List of HTTP headers to include in server-side beaconing (burl) calls sent to Index

Media Owners
Last Updated: April 30, 2026

If you use server-side beaconing to send the burl, for example from an ad serverClosed A platform that manages, stores, and delivers advertisements to a publisher's site. or Server-Side Ad Insertion (SSAIClosed Server-Side Ad Insertion (SSAI). The technology that combines ads into a video file on the server-side, then delivers video content with the ads embedded to the video player as one file. Also known as server-side ad stitching.), Index Exchange (Index) recommends that you include the following HTTP headers when sending the burl call to Index and DSPs. These headers are used to prevent ad fraud.

AttributeScopeDescription

X-Device-User-Agent

Recommended

A string that identifies the UserAgent of the device on whose behalf the burl is sent.

X-Device-IP

or

X-Forwarded-For

Recommended

The IP address of the device on whose behalf the burl is sent.