You can make your segments available to Marketplace Partners The owner of an Index Marketplace that curates their media solutions within the Index Marketplace and packages these offerings to bring incremental demand to publishers. For example, a Marketplace partner could be a media agency, a data provider, or retail media network. so that they can target these segments in deals. When an impression occurs on a deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. using your segments, you can collect a fee called a Marketplace Vendor Fee. If a Marketplace Partner targets multiple segments in the deal, you will receive the highest applicable fee.
The following explains how vendor fees are applied in various scenarios.
| Segments active on the deal | How it works | Total fee applied |
|---|---|---|
|
In this scenario, a single segment from Data Partner A has activated the deal, just the fee for this segment would be applied. |
$1.00 |
|
In this scenario, two segments from Data Partner A have activated the deal. The highest fee associated with the segments would be applied. |
$2.00 |
Segment fee reporting
Index will remit payment for using your data on our exchange. You will receive a month-end statement which includes your total revenue and a report detailing revenue earned per segment. You will be paid based on your contractual payment terms.
