Index Exchange (Index) offers addressability solutions with the following identifier providers, where:
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A Matched Audiences Matched Audiences are IDs where data partners or publishers upload a list of IDs for a particular Universal ID provider and match a deal ID against that audience segment. ID is an ID where data partners or publishers upload a list of IDs for a particular Universal ID Universal IDs are IDs that Index can receive from data partners and pass to DSPs in the bid request. provider and match a deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. ID against that audience segment.
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A Universal ID is an ID that Index can receive from data partners and pass to DSPs in the bid request An OpenRTB request that is sent from a supply-side platform (SSP) or ad exchange to the DSP requesting a bid response for potential impressions. A bid request contains information about the impression that allows the DSP to decide whether to bid on the impression..
| Identifier provider | Name of identifier | Index solution compatibility |
|---|---|---|
|
33accrossId |
|
|
|
amazonAdvertisingID |
|
|
|
hadronId |
|
|
|
ceeid |
|
|
|
CriteoID |
|
|
|
publinkId |
|
|
|
euid |
|
|
|
First-id |
|
|
|
pairId |
|
|
|
id5id |
|
|
|
imuid |
|
|
|
nonID |
|
|
|
RampID |
|
|
|
lmpid |
|
|
|
lotamePanoramaId |
|
|
|
MRKL |
|
|
| NovatiqId |
NovatiqId |
|
|
NETID |
|
|
|
fabrickId |
|
|
|
pubcid |
|
|
|
trustpid |
|
|
|
TDID |
|
|
| Unified ID 2.0 | UID2 |
|
|
utiq |
|
|
|
connectId |
|
