Create free-form key-values in Google Ad Manager

Key-values are used in line item An object configured through the Google Ad Manager (GAM) UI that contains information about a creative and the criteria required for it to show, including cost, size, priority, audience, and geographic location. targeting and a key value is created for each agreed price level, in cents, and for each deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs.. The targeting key is then used to activate line items for each slot.

If you are managing key-value pairs, make sure that you create them in the format specified below. This allows Index to generate targeting keys from the bid response An OpenRTB response that is sent by the DSP in response to the SSP's or ad exchange's bid request. It is an event directed back to the seller expressing a valuation for the request and conditions of sale..

Before you begin: Make sure that you have added Indexas a verified advertiser. For details, see Add verified advertisers and brands to your list of companies in the Google Ad Manager help.

Add the AOM, APM, APMID, and ix_test free-form key-values using the information in the following table. For instructions on how to add free-from key values, see Target key-values in the Google Ad Manager help.

Target name Description Value format

Target name	Description	Value format
`AOM`	Targeted by open market line items.	`<width>x<height>_<pricelevel>` Example: `300x250_221`
`APM`	Targeted by private market line items that compete by price.	`<width>x<height>_<pricelevel>` Example: `300x50_223`
`APMID`	Targeted by private market line items that compete by priority.	`<width>x<height>_<dealID>` Example: `300x50_deal1`

AOM

Targeted by open market line items.

<width>x<height>_<pricelevel>

Example: 300x250_221

APM

Targeted by private market line items that compete by price.

<width>x<height>_<pricelevel>

Example: 300x50_223

APMID

Targeted by private market line items that compete by priority.

<width>x<height>_<dealID>

Example: 300x50_deal1

The following is an example response sent to the browser:

{
	"targeting": {
		"AOM": "300x250_221",
		"APM": "300x50_223",
		"APMID": "300x50_deal1",
		"300x250_unk2": "au-B_pcid-2AFDD0073900_s-2B0E_t-5914BC1A_cp-20.01",
		"300x50_unk2": "au-C_pcid-3BAEE1194011_s-2B0E_t-5914BC1A_cp-4.33",
		"asPath": "https://a100.casalemedia.com/pcreative"
	}
}

After you finish: Set up line items in Google Ad Manager.