Creative type definitions

The following table defines how creative A digital ad made available in various creative types, defined by their size in pixels such as 300x250px. types are classified to help you determine which ones you may want to block from your site.

Creative type Definition
Expandable Any banner ad that changes dimensions when a user interacts with it.
In-Banner Video A standard in-banner ad in the form of a video.

Flex Video An Index feature that allows Index to render a video ad in a banner ad slot, using our own renderer.

An Index-rendered video ad unit that serves seamlessly into banner ad slots. By default, Flex Video ad units are muted and auto-play when in view, providing a non-intrusive and eye-catching ad experience. Flex Video is currently in Beta. For more information about Flex Video, contact your Index Representative.