Set up a LiveIntent Matched Audience platform deal

Before you can run a platform deal for Matched Audience with LiveIntent, the following steps need to be completed:

Step 1

Buyers must provide the name of the DSP that they are working with to IX Buyer Services. Buyers can also provide the IX DSP ID (optional).

Step 2

Buyers can upload audiences by doing one of the following:

  • Work with LiveIntent’s Customer Success Team to create new audiences.
  • Select an existing audience in the LiveIntent platform.

Step 3

After the audience is selected, LiveIntent can export both the customer relationship management (CRM) audience (Custom Audience segments) and website audiences (Dynamic Audience segments) and send to IX as Matched Audience files.

Step 4

IX’s Buyer Services team creates a deal and shares a deal ID with the buyer.

Step 5

The buyer builds the Matched Audience deal in their chosen DSP. Since Matched Audience deals focus on small, precise, and highly performing audience segments, buyers should follow IX best practices in DSP setup. For more information on how buyers can optimize a deal, see Tips for buyers to optimize a Matched Audience deal.

Step 6

Once a Matched Audience campaign is set up and a user from the Matched Audience file is recognized on a publisher's page, IX detects the Matched Audience in real time and generates a bid request for the deal ID tied to that audience. This detection is enabled by the IX RTI framework using the LiveIntent RTI adapter. For more information, see Matching users using LiveIntent.

Step 7

DSPs can then bid and win on opportunities for the buyer's Matched Audience. The user within the selected Matched Audience will see the campaign on the publisher site.

If you need further assistance with Matched Audience, contact the IX Buyer Services team at or contact LiveIntent at