Creative type definitions

The following table defines how creative types are classified to help you determine which ones you may want to block from your site.

Creative type Definition
Audio A standard in-banner ad that produces a sound when a user interacts with it.
Expandable Any banner ad that changes dimensions when a user interacts with it. However, auto-expandable ads are blocked because we only allow user-initiated expandable creatives on our exchange.
In-Banner Video A standard in-banner ad in the form of a video.
Overlay/Voken Any banner ad that appears on top of a site’s content when a user interacts with it.
Provocative or Suggestive Imagery Any creative that’s intended for an older audience.
Survey A standard in-banner ad that contains a survey.