The following table defines how industries are classified to help you determine which ones you may want to block from your site.
| Advertiser industry | Definition |
|---|---|
Auto/Dealers | A dealership selling new or used motor vehicles (including cars, trucks, boats, RVs, farming equipment, etc.). |
Auto/Manufacturers | A business manufacturing motor vehicles (e.g., Honda, Toyota). |
Auto/Parts & Services | A business selling vehicle parts or offering vehicle services. |
Auto/Rentals | A company providing rental services for motor vehicles (including cars, boats, trucks, RVs, farming equipment, etc.). |
Business/B2B/Medical Equipment & Supplies | Medical products or services intended to be sold to other businesses (e.g., x-ray machines, ventilators). |
Business/B2B/Products & Services | General products or services intended to be sold to other businesses (e.g., office equipment), excluding medical products or services. |
Business/Energy & Utilities | A business that supplies energy or utilities to consumers. |
Business/Legal | A business offering a legal service (e.g., law firm, paralegal). |
Business/Services (i.e. local/SMBs) | A small or medium-sized local business providing a service (e.g., framing service, home renovation services, event venue). |
Careers & Employment | Employment opportunities, including specific job positions, recruiters, or job posting sites (e.g., Indeed). |
CPG/Alcohol/Alcohol Abuse Cessation | Educational or awareness content on the risk of drinking alcohol, or alcohol, or an alcohol abuse recovery program. |
CPG/Alcohol/Retail | A retail store selling alcohol, producer of alcohol, or a specific alcoholic beverage which is available for sale. |
CPG/Cannabis/CBD | Cannabis products containing CBD only (i.e., no THC). |
CPG/Cannabis/Cannabis | General cannabis (containing THC) or associated paraphernalia. |
CPG/Cannabis/Hemp | Cannabis products containing hemp only (i.e., no THC or CBD). |
CPG/Cleaning Supplies | Cleaning products or supplies intended for consumer use. |
CPG/Diet & Health | Packaged foods, beverages, or dietary supplements designed to assist in weight loss or provide a health benefit. |
CPG/Food & Drink | Packaged foods or beverages, or a food delivery service or store. |
CPG/House & Home | Home goods or hardware for consumer use. |
CPG/Personal Care & Cosmetics | Personal care products or cosmetics. |
CPG/Pharma/Non-Prescription | Over-the-counter medication (e.g., pain reliever, cold medication). |
CPG/Pharma/Prescription | Medication that can be obtained through a prescription only. |
CPG/Tobacco/Smoking Cessation | Educational content on smoking or the risk of smoking, or smoking cessation programs. |
CPG/Tobacco/Tobacco | Products containing tobacco or intended to be used with tobacco (e.g., pipe, rolling paper). |
CPG/Tobacco/Vaping | E-cigarettes, vaping juice, or other vaping products. |
Dating | A dating or relationship matching service or app. |
Education | An educational service, institution, or course. |
Entertainment/Bars & Restaurants | A bar, restaurant, or other business that serves food and/or alcohol. |
Entertainment/Gambling/Poker and Professional Gambling | A product or service that offers professional gambling or poker, either at a venue or online. |
Entertainment/Gambling/Sports Gambling | A product or service that offers sports betting at a venue or online. |
Entertainment/Gaming | A gaming-related product or service, including consoles, games, and online (web or mobile) games. |
Entertainment/Hobbies & Interests | A business, service, club, or activity that is done for enjoyment, typically during one's leisure time (e.g., bowling, karaoke). |
Entertainment/Lottery & Sweepstakes | A lottery or sweepstakes (e.g., local raffle). |
Entertainment/Performance & Events | A specific live entertainment event (e.g., concerts, theaters) or expo, excluding sporting events. |
Entertainment/Sports | Tickets for a live sporting event or promotion of a televised sporting event. |
Financial/Banks | A bank or credit union. |
Financial/Credit Card | A credit card. |
Financial/Cryptocurrency | A service for digital currency, designed to work through a computer network (e.g. bitcoin, blockchain). |
Financial/Forex | A foreign exchange trading service. |
Financial/Insurance/Auto | A company selling vehicle insurance. |
Financial/Insurance/Bundle | A company selling a bundled package of insurance products (e.g., car and home). |
Financial/Insurance/Health | A company selling health insurance. |
