Create a programmatic guaranteed deal (open beta)

A programmatic guaranteed deal A private auction that allows media owners to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. is an agreement between a Media Owner and a buyer with predefined terms and pricing for reserved inventory. The buyer commits to a guaranteed budget, and the media owner commits to delivering a specific number of impressions.

To participate in the guaranteed deals open beta program, you must meet the following prerequisites:

• Have web video or STV Streaming TV (STV). Video content that is shown across any device with an internet connection, for example a Connected TV (CTV). inventory

• Use one of the following ad servers:

  • FreeWheel

  • Google Ad Manager

  • SpringServe

• Transact in your local currency

• Use one of the following DSPs:

  • The Trade Desk

  • Display & Video 360

  • Yahoo

  • Basis

  • StackAdapt

  • Beeswax

To create a programmatic guaranteed deal:

1. Enter your email address and password to log in to the Index UI at app.indexexchange.com.

2. If you have more than one account, select the account that you want to access.

3. Go to Private Market > Deals.
4. Click the Create Deal drop-down list and select Programmatic guaranteed.

5. In the Deal name field, enter a name for the programmatic guaranteed deal.

6. In the Deal ID field, specify a unique deal identifier using one of the following options:
   • Enter your own deal ID. The deal ID can only contain letters, numbers, and dashes. It cannot start with a zero or contain spaces.
   • Click GENERATE if you want our system to generate a deal ID automatically.
7. In the DSP Demand-Side Platform (DSP). A software platform that automates bidding decisions in real-time and efficiently connects buyers and audiences through an ad exchange or SSP. Also known as a buy-side platform. drop-down list, select the DSP for this deal.
8. Optionally, in the Buyer seat ID field, enter a Buyer Seat ID, also known as a Trading Desk A buyer in the RTB exchange. Trading desks integrate with DSPs to participate in the auctions that occur each time an impression is served. A single trading desk may be connected to one or more DSPs. The pairing of a single trading desk with a single DSP represents an advertiser user in our system. ID, if a buyer has provided you with one. It must correspond with the DSP selected in the DSP field.
9. In the Start date and End date fields, specify the duration of the deal in UTC.
10. In the Rate field, specify the minimum gross CPM Cost Per Thousand (CPM). A pricing structure for buying impressions and is the cost of serving an advertisement 1,000 times. Also known as Cost Per Mille (where M represents 1,000 in Roman numerals) or Cents Per Mille. rate in USD that DSPs must bid for impressions.
11. In the Auction type The RTB auction type and can be either a first price auction (an auction where the highest bid wins, and the winner pays the highest bid amount in full) or a fixed price auction (an auction that has priority over all other auction bid types and the bid must meet or exceed the pre-determined fixed price). field, the fixed auction type is automatically chosen for guaranteed deals. The winning bidder only owes the negotiated fixed price For specific deals, a fixed price can be negotiated between a publisher and a buyer. If the advertisers bid at this fixed price or above, their bid responses are eligible to compete in the auction, and, if they win the auction, they only pay the fixed price regardless of what their bid amount was. amount defined in the Rate field. If the winning bid is higher than the fixed rate, the bid is reduced to the fixed rate.

12. In the Metric drop-down list, select the metric that you want to set as a goal. When you select a metric, the other metric is automatically calculated accordingly based on the selected metric and rate.

    Note: These metrics are only used to show spend and impression goals for reporting and deal synchronization purposes. It is the media owner's ad server A platform that manages, stores, and delivers advertisements to a publisher's site. that controls the pacing and delivery of the deal.

    Option	Description
    Total spend	The amount of ad spend that the buyer has committed to purchase for the programmatic guaranteed deal. If you select this option, you must enter the total spend value in the Total Spend field.
    Total impressions	The number of impressions that the buyer has committed to purchase for the programmatic guaranteed deal. If you select this option, you must enter the total impressions value in the Total Impressions field.

13. Click CREATE.

After you finish: Share the deal ID with your buyer so they can respond to your bid requests.