Publishers selling native ad inventory can integrate with Index Exchange (Index) using OpenRTB to access Index’s native demand. Native ads are designed with text, images, or videos as provided by the marketer. The ads are optimized by the media owner or Index Exchange (Index) for the location where they are served. Native ad inventory is currently available on web.
How it works
Publishers selling native ad inventory will request a set of assets from buyers, such as a headline, image, logo, and descriptive ad copy. Buyers who are interested in buying native inventory must return these assets requested from the Media Owner as part of a valid native bid response. For more information on how native works in an auction, refer to the steps below.
A publisher sends a native bid request through a supported supply source, such as Google's Open Bidding, to Index Exchange (Index). The native request contains a native object within the impression object.
Index passes the bid request containing a list of the requested fields (creative assets) to eligible DSPs.
Eligible DSPs bid on the impression opportunity and return the requested fields in their bid response to Index.
Index runs an auction to select a winning bid and sends the buyer's creative assets to the supply source.
The supply source runs a final auction to select the winning bid and sends the buyer's creative assets to the Media Owner.
The Media Owner assembles the assets into a native ad and styles them to fit their site or mobile app's design.
For more information on supported native bid request and response fields, see:
