on cycling races, biking tips, bicycle upkeep, and related accessories. |
| Sports : Football | This category covers all content about football, which includes content on football games, athletes, teams, tournaments, equipment, leagues, and positions. |
| Sports : Golf | This category covers all content about golf, which includes content on golf tours, golfers, equipment, scoring, and courses. |
| Sports : Hockey | This category covers all content about ice hockey, which includes content on hockey games, athletes, teams, tournaments, equipment, leagues, and tactics. |
| Sports : HorseRacing | This category covers all content about horse racing, which includes content on races, jockeys, trainers, training programs, race horses, and pedigree. |
| Sports : Martial Arts | This category covers all content about the different forms of martial arts, which includes content on karate, MMA, Muay Thai, and Brazilian jiu jitsu, among others. |
| Sports : Motorsports | This category covers all content about motorsports, which includes content on car, motorcycle, air, kart, boat, snowmobile, and other auto racing.It also covers content on racers, races, qualifiers, racing vehicles, and etc. |
| Sports : Olympics | Content related to the Olympics. This category includes information about Olympics athletes, sporting events, schedules, equipment, mascots, medals, and venues. |
| Sports : OutdoorRecreation | General content on outdoor recreation and activities such as camping, hiking, climbing, fishing and hunting. |
| Sports : OutdoorRecreation : Fishing | This category covers all content about fishing, which includes content on angling, big-game fishing, fishing gear and boats, catches, tips, and more. |
| Sports : Rugby | This category covers all content about rugby, which includes content on rugby games, athletes, teams, equipment, leagues/unions, positions, rules, and competitions. |
| Sports : Running | This category covers all content about running and jogging, which includes content on running/jogging events (i.e. marathons, races), health benefits, running/jogging shoes and gear, techniques, and athletes. |
| Sports : Soccer | This category covers all content about soccer, which includes content on soccer games, players, teams, tournaments, equipment, leagues, rules, and moves. |
| Sports : Surfing | This category covers all content about surfing, which includes content on surfing competitions, surfers, surf culture, surf waves, equipment, maneuvers, and surfing locations. |
| Sports : Swimming and Diving | This category covers all content about swimming and diving, which includes content on pools, competitive swimmers and divers, and swimming gear/equipment. |
| Sports : Tennis | This category covers all content about tennis, which includes content on tennis matches, players, tournaments, equipment, shots, and match play. |
| Sports : WinterSports | General content about tournaments, events, athletes, players, professionals in winter sports, equipment and general sporting goods that cannot be classified in any of the categories below. |
| Sports : WinterSports : Skiing | This category covers all content about skiing, which includes content on skiing competitions, skiers, equipment, types, ski resorts, and more. |
| Sports : Wrestling | This category covers all content about wrestling, which includes content on matches, wrestlers, tournaments, events, techniques, rankings, and more. |
| Style and Fashion | Content that is about trends that relate to clothes, accessories, and beauty. This may also include content about celebrity styles and trends. |
| Style and Fashion : Beauty | Content about beauty and beauty products, such as make-up, hair products, lotions, beauty tips and tutorials, product reviews, and more. |
| Style and Fashion : BodyArt | Content about body art such as tattoos, body painting, and piercings. Best known parlors, as well as, local shops in your proximity. |
| Style and Fashion : Clothing and Accessories | Content about clothing and accessories such as hand bags, scarfs, and jewelry including information on where to purchase. |
| Style and Fashion : Cosmetics | Content about make-up and cosmetic products, how to apply it, and product reviews. |
| Style and Fashion : HairCare | Content about how to treat your hair, advice on maintaining healthy hair , and tips on identifying damagedhair. Includes product reviews/information on shampoo, conditioner, oils and all other hair products. |
| Style and Fashion : SkinCare | Content about creams, ointments, and lotions. Also includes tips on how to apply, what to do, and best skin treatments. |
| Technology | Content that includes several different technology sub-categories, as well as, general content about technology and technology products. This category contains all sub-level categories below, as well as, some additional information on new technology, products, or inventions. |
| Technology : Android | Content that discusses Android products, such as Samsung, LG, and HTC smartphones and Android/Google apps, as well as, product reviews, product announcements, and related industry news on Android technology. |
| Technology : Apple | Content that discusses Apple products such as Macs, iPods, iPads, iPhones as well as product reviews, product announcements, and related industry news on Apple. |
| Technology : Apple : iPhone | Content relating to iPhones including technology, business news, sales of phones and accessories, iPhone apps, tips, issues, and guides. |
| Technology : Cameras & Camcorders | Content about cameras and camcorders, including reviews, lenses and accessories, techniques and tutorials, and relevant applications and software. |
| Technology : Cloud Computing | Content about cloud computing, including file sharing services (i.e. Dropbox, Skydrive) and any other cloud service for business or private use (cloud servers, photos/videos/contacts storage, etc.). |
| Technology : Computers | Content about computers, computer accessories, computer advice, and computer related discussion boards. |
| Technology : Computers : Hardware | Content about computer hardware, advice on what hardware is needed, and related articles. |
| Technology : Computers : Software | Content about computer programs, applications, or programming related issues such as programming languages. |
| Technology : Enterprise Computing | All content that is related to enterprise computing, including products such as databases, networking products, servers, and IT infrastructure. This category also includes content on software that is enterprise-focused (i.e. Microsoft Outlook, file-sharing software, etc.). |
| Technology : GreenTech | Content about environmental, green, or clean technology, which aims to conserve the environment and reduce environmental impact. This includes content on renewable energy, wind turbines, solar power devices, green transportation, electric vehicles, hydrogen fuel cells, and sustainable and green design. |
| Technology : Home Entertainment : Media Streaming Devices | Content relating to media streaming devices including sticks, boxes, smart TVs and other devices with streaming or casting capabilities. Covers the sale of such devices, business and tech news, product reviews and product comparisons. |
| Technology : Home Entertainment : Media Streaming Services | Content relating to media streaming services including streaming sites, related business and entertainment news, reviews and service comparisons. |
| Technology : HomeEntertainment | All content about TV's, home theaters, audio equipment such as receivers or CD players, speaker systems, headphones, flat screens, or other accessories for home entertainment. |
| Technology : Internet of Things | Content related to the concept of IoT and its different applications (in industry, government, business, transportation, homes, etc.). |
| Technology : Internet of Things : Connected Cars | Content relating to connected cars including vehicle-to-vehicle, vehicle-to-infrastructure, vehicle-to-pedestrian, and vehicle-to-network communications, as well as in-car smartphone-infotainment system integration. The category covers technology and business news, product sales, and reviews. |
| Technology : Internet of Things : Smart Cities | Content related to the concept of Smart Cities and the use of IoT to collect data and to monitor, manage and optimize operations in urban spaces. Included are smart and connected technologies applied to different city resources and services, such as traffic and transportation, water and electricity, waste management, health, education, and security. |
