Enable a Universal ID provider in the IX Library

Publishers can enable a supported Universal ID provider in their IX Library™ using the Index UI. After the Universal ID provider has been enabled, Universal IDs can be passed in bid requests to eligible DSPs. For more information on our supported Universal ID providers, see Matching users using a Universal ID provider.

Note: Unified ID and LiveRamp are already enabled by default.

Before you begin: If you're enabling Merkle or netID, make sure that you have received the unique publisher ID from your Index Representative.

  1. Enter your email address and password to log in to the Index UI at app.indexexchange.com. If you don’t have login credentials, see Log in to the Index UI.

  2. If you have more than one account, select the account that you want to access.

  3. Go to IX Library.
  4. For the IX Library configuration that you want to update, in the Actions column, click the Edit icon.
  5. Under Configure Identity Adapters, expand the Add Adapters drop-down list and select a Universal ID provider that you want to add.
  6. Under the selected Universal ID provider, make sure the Enabled toggle is set to ON.
    • If you're enabling Merkle or netID, in the Publisher ID field, type the unique publisher ID that was provided to you.
    • Optionally, if you're enabling Neustar, you can specify in the Custom ID field a custom location in local storage for where the fabrickID is getting stored.
  7. Click Save.
  8. Click Launch Production.

After you finish: Monitor your account for any significant impacts to activity. Your Index Representative will assist with post-launch checks.