Negotiating Matched Audience direct deals

To run a direct deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. for Matched Audiences™ Matched Audiences are IDs where data partners or publishers upload a list of IDs for a particular Universal ID provider and match a deal ID against that audience segment., buyers and publishers must negotiate the required terms that Index Buyer Services needs in order to create a deal ID. For more information on which deal terms are required and optional, refer to the table below.

Deal Term	Description	Required for Deal ID?	Example
DSP Demand-Side Platform (DSP). A software platform that automates bidding decisions in real-time and efficiently connects buyers and audiences through an ad exchange or SSP. Also known as a buy-side platform.	Specify the DSP name. You can also specify the Index DSP ID (optional).	Required	Adobe
Publisher The owner of a website or app where advertisements are served. properties or channels included	Specify the publisher name and domain. You can also specify the Index publisher ID (optional).	Required	Publisher name: Pub A Publisher domain: pubadomain.com
Audience file name	Audience file name should follow this format and contain no spaces: Provider-Buyer-Advertiser-Publisher-Description	Required	LiveRamp-PMG- PenguinRandomHouse-PubA-emails
Price	The negotiated price for a deal. Index recommends using a fixed CPM Cost Per Thousand (CPM). A pricing structure for buying impressions and is the cost of serving an advertisement 1,000 times. Also known as Cost Per Mille (where M represents 1,000 in Roman numerals) or Cents Per Mille. which helps the budget to spend evenly.	Required	$8.00 fixed price For specific deals, a fixed price can be negotiated between a publisher and a buyer. If the advertisers bid at this fixed price or above, their bid responses are eligible to compete in the auction, and, if they win the auction, they only pay the fixed price regardless of what their bid amount was.
Flight dates	The deal's start and stop dates. Flight dates are used in reporting to make sure that the deal is pacing to deliver in full. The deal will stop sending requests at the end of the flight.	Required	10/01/20—12/31/20
Ad sizes	Specify any add sizes for this deal. Index Buyer Services will break out deal IDs by pricing variance between requested ad units.	Required	300x250
Audience ID	The ID for the audience file.	Optional	101082233
Audience size	Specify the number of user IDs in the audience file.	Optional	3M
Budget	The buyer's budget. Sharing the budget helps the Index Buyer Services team to monitor reporting and make sure that campaigns deliver in full.	Optional	$10,000
Advertiser	The advertiser name.	Optional	Penguin Random House
Number of audiences	The number of audiences in this deal. Each audience will have a unique deal ID.	Optional	4 audiences
Agency	The agency name.	Optional	PMG
Seat ID	The buyer’s seat ID with their chosen DSP.	Optional	13

If you have any questions about Matched Audience deals, contact your Index Representative.