Remove a content block

Media Owners
Last Updated: April 30, 2026

Remove a content block that you have previously applied to a DSPClosed Demand-Side Platform (DSP). A software platform that automates bidding decisions in real-time and efficiently connects buyers and audiences through an ad exchange or SSP. Also known as a buy-side platform., buyer, industry, advertising brand, content groupClosed A category used to identify characteristics of campaigns based on the content of their creatives. Publishers can use content groups to block certain ad content from showing on their site, for example religious content., or creative typeClosed A classification of ads based on behavior. Describes the properties of the advertisement creative. Available formats include: standard, expandable, overlay/voken, in-banner video, survey, audio, and video..

  1. Enter your email address and password to log in to the Index UI at app.indexexchange.com.

  2. If you have more than one account, select the account that you want to access.

  3. Go to Campaigns & BlocksBlocking Controls.
  4. In the Site IDClosed Site IDs are unique Index-specific identifiers that represent specific inventory and attributes based on our media owners needs. Site IDs are created in the Index UI and these IDs are used by media owners to make real-time bid requests. drop-down list, select the site that you want to remove the blocks from.
  5. In the CampaignClosed A collection of multiple ads in different formats. Blocking Options section, the areas that are expanded have had blocks applied to them. Locate the area that contains the blocks you want to remove.
  6. In the (Blocked) list, select the item that you want to allow on your site.
  7. Click the arrow button at the top of the (Blocked) list to move the selected item to the (Allowed) list.
  8. Click Save Changes.