| Technology : Internet of Things : Smart Home | Content relating to smart homes and home automation such as technology and business news, product sales, reviews and comparisons. Included are networked products, such as, lighting and climate control, electric appliances, security, media and entertainment, etc. |
| Technology : Internet of Things : Wearable Technology | Content relating to smart electronic devices that can be incorporated into clothing or worn on the body as implants or accessories, such as, smartwatches, activity trackers, smart headphones, smart clothes, smart jewels and more. |
| Technology : Mobile | All content surrounds mobile phones, PDAs, Bluetooth, and car accessories. |
| Technology : VideoGames | All content about games and systems, for TV, computers and handheld devices. |
| Technology : Web and Graphic Design | Content about webpage design and graphic designing. This includes web development, creative design, logo design, animation and illustration, typography, etc. |
| Technology: Tablets | Content relating to tablets including technology, business news, sales of tablets and accessories, related apps, tips, issues, and guides. |
| Travel | Content about traveling and tourism for leisure or business purposes. Travel trends, destinations, travelers personal experience, popular vacation reviews, recommendations on where to travel and information on travel destinations, such as, economic status and local growth. Also includes information on ways to travel such as cruise, car, plane, or train information. |
| Travel : Air | Content that is specifically about traveling places by air, about airlines and their businesses and consumer reviews of specific airlines. |
| Travel : Car Rental | Content about renting cars, car rental companies, market trends, consumer reviews, etc. |
| Travel : Cruise | Content about traveling by cruise, information on specific cruise lines, and customer reviews. |
| Travel : Destinations | Content about traveling to a certain destination, Parent category includes all specific destinations below, including flights, hotels, car rentals, package deals, promotions, reviews, personal stories, etc. |
| Travel : Destinations : Dubai | Content related to traveling to Dubai. |
| Travel : Destinations : Europe | Content related to traveling to Europe and include content about all European travel destinations. |
| Travel : Destinations : Europe : Croatia | Content related to traveling to Croatia. |
| Travel : Destinations : Europe : France | Content related to traveling to France. |
| Travel : Destinations : Europe : Germany | Content related to traveling to Germany. |
| Travel : Destinations : Europe : Greece | Content related to traveling to Greece. |
| Travel : Destinations : Europe : Italy | Content related to traveling to Italy. |
| Travel : Destinations : Europe : Poland | Content related to traveling to Poland. |
| Travel : Destinations : Europe : Portugal | Content related to traveling to Portugal. |
| Travel : Destinations : Florida | Content that is related to traveling to Florida as a destination. Including Florida beaches, resorts, kids travel, theme parks, Disney World, Epcot Center, and more. |
| Travel : Destinations : Hawaii | Content that has to do with travel to Hawaii, including culture, volcano, nature hikes, surfing in the region, resorts, family destinations. etc. |
| Travel : Destinations : Japan | Content related to traveling to Japan. |
| Travel : Destinations : Las Vegas | Content related to traveling to Las Vegas. |
| Travel : Destinations : New York | Content related to traveling to New York, including content on hotels, attractions, travel tips, restaurants, cultural events, history, and more. |
| Travel : Destinations : South Africa | Content related to traveling to South Africa. |
| Travel : Destinations : Southern California | Content related to traveling to Southern California, which is typically defined as South of San Luis Obispo. Including LA, San Diego, Santa Barbara wine country and more. |
| Travel : Hotels and Accommodation | Content about hotels or any accommodation for travel for both business and travel. This includes hotel search and reservation portals, reviews, and recommendations. |
| Travel : Theme | Travel content around adventure, beach, or winter trips. |
| Travel : Theme : Adventure | Content about adventurous travel such as camping, kayaking, canoeing, diving, hiking, skydiving, mountain climbing, rock climbing, bungee, or mountain biking. |
| Travel : Theme : Beach | This category focuses on travel to beach destinations and includes vacations with beach related activities such as - diving, windsurfing, surfing, or snorkeling. |
| Travel : Theme : Family Travel | Content about traveling with kids, destinations for families, things to do with kids on vacations. It would contain accommodations, activities and tips for family travel as well as amusement parks and kid-friendly places to visit. |
| Travel : Theme : Winter | Content that discusses destinations for snow related vacations and activities such as ski, snowboard, and snowshoeing for families or singles. |
| Travel : Theme Parks | This category contains content and information about theme parks or adventure parks including things like roller coasters, aquariums, water parks, safari adventure parks, zoos, and locations such as Universal Studios. |
Interest categories
| Interest Category | Definition |
|---|---|
| Interest | Represents content that was identified as any of the granular interest categories below. Category is not meaningful as a standalone. |
| Interest : Business Professionals | This category reaches all individuals involved in business, from employees to employers -- topics covered here include how to run a business and how to treat your employees fairly. Also covers info on trends in the market and how to best invest in a rapidly changing environment. |
| Interest : Car Owners | This category reaches car owners by covering common car troubleshooting issues, tips/hacks (e.g. ways to increase gas mileage, decor tips), and situations that often happen to car owners (e.g. speeding tickets, car towing, switching car insurance). It also covers related topics such as automotive news (including safety recalls and new car technologies/accessories) and car blogs. |
| Interest : Foodies | This category reaches food enthusiasts by focusing on content about the best new restaurants, cooking techniques, recipe writing, food presentation, food crawls/tours, food/wine festivals, and more. This category also covers food magazines, foodie community sites, food blogs, etc. |
| Interest : Gift Givers | This category reaches people who intend to buy gifts by capturing content that is related to gift buying, gift giving, and guides. This category is not holiday-specific, and covers general gift-giving and receiving for all occasions, including birthdays, anniversaries, graduations, holidays, and more. |
| Interest : Health Conscious | This category focuses on health conscious individuals and includes content about trending fitness topics, new, healthy recipes that will burn fat, as well as how to dress to look your best. In addition, health plans and insurance are also covered. |
| Interest : High-End Luxury Spenders | This category reaches luxury consumersby focusing on elite events such as golf/sailing /tennis -- Also covers topics on how to invest wisely and how to protect your assets. Additional content include luxury vehicles and exotic trips to tropical islands and remote skidestination |
| Interest : Home Owners | This category focuses around home owners -- topics include home maintenancefrom how to repair broken items to how to keep your garden green. Topics also include decorating and design for everyday living to even holiday décor. Real estate market advice and trends are also discussed for the people that are looking to buy or sell |
| Interest : IT Professionals | This category reaches IT professionals by focusing on content pertaining to their work and decision-making, such as research into enterprise technology and electronics such as business laptops, software, and cloud computing, information on IT careers and vendors, IT troubleshooting and resources, day-to-day processes such as data center and server monitoring, and more. |