Financial/Insurance/Home | A company selling home insurance. |
Financial/Insurance/Life | A company selling life insurance. |
Financial/Insurance/Travel | A company selling travel insurance. |
Financial/Investing | A service that provides investment options, mortgage offers, wealth advice, or a gold-for cash exchange. |
Financial /Services | A general financial service (e.g., tax or accounting services). |
Government/Military | A product or service offered by a military or recruitment to serve in the military. |
Government/Non-Military Divisions | A product or service offered or funded by a level of government (e.g., garbage collection), excluding services provided by a military. |
Health/Fitness | A product or service designed to improve a person's general fitness or assist in weight loss. |
Health/Medical | A medical service, clinic, or specialist (e.g., dentist, doctor's office). |
Health/Services | A health-related service, including a hospice, palliative care, nursing home, home care, rehabilitation center, optional surgery, or medical equipment intended for consumers. |
Media/Books and Literature | A book, magazine, or other literature available for purchase. |
Media/Movies | The sale or rental of a physical movie, an online movie, or tickets to see a movie. |
Media/Music | A music streaming service, online music, or audio-based physical media available for sale. |
Media/Network TV | A specific TV show or program that can be viewed on cable TV or a streaming service. |
Media/News | Newspapers, news channels, or online news subscriptions. |
Media/Radio | A radio program or podcast. |
Media/Social Media Platforms & Influencers | A social media website, a social media app, or the promotion of a specific user's social media profile. |
Media/Web apps | A web or mobile software program or utility application available for download on the user's device. |
Non-profit/Charities | An organization that provides money or support to those in need or provides a societal or community benefit, primarily on a volunteer basis (excluding religious organizations). |
Non-Profit/Churches and Religious Entities | A church, synagogue, mosque, or other religious institution, or promotion of a particular religious leader. |
Non-profit/Political - Democratic | Promotion of an electoral candidate of the US Democratic Party or a company supported by the party. |
Non-profit/Political - Republican | Promotion of an electoral candidate for the US Republican Party or a company supported by the party. |
Non-profit/Political | Promotion of a political party, political candidate, or political issue position. |
Pet care | A pet product or service available for consumer purchase. |
Real Estate | A commercial property |
Retail/Apparel & Footwear | A store selling clothing, shoes, or accessories. |
Retail/Consumer Electronics | A store selling consumer electronics. |
Retail/Group Buys & Deals | A website offering group discounts, deals, or coupons (e.g., Groupon). |
Retail/House & Home | A store selling furniture, home décor, homeware, or garden products, or offering home care or repair services. |
Retail/Luxury | A store that sells jewelry, watches, or other luxury items. |
Retail/Stores/Guns & Firearms | A store selling guns or firearms. |
Retail/Stores/Hunting & Outdoors | A store selling hunting equipment or other outdoor goods. |
Retail/Stores/Stores | A supermarket, grocery store, convenience store, multi-channel retailer, shopping mall, or shopping plaza. |
Retail/Stores/Toys | A store selling toys, games or crafts. |
Telecom/Bundled Service | A business advertising a bundled package of media services (e.g., internet, mobile and TV service). |
Telecom/Cable | |
Telecom/ISP | Broadband internet service. |
Telecom/Mobile | Mobile phone plans or services. |
Telecom/Phone | Home phone plans or services. |
Travel/Air | A specific airline. |
Travel/Attractions | A tourist attraction (e.g., museums, zoos). |
Travel/Casinos | A specific casino, including a hotel with a casino. |
Travel/Cruises | A local or international cruise. |
Travel/Destinations | A specific geographic travel destination. |
Travel/Ground | A form of ground transportation or ride share service. |
Travel/Lodging | Travel lodgings excluding resorts (e.g. hotel, campsite). |
Travel/Online Booking | An online travel booking agency. |
Travel/Resorts | A hotel resort or all-inclusive vacation accommodations. |
Travel/Travel Agents | A travel agency or information for a travel agent. |
