Create a programmatic guaranteed deal (open beta)

A programmatic guaranteed deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. is a deal type between a publisher The owner of a website or app where advertisements are served. and a buyer with specific terms and pricing for inventory that is reserved by the publisher for the buyer. A buyer agrees to a guaranteed budget and the publisher agrees to deliver a specific number of impressions.

To be able to participate in the guaranteed deals open beta program, you must meet the following prerequisites:

To create a programmatic guaranteed deal:

  1. Enter your email address and password to log in to the Index UI at app.indexexchange.com.

  2. If you have more than one account, select the account that you want to access.

  3. Go to Private Market > Deals.
  4. Click the Create Deal drop-down list and select Programmatic guaranteed.

  5. In the Deal name field, enter a name for the new programmatic guaranteed deal you are creating.

  6. In the Deal ID field, enter a unique deal identifier in one of the following ways:
    • Enter a new deal ID into this field manually. Deal IDs can only contain letters, numbers, and dashes. The deal ID cannot start with a zero or contain spaces.
    • Click GENERATE if you want our system to generate a deal ID for you automatically.
  7. In the DSP Demand-Side Platform (DSP). A software platform that automates bidding decisions in real-time and efficiently connects buyers and audiences through an ad exchange or SSP. Also known as a buy-side platform. drop-down list, select the corresponding DSP for this deal.
  8. In the Start date and End date fields, specify the duration of the deal.
  9. In the Rate field, specify the minimum gross CPM Cost Per Thousand (CPM). A pricing structure for buying impressions and is the cost of serving an advertisement 1,000 times. Also known as Cost Per Mille (where M represents 1,000 in Roman numerals) or Cents Per Mille. rate in USD that DSPs must bid for impressions.
  10. In the Auction type The RTB auction type and can be either a first price auction (an auction where the highest bid wins, and the winner pays the highest bid amount in full) or a fixed price auction (an auction that has priority over all other auction bid types and the bid must meet or exceed the pre-determined fixed price). field, the fixed auction type is automatically chosen for guaranteed deals. The winning bidder only owes the negotiated fixed price For specific deals, a fixed price can be negotiated between a publisher and a buyer. If the advertisers bid at this fixed price or above, their bid responses are eligible to compete in the auction, and, if they win the auction, they only pay the fixed price regardless of what their bid amount was. amount defined in the Rate field. If the winning bid is higher than the fixed rate, the bid is reduced to the fixed rate.

  11. In the Metric drop-down list, select the metric that you want to set as a goal. When you select a metric, the other metric is automatically calculated accordingly based on the selected metric and rate.

    Note: These metrics are only used to show spend and impression goals for reporting and deal synchronization purposes. It is the publisher's ad server A platform that manages, stores, and delivers advertisements to a publisher's site. that controls the pacing and delivery of the deal.

    Option Description

    Total spend

    The amount of ad spend that the buyer has committed to purchase for the programmatic guaranteed deal. If you select this option, you must enter the total spend value in the Total Spend field.

    Total impressions

    The number of impressions that the buyer has committed to purchase for the programmatic guaranteed deal. If you select this option, you must enter the total impressions value in the Total Impressions field.
  12. Click CREATE.

After you finish: Share the deal ID with your buyer so that they can respond to your bid requests.