| Interest : Job Seekers | This category reaches those who are looking for their next job opportunity by including content on all aspects of the search, such as job listings, interview tips, career and resume resources, and networking advice. |
| Interest : Lifestyle | Lifestyle pages target trend conscious consumers, covering latest fads, advice, lists and recommendations. These pages are more about tone then substance. Pages that are captured should be more like stories or experiences that touch or promote fashion, shopping, beauty, self-care, wellness, health, fitness, hobbies, habits or foods that are considered as desirable. |
| Interest : Men | This category is built to focus around men and their interests -- content in this category includes men's health such as fitness/healthy eating tips. Also includes "fix-it" content about auto maintenance/lawn care/ and home repair. Additional topics cover the newest technology and games and how to best incorporate it into the home |
| Interest : Parents | This category covers parenting content. Examples of content topics include parenting advice, pregnancy and fertility, home décor, healthy recipes, balancing work and family life, recreational activities with kids and more. |
| Interest : Music Lovers | This category finds music enthusiasts by targeting relevant content such as upcoming music festivals, music community sites, recent gigs, pages with music reviews, popular music (old and new) and more. |
| Interest : Retirees | This category is focused around retirees - It offers advice on health and medical care. It also includes content on how to invest your life savings wisely. Additional content includes leisurely ways to spend your free time visiting exhibits as well as new literature and books to read |
| Interest : Students | This category reaches students in their everyday lives and includes topics about all colleges: where to attend and how to choose the school that is right for you, both financially and educationally. It also reaches students on social media and gives advice on new technological investments such as computers. Also covered in this package are career based topics for the next phase of life. |
| Interest : Tech Enthusiasts | This category reaches tech enthusiasts, such as early adopters and consumers that want to keep up with technology news. Content includes pages related to new and cutting edge technology and devices, ranging from the newest phones, computers and cars to conceptualizations that will soon shape our society in a new way. |
| Interest : Tourists | This category targets those who love traveling or have intent to travel. Content includes tips and advice about the logistics of traveling (e.g. packing lists, hotel reviews, itinerary planning). Also includes destination travel content for those who are dreaming about their next vacation. |
| Interest : Trending Topics | This category cover all the most up to date topics that are being discussed in society -- topics include all seasonal events ranging from Superbowl to mothers day. Also covers your celebrity gossip and hard hitting new stories that effect millions. Style and fashion is always a concern and here you can target to the most buzzed about trends |
| Interest : Women | This package contains content for women-- this includes information about healthy eating for women as well as home decorating, and DIY projects for new spaces. Additional content includes entertainment tips, such as how to create a specialty cocktail and the best methods for cleaning up the aftermath of a party. |
Language categories
| Language Categories | Definition |
|---|---|
| Language | Represents content that was identified as any of the granular language categories below. Category is not meaningful as a standalone. |
| Language : Chinese | Content where the majority of the text is in Chinese. |
| Language : Dutch | Content where the majority of the text is in Dutch. |
| Language : English | Content where the majority of the text is in English. |
| Language : French | Content where the majority of the text is in French. |
| Language : German | Content where the majority of the text is in German. |
| Language : Italian | Content where the majority of the text is in Italian. |
| Language : Japanese | Content where the majority of the text is in Japanese. |
| Language : Polish | Content where the majority of the text is in Polish. |
| Language : Portuguese | Content where the majority of the text is in Portuguese. |
| Language : Russian | Content where the majority of the text is in Russian. |
| Language : Spanish | Content where the majority of the text is in Spanish. |
| Language : Turkish | Content where the majority of the text is in Turkish. |
Mobile apps categories
| Mobile App Categories | Definition |
|---|---|
| Mobile Apps | Represents content that was identified as any of the granular Mobile App categories below. Category is not meaningful as a standalone. |
| Mobile Apps : App Usage | Represents content that was identified as any of the granular Usage categories below. Category is not meaningful as a standalone. |
| Mobile Apps : App Usage : High | Apps with high usage, a function of number of downloads and time spent in-app |
| Mobile Apps : App Usage : Low | Apps with low usage, a function of number of downloads and time spent in-app |
| Mobile Apps : App Usage : Medium | Apps with medium usage, a function of number of downloads and time spent in-app |
| Mobile Apps : Content Advisory Rating | Represents content that was identified as any of the granular Content Advisory Rating categories below. Category is not meaningful as a standalone. |
| Mobile Apps : Content Advisory Rating : Everyone 4+ | Apps with no objectionable content. |
| Mobile Apps : Content Advisory Rating : High Maturity 18+ | Apps that may include intense or frequent profanity, inflammatory content, or crude humor, frequent or intense cartoon, fictional, realistic, or graphic violence, intense or frequent sexual, horror, or suggestive themes, simulated gambling, or references or focuses on alcohol, tobacco, or drugs which may not be suitable for children under the age of 17. |
| Mobile Apps : Content Advisory Rating : Kids 18 and Under | Apps that are suitable for kids up to age 18. This category can be targeted or anti-targeted. |
| Mobile Apps : Content Advisory Rating : Low Maturity 9+ | Apps that may include mild or infrequent occurrences of cartoon, fictional, or realistic violence, and mild or infrequent mature, suggestive, or horror-themed content, which may not be suitable for children under the age of 9. |
| Mobile Apps : Content Advisory Rating : Medium Maturity 12+ | Apps that may include mild or infrequent profanity, inflammatory content, or crude humor, frequent or intense cartoon, fictional, or realistic violence, mild or infrequent mature or suggestive themes, simulated gambling, or references to alcohol, tobacco and drugs, which may not be suitable for children under the age of 12. |
| Mobile Apps : Content Advisory Rating : Not Rated | Apps that have not been rated with a maturity level. |
| Mobile Apps : Mobile App Categories | Represents content that was identified as any of the granular Mobile App Categories below. Category is not meaningful as a standalone. |
| Mobile Apps : Mobile App Categories : Automotive Apps | |
| Mobile Apps : Mobile App Categories : Books & Reference Apps | Apps related to books, reading, and reference materials, such as book readers, text books, dictionaries, maps, encyclopedias, translators, search apps, Q&A apps, and more. |
| Mobile Apps : Mobile App Categories : Business Apps | Apps that can be used for business purposes, such as document managers, job search resources, remote desktops, email managers, point of sale apps, and more. |
| Mobile Apps : Mobile App Categories : Catalog Apps | Apps focused on promoting or selling products, such as product review apps, catalogs, ads, coupons, and more. iTunes only. |
| Mobile Apps : Mobile App Categories : Comics Apps | Apps related to comics and animation, such as comic/manga readers, animators, comic drawing tutorials, and more. Google Play only. |
| Mobile Apps : Mobile App Categories : Developer Tools | Apps related to developer tools, such as JavaScript Converter, Cookie Editor - For Safari, Snippit, and more. |
| Mobile Apps : Mobile App Categories : Education Apps | Education, teaching, or learning apps, such as study aids, educational games, language learning apps, exam preparation and vocabulary apps, and more. |
