List of supported identifier providers

Index Exchange (Index) offers addressability solutions with the following identifier providers, where:

A Matched Audiences ID is an ID where data partners or Media Owners upload a list of IDs for a particular Universal ID provider and match a deal ID against that audience segment.
A Universal ID is an ID that Index can receive from data partners and pass to DSPs in the bid request.

Identifier provider	Name of identifier	Index solution compatibility
33Across	33accrossId	Universal ID
Amazon	amazonAdvertisingID	Universal ID
Audigent	hadronId	Matched Audience
Central and Eastern Europe ID	ceeid	Universal ID
Criteo	CriteoID	Universal ID
Epsilon	publinkId	Universal ID
European Unified ID (EUID)	euid	Universal ID
first-id.fr	First-id	Universal ID
Google PAIR ID	pairId	Universal ID
ID5	id5id	Universal ID Matched Audience
Intimate Merger	imuid	Matched Audience
LiveIntent	nonID	Universal ID Matched Audience
LiveRamp	RampID	Universal ID Matched Audience
Loblaw LMPID	lmpid	Universal ID
Lotame	lotamePanoramaId	Universal ID Matched Audience
Merkle	MRKL	Matched Audience
NovatiqId	NovatiqId	Universal ID
netID	NETID	Universal ID
Neustar	fabrickId	Matched Audience
SharedID	pubcid	Universal ID
TrustPid	trustpid	Universal ID
Unified ID 1.0	TDID	Universal ID
Unified ID 2.0	UID2	Universal ID
Utiq	utiq	Universal ID Matched Audience
Yahoo ConnectID	connectId	Universal ID