Industry definitions

The following table defines how industries are classified to help you determine which ones you may want to block from your site.

Advertiser industry Definition
Auto/Dealers Any creative that advertises an auto dealership. This includes an automobile or motorcycle (both new and used), camper, RV, or farming equipment available at the dealership depicted.
Auto/Manufacturers (motorcycles, RVs, etc.) Any creative that advertises an auto manufacturer. This includes any automobile or motorcycle (both new and used), camper, RV, or farming equipment made by the manufacturer depicted.
Auto/Other Any creative that advertises the automotive industry and does not fit into Auto/Dealers, Auto/Manufacturers, Auto/Parts & Services, or Auto/Rentals. This includes (but is not limited to) auctions, car reviews, online purchases.
Auto/Parts & Services Any creative that advertises parts or services for automobiles, including maintenance, car parts, or detailing.
Auto/Rentals Any creative that advertises an auto rental company or auto rental service.
Business/B2B/Medical Equipment & Supplies Creative that advertises a medical product or services for businesses, this can include ventilators, x-ray machines, or similar related products.
Business/B2B/Products & Services Creative that advertises a product or service for businesses, including office equipment, software, and telecom services not including medical equipment and supplies.
Business/Energy & Utilities Any creative that advertises a business that supplies energy and utilities. This includes local electricity, hydro or power companies, and solar power companies.
Business/Legal Any creative that advertises a legal service, such as a law firm or bail bond services.
Business/Other Any creative that advertises a business that does not fit into Business/B2B, Business/Energy & Utilities, Business/Legal, or Business/Services, such as niche products and services.
Business/Services (i.e. local/SMBs) Any creative that advertises a local small or medium sized business or general business services. This includes (but is not limited to) home renovations, spas, package delivery companies.
Careers & Employment Any creative that advertises employment opportunities, including a specific job position, recruiters, or job posting sites.
CPG/Alcohol/Alcohol Abuse Cessation Any creatives that advertise the dangers of drinking alcohol, education on alcohol abuse, alcohol abuse programs or other anti-alcohol abuse related content.
CPG/Alcohol/Retail Creative that advertises the consumption of alcohol, including beer and wine stores, wineries, breweries, and companies that produce beer, liquor, or wine. This industry may also include wineries.
CPG/Cannabis/CBD Creatives that specify CBD-related products only.
CPG/Cannabis/Cannabis Broad all-encompassing cannabis creatives, including pre-rolled cannabis, cannabis paraphernalia, edibles, cannabis seeds, and more.
CPG/Cannabis/Hemp Creatives that specify hemp-related products only.
CPG/Cleaning Supplies Any creative that advertises a consumer packaged good that’s intended for home cleaning. This includes (but is not limited to) detergents, paper towels, and floor cleaning products.
CPG/Diet & Health Any creative that advertises a consumer packaged good that’s designed to assist in weight loss or provide a specific health benefit. This includes (but is not limited to) weight loss vitamins, supplements, diet food.
CPG/Drug Paraphernalia Any creative that advertises a drug apparatus, such as a bong. This industry is blocked by default.
CPG/Food & Drink Any creative that advertises a consumable food or beverage. This includes water, coffee, baby food, groceries, food delivery services, and stores advertising a specific food or drink that they sell.
CPG/House & Home Any creative that advertises home-related goods, including plastic cups, utensils, Tupperware, and hardware.
CPG/Personal Care & Cosmetics Any creative that advertises cosmetic or personal care products, including shampoo, soap, makeup, and diapers.
CPG/Pharma/Non-Prescription Creative that advertises over-the-counter medication, such as pain relievers, cold medication, and allergy medication.
CPG/Pharma/Prescription Creative that advertises prescribed medications.
CPG/Other Any creative that advertises a consumer packaged good that does not fit into any of the CPG sub-categories.
CPG/Tobacco/Smoking Cessation Creative that advertises anti-smoking, dangers of smoking, or other anti-smoking content.
CPG/Tobacco/Tobacco Creative that advertises cigarettes, cigars, and other tobacco-related content.
CPG/Tobacco/Vaping Creative that advertises e-cigarettes or vaping products.
Dating Any creative that advertises a matching service for people looking for a partner.
