List of creative attributes

The following table lists the standard creative attribute values that describe the ad components or act as a restriction on a requested ad. This is typically specified in the Banner and Video object in the bid request.

Integer value Description


Audio ad (auto-play)

2 Audio ad (user-initiated)
3 Expandable (automatic)
4 Expandable (user-initiated click)
5 Expandable (user-initiated rollover)
6 In-banner video ad (auto-play)
7 In-banner video ad (user-initiated)
8 Pop (for example, over, under, or upon exit)
9 Provocative or suggestive imagery
10 Shaky, flashing, flickering, extreme animation, smileys
11 Surveys
12 Text only
13 User interactive (for example, embedded games)
14 Windows dialog or alert style
15 Has audio on and off button
16 Ad can be skipped (for example, skip button on the pre-roll video)