The following table lists the standard creative attribute values that describe the ad components or act as a restriction on a requested ad. This is typically specified in the Banner and Video object in the bid request.
| Integer value | Description |
|---|---|
| Audio ad (auto-play) |
| Audio ad (user-initiated) |
| Expandable (automatic) |
| Expandable (user-initiated click) |
| Expandable (user-initiated rollover) |
| In-banner video ad (auto-play) |
| In-banner video ad (user-initiated) |
| Pop (for example, over, under, or upon exit) |
| Provocative or suggestive imagery |
| Shaky, flashing, flickering, extreme animation, smileys |
| Surveys |
| Text only |
| User interactive (for example, embedded games) |
| Windows dialog or alert style |
| Has audio on and off button |
| Ad can be skipped (for example, skip button on the pre-roll video) |