| Mobile Apps : Mobile App Categories : Entertainment Apps | General entertainment apps, such as video streamers, movie and TV apps, interactive entertainment apps, and more. |
| Mobile Apps : Mobile App Categories : Finance Apps | Apps that assist with financial matters, such as banking and payment apps, investment apps, budgeting and calculator apps, bill reminders, debt managers, tax and insurance apps, and more. |
| Mobile Apps : Mobile App Categories : Food & Drink Apps | Food, cooking, or dining related apps, such as cooking guides, recipe collections, restaurant reviews, nutrition apps, and more. iTunes only. |
| Mobile Apps : Mobile App Categories : Graphics and Design | Apps related to graphics and design, such as Photo Editor, 3D modeling: Design my model, Mixter, and more. |
| Mobile Apps : Mobile App Categories : Health & Fitness Apps | Apps related to health and fitness, such as workout trackers, sleep monitors, stress management, medication apps, pregnancy apps, and more. |
| Mobile Apps : Mobile App Categories : House & Home Apps | Apps related to housing and maintenance of the household, such as real estate apps, home security apps, and apps related to home design (e.g. decorative idea and paint swatch apps). |
| Mobile Apps : Mobile App Categories : Lifestyle Apps | Apps about leisure activities, hobbies, and other interests, such as DIY apps, shopping, outdoor recreation, offline games, parenting, dating, and more. |
| Mobile Apps : Mobile App Categories : Media, Photo & Video Apps | Apps related to taking, editing, viewing, and storing photos and videos, such as cameras, video players, photo and video editing tools, photo printing apps, and more. |
| Mobile Apps : Mobile App Categories : Medical Apps | Apps that serve patients or healthcare professionals in terms of medical education, management, or reference, such as anatomy apps, symptom checkers, health trackers, medical journals, healthcare or drug information, and more. Google Play only. |
| Mobile Apps : Mobile App Categories : Mobile Games Apps | Represents content that was identified as any of the Mobile Games Apps categories below. |
| Mobile Apps : Mobile App Categories : Mobile Games Apps : Action Games | Games with an emphasis on combat and obstacles, such as Temple Run, Grand Theft Auto, and Crossy Road. |
| Mobile Apps : Mobile App Categories : Mobile Games Apps : Adventure Games | Games with an emphasis on exploration and/or problem solving, such as Roblox, Kim Kardashian: Hollywood, and Portal. |
| Mobile Apps : Mobile App Categories : Mobile Games Apps : Arcade Games | Fast-paced games that require hand-eye coordination, such as Pac-Man, Angry Birds, and Fruit Ninja. |
| Mobile Apps : Mobile App Categories : Mobile Games Apps : Board Games | Board-based games, such as Life, Monopoly, chess, and mahjong. |
| Mobile Apps : Mobile App Categories : Mobile Games Apps : Card Games | Card-based games, such as UNO, Solitaire, and Texas Hold'em. |
| Mobile Apps : Mobile App Categories : Mobile Games Apps : Casino Games | Casino games, such as BlackJack, slots, and roulette. |
| Mobile Apps : Mobile App Categories : Mobile Games Apps : Casual Games | Simple games that do not require commitment and possibly promote continuous gameplay, such as Tetris, Hardest Game Ever, and Doodle Jump. Google Play only. |
| Mobile Apps : Mobile App Categories : Mobile Games Apps : Dice Games | Dice-based games, such as Backgammon, Boggle, and Yahtzee. iTunes only. |
| Mobile Apps : Mobile App Categories : Mobile Games Apps : Educational Games | Games designed for educational purposes or having educational value, such as reading, math, and historical games. |
| Mobile Apps : Mobile App Categories : Mobile Games Apps : Family Games | Games that can be played together, including puzzle games, board games, and casual games, such as Chess with Friends, Brain Wars, and Color Zen Kids. |
| Mobile Apps : Mobile App Categories : Mobile Games Apps : Music Games | Music-related games, such as Rock Hero, Just Dance, and Perfect Piano. |
| Mobile Apps : Mobile App Categories : Mobile Games Apps : Puzzle Games | Puzzle-based games, including brain teasers, mystery puzzles, word games, and escape games, such as Words With Friends, Cut the Rope, and Flow Free. |
| Mobile Apps : Mobile App Categories : Mobile Games Apps : Racing Games | Racing games, such as car, motorbike, and foot racing games. |
| Mobile Apps : Mobile App Categories : Mobile Games Apps : Role Playing Games | Games in which the user takes on the perspective of the protagonist, such as Final Fantasy, Game of War, and Fallout Shelter. |
| Mobile Apps : Mobile App Categories : Mobile Games Apps : Simulation Games | Games that simulate reality, such as The Sims, Farming Simulator, and Surgeon Simulator. |
| Mobile Apps : Mobile App Categories : Mobile Games Apps : Sports Games | Sports-related games, such as 3D Bowling, True Skate, and Madden NFL Mobile. |
| Mobile Apps : Mobile App Categories : Mobile Games Apps : Strategy Games | Games with an emphasis on thinking and decision-making, such as Clash of Clans, Plants vs. Zombies, and Five Nights at Freddy's. |
| Mobile Apps : Mobile App Categories : Mobile Games Apps : Trivia Games | Trivia and quiz games, such as Trivia Crack, 94%, and Family Feud. |
| Mobile Apps : Mobile App Categories : Mobile Games Apps : Word Games | Word-based games, including vocabulary and spelling, crossword, and language-learning games, such as Scrabble, Word Search, and Duolingo. |
| Mobile Apps : Mobile App Categories : Music & Audio Apps | Apps for listening to, creating, or discovering music, such as radio apps, music streamers and players, composition apps, concert ticket apps, and more. |
| Mobile Apps : Mobile App Categories : Navigation & Transportation Apps | Navigation and transportation apps, such as maps, taxi apps, bus and car trackers, car performance trackers, car rental apps, and more. |
| Mobile Apps : Mobile App Categories : News & Magazine Apps | Apps related to news or magazines, such as news aggregators, news and magazine readers, and more. |
| Mobile Apps : Mobile App Categories : Personalization Apps | Apps on personalizing your device, such as wallpaper, effects, emoji, and ringtone apps. Google Play only. |
| Mobile Apps : Mobile App Categories : Productivity Apps | Apps that help organize or make processes more efficient, such as calendars, notepads, calculators, converters, and more. |
| Mobile Apps : Mobile App Categories : Shopping Apps | Shopping-related apps, such as product review, online shopping, coupon, price comparison, and shopping list apps. Google Play only. |
| Mobile Apps : Mobile App Categories : Social & Communication Apps | Apps that connect people via text, voice, phone, or video and promote community development, such as social networking, video and photo sharing, messaging, e-mail, dating, check-in, and blogging apps. |
| Mobile Apps : Mobile App Categories : Sports Apps | Sports-related apps, such as sports score keepers, fantasy team managers, sports news and game coverage apps, and more. |
| Mobile Apps : Mobile App Categories : Travel Apps | Travel-related apps that help with travel planning, purchasing, and managing, such as flight trackers, vacation planners, city and local restaurant guides, hotel/airfare/car rental shopping apps, travel rewards managers, multi-city clocks, GPS apps, and more. |
| Mobile Apps : Mobile App Categories : Utility Apps | Tool and utility apps that help configure or optimize devices or perform specific tasks, such as battery and memory optimizers, alarms, clocks, flashlights, and more. |
| Mobile Apps : Mobile App Categories : Weather Apps | Weather-related apps, such as forecast apps, radar reports, snow and tide reports, severe weather warning apps, and more. |
| Mobile Apps : Mobile App Quality | Represents content that was identified as any of the granular quality categories below. Category is not meaningful as a standalone. |
| Mobile Apps : Mobile App Quality : High Quality | This category finds high quality apps. Criteria is based on a variety of factors including, but not limited to, app ratings (including distribution), developer behavior, and frequency of updates. |
| Mobile Apps : Mobile App Quality : Low Quality | This category finds low quality apps. Criteria is based on a variety of factors including but not limited to app ratings (including distribution), developer behavior, and frequency of updates. |
| Mobile Apps : Popularity | Represents content that was identified as any of the granular Popularity categories below. Category is not meaningful as a standalone. |
| Mobile Apps : Popularity : High Popularity | Apps that have between 10-100 million downloads on Google Play or between 100,000-500,000 user ratings in the iTunes App store. |
| Mobile Apps : Popularity : Low Popularity | Apps that have less than 1 million downloads on Google Play or less than 10,000 user ratings in the iTunes App store. |
| Mobile Apps : Popularity : Medium Popularity | Apps that have between 1-10 million downloads on Google Play or between 10,000-100,000 user ratings in the iTunes App store. |
| Mobile Apps : Popularity : Very High Popularity | Apps that have more than 100 million downloads on Google Play or at least 500,000 user ratings in the iTunes App store. |
| Mobile Apps : Price | Represents content that was identified as any of the granular Price categories below. Category is not meaningful as a standalone. |
| Mobile Apps : Price : Free Apps | Apps that are free and do not have any in-app purchases. |
| Mobile Apps : Price : In-app Purchases | Apps that have in-app purchases. Google Play only. |
| Mobile Apps : Price : Paid Apps | Apps that are paid. |
| Mobile Apps : Top Ranked Apps | The top mobile apps that have at least 100,000 user ratings and are rated at least 4 on average. |
| Mobile Apps : Uncertified Apps | Category identifies mobile app traffic from Android and iOS devices that do not come from any app in the Google Play or Apple Store. These are usually side-loaded into the device via direct download or by installing an alternative app store. |
| Mobile Apps : User Rating | Represents content that was identified as any of the granular User Rating categories below. Category is not meaningful as a standalone. |
| Mobile Apps : User Rating : Rated 0-2 | Apps rated as 2 or below on average. |
| Mobile Apps : User Rating : Rated 3+ | Apps rated at least 3 on average. |
| Mobile Apps : User Rating : Rated 4+ | Apps rated at least 4 on average. |
Page signal categories
| Page Signal Categories | Definition |
| Page Signal | Represents content that was identified as any of the granular Page Signal categories below. Category is not meaningful as a standalone. |
| Page Signal : Ads Per Page | This category is not meaningful as a standalone. All adstats categories are only relevant to ads in three sizes: 160x600, 300x250, and 728x90. |
| Page Signal : Ads Per Page : 1-3 | Number of ads per page is low (1-3). |
| Page Signal : Ads Per Page : 11+ | Number of ads per page is 11 or more. |
| Page Signal : Ads Per Page : 4-6 | Number of ads per page is medium (4-6). |
| Page Signal : Ads Per Page : 4+ | Number of ads per page is 4 or more. |
| Page Signal : Ads Per Page : 7+ | Number of ads per page is high (7 or more). |
| Page Signal : AI-Generated Content_chatGPT | Pages which their content is generated by AI. |
| Page Signal : Article Pages | Non-index/home pages that include an actual piece of writing. This include a topic (or topics) that is/are discussed. The category should focus on structure AND on the content type with phrases, stop words, and paragraphs. |
| Page Signal : Blind Inventory | Blind Inventory category includes referrer URLs that have been passed through multiple ad networks and have been masked or buried within IFrames. Blind Inventory identifies URLs where a domain or page URL could NOT be extracted. |
| Page Signal : Content Rich Environment (CRE) | Content Rich Pages--the category covers pages that are rich with text. |
| Page Signal : Flash Games | Online gaming sites, for example, flash games or emoticons. This category covers game pages that are a game; it doesn’t cover content about games. |
| Page Signal : Free from Apps and Toolbars | This category excludes URLs that come from a web application, widget, or a toolbar (i.e. IM messenger, oovoo, social network app) where the ad is being served from within the application itself. This is NOT content about apps and toolbars, such as reviews or ratings about various apps and toolbars. Nor does this category identify scenarios where an app/widget/toolbar is coincidentally present as part of a page’s content or as part of the browser itself. |
| Page Signal : Free From Parked Domains | The category avoids pages that act as placeholders for domains which are registered and offered for sale (Parked Domains). There’s very little content on such pages and a lot of ad spec. This category should be used by advertisers who want to prevent their ads from showing up on parked domains. |
| Page Signal : Free from Unmoderated UGC | This category excludes only pure UGC sites, such as social networks, photo/video sharing and un-moderated forums. This category does NOT exclude UGC sites, forums or community sections in sites that claim to be moderated. |
| Page Signal : High Quality Bundle | Category to target only pages of high Page Signal. These are only content rich pages, homepages, or premium webmail that also excludes apps and toolbars, parked domains, unmoderated UGC, fraud, and high ad count (7+). |
| Page Signal : Home_Index Pages | This category includes homepages and index pages which are either the main page or a main portal page of a site. This includes inner pages that are portals to deeper sections in the site. For example, http://www.nytimes.com/ is a homepage and http://www.nytimes.com/pages/national/index.html is an index page on the same site. These are typically highly trafficked and prominent locations on a site. |
| Page Signal : Instruction Pages | Pages that are structured as a self-contained set of directions ("one-page instruction book"). These pages will include step-by-step, how-to-guide, and/or detailed images of the different steps required to complete instructions. Broad examples include recipes, DIY projects, etc. |
| Page Signal : Listicle Pages | A piece of writing or other content presented wholly or partly in the form of a list. The list can be in one long page or as multiple urls with an article as part of the list in each page. Lists have a thematic relationship between the different items on the list. For example: 10 most, worst, prettiest, best, etc. |
| Page Signal : Low Quality Bundle | Pages that are fraudulent, or include a high number of ads, parked domains, or apps and toolbars. |
| Page Signal : Mobile Web Pages | This category identifies web pages that are accessed on, and optimized for, mobile devices. |
| Page Signal : Online Tools | Pages that offer an online tool for use on that page. The tool can be free or paid. It might require registration in order to use it, but the main thought is that it’s staying online and not local in the user’s machine. |
| Page Signal : Outstream An ad placement where the video is not the focal point of the screen and plays with sound-off by default. They can display before, between, or after text, or accompanying streaming content (pre-roll, mid-roll, and post-roll ads), as an interstitial ad, or display as a standalone ad such as slideshows or native feeds. Video Enabled | Pages that have the potential to run an outstream video ad. |
| Page Signal : Pages with Comments | This Page Signal attribute identifies pages with the ability to leave user comments, but pages may or may not have comments left on them. |
| Page Signal : Parked Domains Pages | Parked Domains are pages that act as placeholders for domains that are registered and offered for sale. There’s very little content on these pages and a lot of ad space. Advertisers often want to prevent their ads from showing up on these pages. |
| Page Signal : Price Comparison Pages | A page that contains a product or comparable products with different prices/ratings/characteristics. |
| Page Signal : Proxy Server | This category identifies bid requests coming from proxy servers. Anti-targeting this category will help geo-targeted campaigns reach the most relevant users. |
| Page Signal : Published Within 48 Hours | Content that has been recently published within the past 48 hours. |
| Page Signal : Redirect | This category identifies URLs that lead to redirects. This could include redirects to login pages, error/404 pages, or localized pages (e.g. from .com to .co.uk) |
