List of creative attributes

The following table lists the standard creative A digital ad made available in various creative types, defined by their size in pixels such as 300x250px. attribute values that describe the ad components or act as a restriction on a requested ad. This is typically specified in the Banner and Video object in the bid request.

Integer value Description
1 Audio ad A standard in-banner ad that produces a sound when the user interacts with it such as the user clicks on an expand button or moves the mouse over the ad. (auto-play)
2 Audio ad (user-initiated)
3 Expandable (automatic)
4 Expandable (user-initiated click)
5 Expandable (user-initiated rollover)
6 In-banner video ad A standard in-banner ad in the form of video. (auto-play)
7 In-banner video ad (user-initiated)
8 Pop (for example, over, under, or upon exit)
9 Provocative or suggestive imagery
10 Shaky, flashing, flickering, extreme animation, smileys
11 Surveys
12 Text only
13 User interactive (for example, embedded games)
14 Windows dialog or alert style
15 Has audio on and off button
16 Ad can be skipped (for example, skip button on the pre-roll video)