List of creative attributes

Media Owners
Last Updated: April 30, 2026•

The following table lists the standard creativeClosed A digital ad made available in various creative types, defined by their size in pixels such as 300x250px. attribute values that describe the ad components or act as a restriction on a requested ad. This is typically specified in the Banner and Video object in the bid request.

Integer valueDescription

1

Audio adClosed A standard in-banner ad that produces a sound when the user interacts with it such as the user clicks on an expand button or moves the mouse over the ad. (auto-play)

2

Audio ad (user-initiated)

3

Expandable (automatic)

4

Expandable (user-initiated click)

5

Expandable (user-initiated rollover)

6

In-banner video adClosed A standard in-banner ad in the form of video. (auto-play)

7

In-banner video ad (user-initiated)

8

Pop (for example, over, under, or upon exit)

9

Provocative or suggestive imagery

10

Shaky, flashing, flickering, extreme animation, smileys

11

Surveys

12

Text only

13

User interactive (for example, embedded games)

14

Windows dialog or alert style

15

Has audio on and off button

16

Ad can be skipped (for example, skip button on the pre-roll video)