| Page Signal : Review Pages | Pages that include movie reviews, tv show reviews, product reviews, etc. A review page can be either filled with user reviews about a certain product/place/experience or a dedicated page that has an article that present a certain product/place/experience. |
| Page Signal : Social Media Activity : Above Average | Content that is marked with above average social activity based on likes on the page, social referrals, social share buttons, etc. |
| Page Signal : Social Media Activity : Below Average | Content that is marked with below average social activity based on likes on the page, social referrals, social share buttons, etc. |
| Page Signal : Social Media Activity : High | Content that is marked with high social activity based on likes on the page, social referrals, social share buttons, etc. |
| Page Signal : Social Media Activity : Low | Content that is marked with low social activity based on likes on the page, social referrals, social share buttons. etc. |
| Page Signal : Social Media Activity : None | Content that is marked with no social activity, based on likes on the page, social referrals, social share buttons, etc. |
| Page Signal : Social Media Activity : Very High | Content that is marked with very high social activity based on likes on the page, social referrals, social share buttons, etc. |
| Page Signal : Sponsored Content_Native Advertising | Most ads of this type have to have "sponsored by" or "sponsored content" letting the user know it's a sponsored content (recommended by, powered by, etc.). |
| Page Signal : Transparent Inventory | Page Signal category that identifies pages that are transparent and can be classified by Peer39 technology. This category avoids blind inventory that Peer39 wasn’t able to classify due to no transparency of the web page. |
| Page Signal : UGC | User generated content sites that are not moderated, including, but not limited to, social networks, video/photo sharing and forum sites, and UGC content that do not fall under these three. |
| Page Signal : Video Location | Not meaningful as a standalone. |
| Page Signal : Video Location : ATF Center | Video player located above the fold, at the center of the page. |
| Page Signal : Video Location : ATF Side | Video player located above the fold, at the side of the page. |
| Page Signal : Video Location : BTF | Video player located below the fold. |
| Page Signal : Video Size | Not meaningful as a standalone. |
| Page Signal : Video Size : Large | Video player size is greater than 600X337 and less than 800X450. |
| Page Signal : Video Size : Medium | Video player size greater than 300X250 and less than 600x337. |
| Page Signal : Video Size : Small | Video player size is 300X250 or smaller. |
| Page Signal : Video Size : X-Large | Video player size is 800X450 or greater. |
| Page Signal : Video_Autoplay | Video on page starts playing automatically. |
| Page Signal : Video_Multiple Players | Page has more than one video player. |
| Page Signal : Webmail Pages | This category contains various log-in pages for web-based e-mail access. It is an email service offered through a specific website. |
Safety categories
| Safety Categories | Definition |
| Safe from Accidents | Category EXCLUDES content about (but not limited to) vehicular, natural, and physical accidents. |
| Safe from Adult & Explicit Sexual Content | This category excludes content that would be deemed inappropriate for children, usually due to its sexually explicit nature. Types of content can include, but is not limited to, representations of sexual acts, illegal sexual acts, pornography (and "light" pornography), men's cheap entertainment, sexual crime, nudity/semi-nudity, sex life, sex advice, medical sex and educational sex. The primary methodology to detect the content is page's text and the page's meta data. |
| Safe from Alcohol | Category EXCLUDES content about alcohol and drinking - any related diseases, news about DUI, stories of people getting drunk, associated violence, birth defects, etc. Category also excludes content about alcoholic drinks, recipes, wine tasting, beers and breweries, and new alcoholic drinks in the market. |
| Safe from Arms & Ammunition | Category EXCLUDES content about firearms, ammunition, shooting, gun laws, the National Rifle Association, etc. |
| Safe from Coronavirus | Category avoids ALL content about coronavirus. Takes into account multiple appearances of words such as coronavirus, Covid-19, SARS, MERS, pandemic and their density in the core content of the page. |
| Safe from Crime & Harmful acts | The category avoids graphic promotion, advocacy, and depiction of willful harm and actual unlawful criminal activity – Explicit violations/demeaning offenses of Human Rights (e.g. human trafficking, slavery, self harm, animal cruelty etc.), Targeted harassment of individuals and groups |
| Safe from Death, Injury or Military Conflict | Category avoids promotion or advocacy of death or injury, murder or willful bodily harm to others, graphic depictions of willful harm to others, incendiary content provoking, enticing, or evoking military aggression, live action footage/photos of military actions and genocide or other war crimes. |
| Safe from Debated Sensitive Social Issues | Category avoids Insensitive, irresponsible and harmful treatment of debated social issues and related acts intended to demean a particular group or incite greater conflict. |
| Safe from Drugs | Category EXCLUDES content about drugs and narcotics, drug culture, busts, crime, drugs effects on people, rehab, and personal stories. |
| Safe from Gambling | Category EXCLUDES content about gambling (e.g. lotteries, raffles, sweepstakes), online betting casinos, and gambling related news. |
| Safe from Hate speech | Category EXCLUDES pages that contain excessive or inappropriate use of profane language, cursing, swearing and hate speech of any kind. |
| Safe from Illegal Drugs/Tobacco/e-cigarettes/Vaping/Alcohol | Category avoids promotion or sale of illegal drug use – including abuse of prescription drugs. Federal jurisdiction applies, but allowable where legal local jurisdiction can be effectively managed. Promotion and advocacy of tobacco and e-cigarette (vaping) and alcohol use to minors. |
| Safe from Negative Airline Content | Category includes content that is free of any negative news about the airline industry, such as plane crashes, bad service, food or seating arrangements, any stories about people acting out on a plane, airline-related labor issues, plane technical problems, etc. The category also avoids any content that relates to accidents (in a more general context), disasters, 9-11, and terrorism. |
| Safe from Negative Auto Industry Content | This category includes content that is free from negative news related to the automotive industry that reflects negatively on automobiles, the automotive industry, the experience of driving an automobile, or any negative impacts automobiles may have on the environment or society. This includes content on model recalls, auto accidents, car malfunctions and defects, drunk driving, road rage, auto pollution, unsafe cars, closing factories, auto industry crises, bailouts, dips in sales, car breakdowns, poor quarterly financial performance, layoffs, conflicts with labor, controversial regulatory or legislative issues, commuting hassles, and high gas prices. |
| Safe from Negative Clothing Industry Content | This category includes content that is free from negative news related to the consumer goods clothing industry that reflects negatively on the industry, or any negative impacts the industry and clothing products may have on the environment or society. This includes content on clothing product recalls, bans and boycotts, environmentally unfriendly clothing goods, poor production facility conditions and sweatshops, child labor, hazardous products, poor quarterly financial performance, conflicts with labor, controversial regulatory or legislative issues, product marketing scandals, animal testing, Product Safety Commission investigations, fashion industry scandals, associations with models and eating disorders, the fight against counterfeit items, and more. |
| Safe from Negative Coronavirus content | Avoids deaths (death toll rises, spikes, increases, etc.), increases in confirmed cases, testing positive (again - rising, rises, spiking), shortages of medical supplies (gloves, masks, respirators, hospital beds, etc.) and consumer goods (food, toilet paper, hand sanitizer, soap, paper products, etc.) along with content relating to shortage of testing capacity, shutdowns of restaurants, businesses, recreation, schools, events, gatherings and job lossand mental health issues. |
