Create a programmatic guaranteed deal (open beta)

A programmatic guaranteed deal is a deal type between a media owner and a buyer with specific terms and pricing for inventory that is reserved by the media owner for the buyer. A buyer agrees to a guaranteed budget and the media owner agrees to deliver a specific number of impressions.

To be able to participate in the guaranteed deals open beta program, you must meet the following prerequisites:

• Have web video or STV inventory

• Are using one of the following ad servers:

  • FreeWheel

  • Google Ad Manager

  • SpringServe

• Transact in your local currency

• Use one of the following DSPs

  • The Trade Desk

  • Display & Video 360

  • Yahoo

  • Basis

  • StackAdapt

  • Beeswax

To create a programmatic guaranteed deal:

1. Enter your email address and password to log in to the Index UI at app.indexexchange.com.

2. If you have more than one account, select the account that you want to access.

3. Go to Private Market > Deals.
4. Click the Create Deal drop-down list and select Programmatic guaranteed.

5. In the Deal name field, enter a name for the new programmatic guaranteed deal you are creating.

6. In the Deal ID field, enter a unique deal identifier in one of the following ways:
   • Enter a new deal ID into this field manually. Deal IDs can only contain letters, numbers, and dashes. The deal ID cannot start with a zero or contain spaces.
   • Click GENERATE if you want our system to generate a deal ID for you automatically.
7. In the DSP drop-down list, select the corresponding DSP for this deal.
8. In the Start date and End datefields, specify the duration of the deal inUTC.
9. In the Rate field, specify the minimum gross CPM rate in USD that DSPs must bid for impressions.
10. In the Auction type field, the fixed auction type is automatically chosen for guaranteed deals. The winning bidder only owes the negotiated fixed price amount defined in the Rate field. If the winning bid is higher than the fixed rate, the bid is reduced to the fixed rate.

11. In the Metric drop-down list, select the metric that you want to set as a goal. When you select a metric, the other metric is automatically calculated accordingly based on the selected metric and rate.

    Note: These metrics are only used to show spend and impression goals for reporting and deal synchronization purposes. It is the media owner's ad server that controls the pacing and delivery of the deal.

    Option	Description
    Total spend	The amount of ad spend that the buyer has committed to purchase for the programmatic guaranteed deal. If you select this option, you must enter the total spend value in the Total Spend field.
    Total impressions	The number of impressions that the buyer has committed to purchase for the programmatic guaranteed deal. If you select this option, you must enter the total impressions value in the Total Impressions field.

12. Click CREATE.

After you finish: Share the deal ID with your buyer so that they can respond to your bid requests.