Using IX Wrapper Library

The IX Wrapper Library™ is our header bidding solution with the easiest integration. Use this IX Library™ type in the following situations:

  • You use Google Ad Manager (GAM).
  • You want an easy solution to integrate header bidding demand onto your site.
  • You want the IX Library to handle which ads are displayed on your site, set targeting, and manage timing of the GAM ad call.
  • You want to monetize video inventory.

How it works

The following describes how the IX Wrapper Library works when it's implemented on your site:

Step 1

The IX Wrapper Library calls all of the certified adapters that you want to include.

Step 2

Bidding adapters conduct auctions, return demand, and deliver the demand they retrieve, through the IX Wrapper Library, to Google Ad Manager.

Step 3

Google Ad Manager completes a final auction and selects a winning line item.

Step 4

If the line item corresponds to a certified bidding adapter, the IX Wrapper Library communicates with the creative, and injects the appropriate ad into the correct slot on the publisher's site.

To implement the in the IX Wrapper Library on your site, see Integrate with IX using the IX Wrapper Library.