Negotiating Matched Audience direct deals

To run a direct deal for Matched Audiences™, buyers and publishers must negotiate the required terms that IX Buyer Services needs in order to create a deal ID. For more information on which deal terms are required and optional, refer to the table below.

Deal Term Description Required for Deal ID? Example

DSP

Specify the DSP name. You can also specify the IX DSP ID (optional).

Required

Adobe

Publisher properties or channels included

Specify the publisher name and domain. You can also specify the IX publisher ID (optional).

Required

Publisher name: Pub A

Publisher domain: pubadomain.com

Audience file name

Audience file name should follow this format and contain no spaces: 

Provider-Buyer-Advertiser-Publisher-Description

Required

LiveRamp-PMG- PenguinRandomHouse-PubA-emails

Price

The negotiated price for a deal. IX recommends using a fixed CPM which helps the budget to spend evenly.

Required

$8.00 fixed price

Flight dates

The deal's start and stop dates. Flight dates are used in reporting to make sure that the deal is pacing to deliver in full. The deal will stop sending requests at the end of the flight.

Required

10/01/20—12/31/20

Ad sizes

Specify any add sizes for this deal. IX Buyer Services will break out deal IDs by pricing variance between requested ad units.

Required

300x250

Audience ID

The ID for the audience file.

Optional

101082233

Audience size

Specify the number of user IDs in the audience file.

Optional

3M

Budget

The buyer's budget. Sharing the budget helps the IX Buyer Services team to monitor reporting and make sure that campaigns deliver in full.

Optional

$10,000

Advertiser

The advertiser name.

Optional

Penguin Random House

Number of audiences

The number of audiences in this deal. Each audience will have a unique deal ID.

Optional

4 audiences

Agency

The agency name.

Optional

PMG

Seat ID

The buyer’s seat ID with their chosen DSP.

Optional

13

If you have any questions about Matched Audience deals, contact your IX Representative.