Create a legacy deal

Note: Effective August 17, 2021, the Deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. Type (One to One and One to Many) and Payout fields are no longer available in this deal form. For more information, contact your Index Representative.

Before you begin: Create a deal section.

Enter your email address and password to log in to the Index UI at app.indexexchange.com.
If you have more than one account, select the account that you want to access.
Go to Private Market > Deals.
Click the Create Deal drop-down list and select Legacy.
Under Deal type, select one of the following deal types and set a priority if applicable. For more information on deal types, see Comparing direct deal types

Option	Description	Deal priority
Private auction deal	This deal type is configured to use a first-price auction and to compete with open market bids.	This deal type is automatically set to compete with open market bids and has no priority.
Preferred deal	This deal type does not compete with open market bids and can be configured to use either a first or fixed price For specific deals, a fixed price can be negotiated between a publisher and a buyer. If the advertisers bid at this fixed price or above, their bid responses are eligible to compete in the auction, and, if they win the auction, they only pay the fixed price regardless of what their bid amount was. auction. Make sure that your ad server A platform that manages, stores, and delivers advertisements to a publisher's site., such as Google Ad Manager, is also configured to prioritize this deal type.	In the Priority drop-down list, select a number between 1-10 to specify this deal's priority in the auction that takes place within Index.
Custom	This deal type allows for custom deal configuration settings.	In the Priority drop-down list, select one of the following options: If you want this deal to compete with open market bids, select Competes with open market (no priority). If you don't want this deal to compete with open market bids, select a number between 1-10 to specify this deal's priority in the auction that takes place within Index.

Option

Description

Deal priority

Private auction deal

This deal type is configured to use a first-price auction and to compete with open market bids.

This deal type is automatically set to compete with open market bids and has no priority.

Preferred deal

This deal type does not compete with open market bids and can be configured to use either a first or fixed price For specific deals, a fixed price can be negotiated between a publisher and a buyer. If the advertisers bid at this fixed price or above, their bid responses are eligible to compete in the auction, and, if they win the auction, they only pay the fixed price regardless of what their bid amount was. auction. Make sure that your ad server A platform that manages, stores, and delivers advertisements to a publisher's site., such as Google Ad Manager, is also configured to prioritize this deal type.

In the Priority drop-down list, select a number between 1-10 to specify this deal's priority in the auction that takes place within Index.

Custom

This deal type allows for custom deal configuration settings.

In the Priority drop-down list, select one of the following options:

If you want this deal to compete with open market bids, select Competes with open market (no priority).
If you don't want this deal to compete with open market bids, select a number between 1-10 to specify this deal's priority in the auction that takes place within Index.

Note: Setting a deal priority of 1-10 allows you to prioritize the deals that you've created, and specify the ones you prefer to win. For example, if you prefer this deal to win over another deal you've created, set the priority of this deal to 10 and the priority of the other deal to a lower number. This priority does not impact the deal priority in your ad server (such as Google Ad Manager).

In the Deal name field, enter a name for the new deal you are creating.
In the Deal ID field, enter a unique deal identifier by selecting one of the following options:
- Enter a new deal ID into this field manually. Deal IDs can only contain letters, numbers, and dashes. The deal ID cannot start with a zero or contain spaces.
- Click GENERATE if you want our system to generate a deal ID for you automatically.
In the DSP Demand-Side Platform (DSP). A software platform that automates bidding decisions in real-time and efficiently connects buyers and audiences through an ad exchange or SSP. Also known as a buy-side platform.drop-down list, select the corresponding DSP for this deal.
Optionally, in the Buyer seat ID field, enter a Buyer Seat ID, also known as a Trading Desk A buyer in the RTB exchange. Trading desks integrate with DSPs to participate in the auctions that occur each time an impression is served. A single trading desk may be connected to one or more DSPs. The pairing of a single trading desk with a single DSP represents an advertiser user in our system. ID, if a buyer has provided you with one. It must correspond with the DSP selected in the DSP field.
In the Start date and End date fields, specify the duration of the deal.
In the Rate field, specify the minimum gross CPM Cost Per Thousand (CPM). A pricing structure for buying impressions and is the cost of serving an advertisement 1,000 times. Also known as Cost Per Mille (where M represents 1,000 in Roman numerals) or Cents Per Mille. rate in USD that DSPs can bid for impressions.

In the Auction type The RTB auction type and can be either a first price auction (an auction where the highest bid wins, and the winner pays the highest bid amount in full) or a fixed price auction (an auction that has priority over all other auction bid types and the bid must meet or exceed the pre-determined fixed price). field, choose the type of auction that the deal will participate in. Refer to the following table for more information about each auction type.

Option	Description
First	The highest bid wins and the winning bidder owes the winning bid price.
Fixed	The winning bidder only owes the negotiated fixed price amount defined in the Rate field. If the winning bid is higher than the fixed rate, the bid is reduced to the fixed rate.

Note: The second price auction type is deprecated and no longer supported.

In the Post-Auction Discount A discount applied after the auction, awarded for high-volume purchasing. Applied by assigning a discount value to a deal. The discount is applied post-auction to avoid affecting win rate. field, choose one of the following:
- To set a discount percentage negotiated with the buyer, enter a discount percentage, such as 10.5. Index recommends setting a maximum discount of 50%, but discounts up to 99.9% are supported.
- If you do not want to set a discount, leave this field empty.
For the Human verification and campaign A collection of multiple ads in different formats. blocking checkbox, choose one of the following:
- Select this checkbox if you want our Ad Quality team to review all new creatives before they compete in an auction blocks that you have set in your campaign settings (Campaigns & Blocks > Blocking Controls).
- Deselect this checkbox if you want this deal to ignore any blocks that you have set in your campaign settings (Campaigns & Blocks > Blocking Controls). Deselecting this checkbox also means that the creatives bidding for this deal will only undergo an automated malicious threat scan.
Under Deal sections, search or select the deal sections that you want to apply to this deal.
Click CREATE.

After you finish: Share the deal ID with your buyer so that they can respond to your bid requests.