Using the IX Custom Library

The IX Custom Library™ is the most versatile header bidding solution. It's highly customizable and is compatible with any ad server, but has a more technically advanced integration. There are three modules within this IX Library type. Each module supports different publisher preferences. To use the IX Custom Library, review the following modules and choose the one that's best suited for your needs:

Module Description

GAM Manual Module

Use this module in the following situations:

  • You use Google Ad Manager.
  • You want to control the final ad call to Google Ad Manager.
  • You are comfortable with and have the resources for an advanced technical setup.

Postbid Module

Use this module in the following situations:

  • You use Google Ad Manager.
  • You want the auction in Google Ad Manager to occur first.
  • Your prefer a simplified technical setup.
  • You're comfortable with occasional line item maintenance.

Universal Module

Use this module in the following situations:

  • You use an ad server that's not Google Ad Manager.

  • You want to have full control over the header bidding solution on your site.

  • You're comfortable with and have the resources for an advanced technical setup.

  • You want to monetize video inventory.