You can make your segments available to Marketplace Partners
The owner of an Index Marketplace that curates their media solutions within the Index Marketplace and packages these offerings to bring incremental demand to media owners. For example, a Marketplace Partner could be a media agency, a data provider, or retail media network. so that they can target these segments in deals. When an impression occurs on a deal A private auction that allows media owners to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. using your segments, you collect a fee called a Marketplace Vendor Fee. If more than one of your segments is active on a deal, you receive the highest fee among them.
Segment pricing models
As a Data Vendor A type of Marketplace Partner that owns data segments that can be used by Index customers for a fee., you can price your segment using one of two pricing models:
CPM
Cost Per Thousand (CPM). A pricing structure for buying impressions and is the cost of serving an advertisement 1,000 times. Also known as Cost Per Mille (where M represents 1,000 in Roman numerals) or Cents Per Mille.: A flat fee charged on every impression, regardless of the bid price, up to $20.00 USD. This is the default pricing model.% of media: A percentage of the Marketplace Media Spend, up to 15%. Optionally, you can set a CPM cap (up to $20.00 USD) to limit the fee per thousand impressions.
Note: Percentage of media is currently in alpha. If you would like to participate in the alpha program, contact your Index Representative.
Segment fees are set during registration, but can be updated any time after, either individually or in bulk. For more information about updating segments, see Edit a segment or Edit multiple segments.
How vendor fees are applied
The following examples explain how fees are applied when your segments are active on a deal, assuming a $10.00 Marketplace Media Spend:
| Your segments | How the fee is calculated | Fee |
|---|---|---|
Segment 1: $1.00 CPM | One CPM segment activated the deal. A CPM fee is a fixed fee. | $1.00 |
Segment 1: $1.00 CPM Segment 2: $2.00 CPM | Two of your segments activated the deal. Only the highest fee applies. | $2.00 |
Segment 1: 8% of media, no cap | One % of media segment activated the deal. The fee is 8% of the $10.00 Marketplace Media Spend, which is $0.80. Because there's no cap, the full percentage fee applies. | $0.80 |
Segment 1: 6% of media, $0.40 cap | One % of media segment, with a cap, activated the deal. The fee is 6% of the $10.00 Marketplace Media Spend, which is $0.60. The fee exceeds the $0.40 cap, so it is capped at $0.40. | $0.40 |
Segment 1: $0.30 CPM Segment 2: 5% of media, $2.00 cap | Two segments have activated the deal. Segment 1's CPM fee is $0.30. Segment 2's % of media fee is 5% of the $10.00 Marketplace Media Spend, which is $0.50 and under the $2.00 cap. The highest fee applies, regardless of pricing model. | $0.50 |
Segment fee reporting
Index will remit payment for using your data on our exchange. You will receive a month-end statement which includes your total revenue and a report detailing revenue earned per segment. You will be paid based on your contractual payment terms.
