List of creative attributes
The following table lists the standard creative A digital ad made available in various creative types, defined by their size in pixels such as 300x250px. attribute values that describe the ad components or act as a restriction on a requested ad. This is typically specified in the Banner and Video object in the bid request.
Integer value | Description |
---|---|
1
|
Audio ad A standard in-banner ad that produces a sound when the user interacts with it such as the user clicks on an expand button or moves the mouse over the ad. (auto-play) |
2
|
Audio ad (user-initiated) |
3
|
Expandable (automatic) |
4
|
Expandable (user-initiated click) |
5
|
Expandable (user-initiated rollover) |
6
|
In-banner video ad A standard in-banner ad in the form of video. (auto-play) |
7
|
In-banner video ad (user-initiated) |
8
|
Pop (for example, over, under, or upon exit) |
9
|
Provocative or suggestive imagery |
10
|
Shaky, flashing, flickering, extreme animation, smileys |
11
|
Surveys |
12
|
Text only |
13
|
User interactive (for example, embedded games) |
14
|
Windows dialog or alert style |
15
|
Has audio on and off button |
16
|
Ad can be skipped (for example, skip button on the pre-roll video) |