Education Any creative that advertises a learning or educational service, such as private school, college, or language courses.
Entertainment/Bars & Restaurants Any creative that advertises a bar, pub, club, restaurant, or other business that serves food or alcohol.
Entertainment/Gambling/Poker and Professional Gambling Creative that advertises a product or service that involves professional gambling, including online poker sites, professional poker tournaments and local bingo.
Entertainment/Gambling/Sports Gambling Creative that advertises a product or service that involves sports gambling. This includes betting on professional sports, racetracks and betting stores (Europe).
Entertainment/Gaming Any creative that advertises a gaming-related product or service, including consoles, games, and online gaming.
Entertainment/Hobbies & Interests Creative that advertises a business, service, or activity that is done for enjoyment, typically during one's leisure time, such as bowling, reading clubs, or karaoke.
Entertainment/Lottery & Sweepstakes Any creative that advertises a lottery or sweepstakes, such as a local lottery or Publishers Clearing House.
Entertainment/Other Any creative that advertises an entertainment-related product or service that does not fit into any of the Entertainment sub-categories, such as a bowling alley.
Entertainment/Performance & Events Any creative that advertises a specific event or performance, including concerts, live theater performances, and expos.
Entertainment/Sports Any creative that advertises a sporting event. This includes tickets for a live event (such as a hockey game), or advertisements for a televised event (such as the Super Bowl).
Financial/Banks Any creative that advertises a bank or credit union.
Financial/Blockchain Creative that advertises the sale or service of blockchain. Blockchain creative can be registered if they are not associated with cryptocurrency. Blockchain creative that promotes cryptocurrency must be rejected following the cryptocurrency rejection rules.
Financial/Credit Card Any creative that advertises a credit card, such as MasterCard or AMEX.
Financial/Cryptocurrency Any creative that advertises a cryptocurrency. This industry is blocked by default.
Financial/Forex Any creative that advertises the Foreign Exchange Market. This industry is blocked by default.
Financial/Insurance/Auto Any creative that advertises a company offering automobile insurance.
Financial/Insurance/Bundle Creative that advertises multiple insurance products. This could include auto, health, home, life and travel insurance.
Financial/Insurance/Health Any creative that advertises a company offering health insurance.
Financial/Insurance/Home Any creative that advertises a company offering home content insurance.
Financial/Insurance/Life Any creative that advertises a company offering life insurance.
Financial/Insurance/Travel Any creative that advertises a company offering travel insurance.
Financial/Investing Any creative that advertises an option to invest money, including a mortgage, wealth advice, and cash-for-gold companies.
Financial/Other Any creative that advertises a financial-related product or service that does not fit into any of the Financial sub-categories, such as ATMs.
Financial /Services (scores, tax, etc.) Any creative that advertises a financial service.
Government/Military Creative that advertises products or services offered by the military.
Government/Non-Military Divisions Creative that advertises a product or service offered or funded by a level of government, such as local garbage collection and resources for certain groups. This excludes any military divisions.
Health/Fitness Any creative that advertises a product or service that’s designed to improve a person’s general fitness or assist in weight loss. This includes gyms, fitness equipment, and weight loss programs.
Health/Medical Any creative that advertises a primary care doctor, walk-in clinics, or specialists (for cancer treatment, pregnancy, urology, dermatology, and more).
Health/Other Any creative that advertises a health-related product or service that does not fit into any of the sub-categories, such as medical equipment.
Health/Services Any creative that advertises a health-related service, including a hospice, palliative care, nursing home, home care, rehabilitation center, optional surgery (such as laser eye surgeryand a face lift), and life-enhancing equipment (such as hearing aids).
Media/Books and Literature Creative that advertises the sale of books, magazines, essays, or other related content.
Media/Other Any media-based creative that does not fit into any of the Media sub-categories, such as social media sites.
Media/Movies Any creative that advertises the sale, rental, or viewing of a movie, including cinemas, DVDs, and online rentals or purchases.
Media/Music Any creative that advertises the purchase or streaming of music, including CDs, radio stations, or online music purchases.
Media/Network TV Any creative that advertises a television show. This includes shows that can be viewed on network TV or through a streaming service (such as Netflix).
Media/News Creative that advertises the purchase or viewing of newspapers, news stations, or other news outlets.
Media/Radio Any creative that advertises a radio station or program.
Media/Social Media Platforms & Influencers Creative that advertises a social media website or apps like Twitter, Facebook, Instagram. Or advertises the promotion of a popular account on social media apps or websites.
Media/Web apps Any creative that advertises a web application, including mobile apps, emojis, and eCards.
Non-profit/Charities Any creative that advertises an organization that promotes poverty relief, raises funds for a specific cause, or benefits a specific community (such as a mission).
Non-Profit/Churches and Religious Entities Creative that advertises religious churches, entities or religious leaders.
Non-profit/Political – Democratic Any creative that promotes either a candidate of the US Democratic Party or a company supported by the party. This includes both the creative and landing page.
Non-profit/Political – Republican Any creative that promotes either a candidate of the US Republican Party or a company supported by the party. This includes both the creative and landing page.
Non-profit/Political Any creative that advertises a specific political party or candidate.
Non-profit/Other Any creative that advertises for a non-profit organization, but does not fit into any of the sub-categories, such as a church or library.
Pet care Any creative that advertises a consumer packaged good related to pets, including pet food, vitamins, supplements, and litter.
Real Estate Any creative that advertises real estate.
Retail/Apparel & Footwear Any creative that advertises clothing, shoes, or accessories available at a specific store.
Retail/Consumer Electronics Any creative that advertises consumer electronics for sale at a specific store, including televisions, computers, and cameras).
Retail/Group Buys & Deals Any creative that advertises a group discount website. This includes sites that offer a deal when purchased for a specific number of people.
Retail/House & Home Any creative that advertises furniture, decorative accessories, kitchen gadgets, and home repairs available at a specific store or business.
Retail/Luxury Any creative that advertises jewelry, watches, or other luxury items for sale at a specific store.
Retail/Other Any creative that advertises a specific store or product, but does not fit into any of the Retail sub-categories, such as a drug store, music store, small grocery store.
Retail/Stores/Guns & Firearms Creative that advertises a store (location or online) that is promoting the sale of guns, firearms or related products.
Retail/Stores/Hunting & Outdoors Creative that advertises a store (location or online) that is promoting the sale of recreational hunting and outdoor equipment. This does not include the sale of firearms and guns.
Retail/Stores/Stores Creative that advertises a large retail store or a shopping mall/plaza, such as Target, Whole Foods, or an outlet mall.
Retail/Stores/Toys Creative that advertises a store (location or online) that is promoting the sale of toys, board games, arts and crafts or related products.
Telecom/Bundled Service Any creative that advertises a telecom services bundle, such as a cable, mobile, or internet package.
Telecom/Cable Any creative that advertises a cable television service, including television and streaming services.
Telecom/ISP Any creative that advertises an Internet Service Provider.
Telecom/Mobile Any creative that advertises a mobile phone service.
Telecom/Other Any creative that advertises a telecom service, but does not fit into any of the Telecom sub-categories.
Telecom/Phone Any creative that advertises home telephone services, such as a discounted long-distance calling plan.
Travel/Air Any creative that advertises a specific airline.
Travel/Attractions Any creative that advertises a tourist attraction, such as a large amusement park, zoo, museum, or other place of interest.
Travel/Casinos Any creative that advertises a specific casino, including a hotel within a casino.
Travel/Cruises Any creative that advertises a cruise, including cruise ships and local boat cruises.
Travel/Destinations Any creative that advertises a geographic location to travel to.
Travel/Ground Any creative that advertises a form of ground transportation, including cabs, Uber, trains, buses, and subways.
Travel/Lodging Any creative that advertises a place to stay while traveling, other than a resort. This includes a hotel, motel, cabin, campsite, hostel.
Travel/Online Booking Creative that advertises online booking agencies like booking.com, expedia, etc. This excludes creatives that are promoting specific vacations or resorts.
Travel/Other Any creative that advertises a travel-related service, but does not fit into any of the Travel sub-categories, such as a travel agent or self-service travel booking site.
Travel/Resorts Any creative that advertises a hotel resort chain, such as Sandals or Iberostar.
Travel/Travel Agents Creative that advertises a person or agency of contact for travel.