Integrating a CMP

We validate all Consent Management Platforms (CMP) that our clients are working with to ensure they are implemented correctly and operate successfully with our products. After you’ve selected a CMP, enable privacy regulation support in the IX Library™.

We recommend the following best practices when selecting and implementing a CMP:

  • The CMP should make the appropriate JavaScript API available on the page based on the privacy regulation applicable to the visitor. These APIs are defined in the IAB frameworks supported.
  • The JavaScript APIs should always be available on the page before the IX Library loads. The IAB frameworks recommend including a CMP-provided synchronous Stub for this purpose. This is the most effective method for signalling to the IX Library that you have enabled a CMP.
  • Place the Stub and the CMP script above the IX Library in the <head> section of your site.