| Safe from Negative Finance Industry | Category avoids anything that has to do with any negative personal/corporate/public finance webpages, including corruption (bribery, slush fund, facilitating payment, stock act, double- dealing, under-the-table transactions, manipulating elections, diverting funds), frauds (accounting, bank, tax, mortgage, insurance, stock market, investing, insurance company, contracts, email SMS fraud, defrauding investors, Ponzi scheme, pyramid schemes, real-estate scams, conflicted advice to customers, emissions, wire fraud, kiting, bait and switch, financial shenanigans, whistleblower, marketing frauds- pump-and-dump scheme, insider trading, stock scams, interpositioning, double dipping), lawsuits (legal verdict damages, federal charges, settlements) market manipulation (cartels, monopolies, price fixing, price inflation), financial security (data breach, computer abuse, cyber attacks), shadow economy, trade war, money laundering, financial scandals, financial bubbles, failing banks, market volatility, investment losses, financial risks, along with current or past *economic crisis/crises (*stock market crashes, recession, interest rates, inflation, market contraction, GDP slowed growth, diminishing returns, bankruptcy, debt, depression, job losses, stimulus aid, bailout and other economic indicators). |
| Safe from Negative News | Category EXCLUDES negative content about crime, accidents, death, disasters, terror, and war. |
| Safe from Negative Oil Industry Content | This category provides safety coverage for any oil industry advertiser (such as BP, Exxon, Shell) and blocks negative news related to the industry. Such news includes content about oil spills, environmental implications of the oil industry, cost of gas, and consumer backlash to cost of gas. |
| Safe from Negative Pharmaceutical Industry Content | This content category will allow pharmaceutical advertisers to avoid negative commentary or news that relates to their industry, such as the high cost of prescription drugs, the opioid crisis, addictive pills, substance abuse, rising prescription drug prices, counterfeit, fake or contaminated medications, drug trials, FDA drug approval, rejection and recalls, vaccine opposition, pharma legal verdict damages, price-fixing, anti-competitive prices, pharmaceutical fraud, orphan drugs, drug pollution, pharma companies lobbying US Federal government officials, and big pharma conspiracy theories. Peer39 data-sets are HIPPA compliant. |
| Safe from Negative Travel Industry Content | This category includes content that is free from negative news related to the travel industry, including negative airline content (e.g. plane crashes, lost luggage), negative cruise content (e.g. cruise ships sinking or losing power, bad reviews), negative content about tourists and things that happen to them (e.g. tourist traps, sex and drug tourism, negative impacts of tourist), and negative content related to accommodations, tours, car rentals, and high travel prices (e.g. bedbugs in hotels, bad tour guides), and more. |
| Safe from Online piracy | Category EXCLUDES file sharing sites and pages where users will download music, movies or TV shows illegally. |
| Safe from Obscenity and Profanity | The category avoids websites with excessive use of profane language or gestures and other repulsive actions with the intent to shock, offend, or insult. |
| Safe from Spam & Harmful Content | The category avoids malware/phishing |
| Safe from Terrorism | The category avoids promotion and advocacy of graphic terrorist activity involving defamation, physical and/or emotional harm of individuals, communities, and society. category also avoid content about war and mass killing |
| Safe from Tobacco | Category EXCLUDES content that references tobacco or vaping, the tobacco industry or, tobacco's negative impact such as diseases. |
Sensitive categories
Note: Sensitive categories will be available in all accounts soon. For more information, contact your Index Representative.
| Sensitive category | Definition |
| All Sensitive Categories | Catch-all segment for any sensitive category. |
| Sensitive Category : Accidents | Content about accidents by vehicle, physical accidents, and accidents at work or during leisure. Accidents could happen to a person, a property or nature. |
| Sensitive Category : Adult & Explicit Sexual Content | Illegal sale, distribution, and consumption of child pornography Explicit or gratuitous depiction of sexual acts, and/or display of genitals, real or animated category also includes men's cheap entertainment, sexual crime, nudity/semi-nudity, sex life, sex advice, medical sex and educational sex. |
| Sensitive Category : Adult & Explicit Sexual Content : GARM Low Risk | Educational, Informative, Scientific treatment of sexual subjects or sexual relationships or sexuality. |
| Sensitive Category : Adult & Explicit Sexual Content : GARM Medium Risk | Dramatic depiction of sexual acts or Sexuality issues presented in the context of entertainment Artistic Nudity. |
| Sensitive Category : Alcohol | Content about alcohol and drinking--any related diseases, news about DUI's, stories of people getting drunk, associated violence, birth defects, etc. |
| Sensitive Category : Arms & Ammunition | Promotion and advocacy of Sales of illegal arms, rifles, and handguns Instructive content on how to obtain, make, distribute, or use illegal arms Glamorization of illegal arms for the purpose of harm to others Use of illegal arms in unregulated environments category also includes general content related to firearms |
| Sensitive Category : Arms & Ammunition : GARM Low Risk | Educational, Informative, Scientific treatment of Arms use, possession or illegal sale News feature stories on the subject |
| Sensitive Category : Arms & Ammunition : GARM Medium Risk | Dramatic depiction of weapons use presented in the context of entertainment Breaking News or Op-Ed coverage of arms and ammunition |
| Sensitive Category : Controversial Subjects | This category targets potentially controversial subjects. This includes taboo topics such as sex and death, as well as fringe behaviors and the paranormal. |
| Sensitive Category : Crime & Harmful acts | Graphic promotion, advocacy, and depiction of willful harm and actual unlawful criminal activity – Explicit violations/demeaning offenses of Human Rights (e.g. human trafficking, slavery, self harm, animal cruelty etc.), Targeted harassment of individuals and groups |
| Sensitive Category : Crime & Harmful acts : GARM Low Risk | Educational, Informative, Scientific treatment of crime or criminal acts or human rights violations News feature stories on the subject. |
| Sensitive Category : Crime & Harmful acts : GARM Medium Risk | Dramatic depiction of criminal activity or human rights violations presented in the context of entertainment Breaking News or Op-Ed coverage of criminal activity or human rights violations |
| Sensitive Category : Death | Category that will identify a story about death or suicide. Content about people (or groups of people) who have died or who are dying. Also includes funerals, wakes, memorials, philosophy about death, discussions about death, preparations for death, and life after death. |
| Sensitive Category : Death, Injury or Military Conflict | Promotion or advocacy of Death or Injury Murder or Willful bodily harm to others Graphic depictions of willful harm to others Incendiary content provoking, enticing, or evoking military aggression Live action footage/photos of military actions & genocide or other war crimes |
| Sensitive Category : Death, Injury or Military Conflict : GARM Low Risk | Educational, Informative, Scientific treatment of death or injury, or military conflict News feature stories on the subject |
| Sensitive Category : Death, Injury or Military Conflict : GARM Medium Risk | Dramatic depiction of death, injury, or military conflict presented in the context of entertainment Breaking News or Op-Ed coverage of death, injury or military conflict |
| Sensitive Category : Debated Sensitive Social Issues | Insensitive, irresponsible and harmful treatment of debated social issues and related acts intended to demean a particular group or incite greater conflict |
