Configure your ad server

Note: This topic only applies to the IX Custom Library™ and IX Wrapper Library™ types. it does not apply to the IX Identity Library™.

Before you can integrate with IX using the IX Library™, we configure your ad server:

Step 1

Determine a reporting strategy.

Step 2

Provide us with access to your ad server.

Step 3

We create a base line item for testing.

Step 4

We test the line item's performance in a staging environment.

Step 5

We create line items for the IX Library.

Note: This section is only applicable for Google Ad Manager. If you are using a different ad server, the process may change. If you have any questions about how to configure a different ad server, contact your IX Representative.

After you finish: Test the IX Library's performance in a staging environment.