| Sensitive Category : Debated Sensitive Social Issues : GARM Low Risk | Educational, Informative, Scientific treatment of debated sensitive social issues and related acts including misinformation News feature stories on the subject |
| Sensitive Category : Debated Sensitive Social Issues : GARM Medium Risk | Dramatic depiction of debated social issues presented in the context of entertainment Breaking News or Op-Ed coverage of partisan advocacy of a position on debated sensitive social issues |
| Sensitive Category : Disasters | Content about naturally occurring disasters and/or forces of nature that cause damage and/or pain, usually involving casualties. |
| Sensitive Category : Drugs | Content about narcotics, including drug culture, drug busts, drug effects on people, drug rehab, and stories about people who take drugs. This includes addictions of any kinds (i.e. pain killers). |
| Sensitive Category : Fake News | This category finds URLs from sites that are known to be partisan (i.e. have biases) and that do not operate under high journalistic standards. These sites often contain statements that have not been fact-checked, which may lead to the spread of misinformation. This category covers both sides of the political spectrum. |
| Sensitive Category : Gambling | This category targets all gambling related content, including but not limited to online casinos and gambling games, sweepstakes, lotteries, raffles, and gambling-related news |
| Sensitive Category : Hate speech | Unlawful acts of aggression based on race, nationality, ethnicity, religious affiliation, gender, or sexual image or preference Behavior or commentary that incites such hateful acts, including bullying |
| Sensitive Category : Hate speech : GARM Low Risk | Educational, Informative, Scientific treatment of Hate Speech News features on the subject |
| Sensitive Category : Illegal Drugs_Tobacco_e-cigarettes_Vaping_Alcohol : GARM Medium Risk | Dramatic depiction of illegal drug use/prescription abuse, tobacco, vaping or alcohol use presented in the context of entertainment Breaking News or Op-Ed coverage of illegal drug use/prescription abuse , tobacco, vaping or alcohol use |
| Sensitive Category : Sensitive Category News | Content about Crime, Accidents, Death, Police, Military, Disasters, Terror or War. |
| Sensitive Category : Obscenity and Profanity | Excessive use of profane language or gestures and other repulsive actions with the intent to shock, offend, or insult. |
| Sensitive Category : Obscenity and Profanity : GARM Low Risk | Educational or Informative, treatment of Obscenity or Profanity News feature stories on the subject |
| Sensitive Category : Obscenity and Profanity : GARM Medium Risk | Dramatic depiction of profanity and obscenities presented in the context of entertainment by genre Breaking News or Op-Ed coverage of profanity and obscenities Genre based use of profanity, gestures, and other actions that may be strong, but might be expected as generally accepted language and behavior |
| Sensitive Category : Online piracy | Pirating, Copyright infringement, & Counterfeiting |
| Sensitive Category : Online piracy : GARM Low Risk | Educational, Informative, Scientific treatment of Online Piracy News feature stories on the subject |
| Sensitive Category : Online piracy : GARM Medium Risk | Dramatic depiction of Online Piracy presented in the context of entertainment Breaking News or Op-Ed coverage of Online Piracy |
| Sensitive Category : Spam or Harmful Content | Malware/Phishing |
| Sensitive Category : Spam or Harmful Content : GARM Low Risk | Educational, Informative, Scientific treatment of Spam or Malware News feature stories on the subject |
| Sensitive Category : Spam or Harmful Content : GARM Medium Risk | Dramatic depiction of Spam or Malware presented in the context of entertainment Breaking News or Op-Ed coverage of Spam or Malware |
| Sensitive Category : Terrorism | Promotion and advocacy of graphic terrorist activity involving defamation, physical and/or emotional harm of individuals, communities, and society. category also includes content about war and mass killing |
| Sensitive Category : Terrorism : GARM Low Risk | Educational, Informative, Scientific treatment of terrorism News feature stories on the subject |
| Sensitive Category : Terrorism : GARM Medium Risk | Dramatic depiction of terrorism presented in the context of entertainment Breaking News or Op-Ed coverage of acts of terrorism |
| Sensitive Category : Tobacco | Content about Tobacco or Vaping, the Tobacco industry or, Tobacco's negative impact such as diseases. |
| Mobile Apps | |
| Mobile Apps : All Sensitive Categories | Catch-all segment for any Mobile Apps sensitive category. |
| Mobile Apps : Sensitive Category : Alcohol | This category includes apps that reference alcoholic consumption. |
| Mobile Apps : Sensitive Category : Copyright Infringement | Apps that impersonate other successful apps, according to copyright protocols of companies such as YouTube, Facebook, Snapchat and Minecraft. The impersonation techniques include using resembling logos, names etc. |
| Mobile Apps : Sensitive Category : Divisive News | Apps that present and promote divisive news and are not fact-checked, politically biased, or satirical |
| Mobile Apps : Sensitive Category : Drugs | This category includes apps that reference illegal drugs. |
| Mobile Apps : Sensitive Category : Gambling | This category includes apps that reference gambling or games related to gambling (e.g. poker). |
| Mobile Apps : Sensitive Category : Mature | This category includes apps that reference mature themes, i.e. sexually explicit content that is unsuitable for children |
| Mobile Apps : Sensitive Category : Mobile Torrent | This category includes torrent or illegal media downloading apps. The category aims to distinguish between legal and illegal downloads (e.g. legal music players/streamers like Pandora and SoundCloud, etc.). |
| Mobile Apps : Sensitive Category : Profanity and Hate Speech | This category includes apps that may contain any offensive language such as profanity or hate speech. |
| Mobile Apps : Sensitive Category : Violence | This category includes apps that reference violence. |
Specialty categories
| Specialty Categories | Definition |
|---|---|
| Predicted Viral Content | Content that has a high likelihood of going viral, algorithmically calculated using factors such as publish date and social media shares. |
| Sentiment | The category identifies and categorizes opinions (sentiment) expressed in a piece of text, in order to determine whether the attitude towards a particular topic, product, etc., is positive, negative or neutral. |
| Sentiment : Negative_Sentiment | Negative sentiment indicates a bad or adverse attitude expressed in the content of the article. Anti-targeting negative sentiment can also protect brands by avoiding potentially detrimental topics. |
| Sentiment: Neutral Sentiment | Neutral sentiment indicates pages where no attitude is expressed in the content of the article. |
| Sentiment : Positive_Sentiment | Positive sentiment indicates an affirmative (positive) attitude expressed in the content of the article. Positive Sentiment targeting can lead to greater interaction, heightened engagement, and better recall. |
| Trends | Trending content, based on popularity and readership. Updated daily |
Viewability categories
| Viewability A measure of how often an impression is actually seen by a user. For example, an ad that is served at the bottom of a page that requires a user to scroll to see it will likely have a lower viewability score than an ad that loads at the top of a page. Categories | Definition |
| Viewability | Represents content that was identified as any of the granular viewability categories below. Category is not meaningful as a standalone. |
| Viewability : Viewability 50%+ | Pages with average viewability (50% of pixels in-view for one continuous second) at 50% or more. |
| Viewability : Viewability 60%+ | Pages with average viewability (50% of pixels in-view for one continuous second) at 60% or more. |
| Viewability : Viewability 70%+ | Pages with average viewability (50% of pixels in-view for one continuous second) at 70% or more. |
| Viewability : Viewability 75%+ | Pages with average viewability (50% of pixels in-view for one continuous second) at 75% or more. |
| Viewability : Viewability 80%+ | Pages with average viewability (50% of pixels in-view for one continuous second) at 80% or more. |
