Create a new deal using deal sections

Note: Effective August 17, 2021, the Deal Type (One to One and One to Many) and Payout fields are no longer available in this deal form. For more information, contact your IX Representative.

Before you begin: Create a deal section.

  1. Enter your email address and password to log in to the IX App at app.indexexchange.com. If you don’t have log in credentials, see Log in to the IX App.

  2. If you have more than one account, select the account that you want to access.

  3. Go to Private Market > Deals.
  4. Click the Create Deal drop-down list and select Using Deal Sections.
  5. Under Deal type, select one of the following deal types and set a priority if applicable. For more information on deal types, see Comparing deal types
  6. Option Description Deal priority

    Private auction deal

    This deal type is configured to use a first-price auction and to compete with open market bids.

    This deal type is automatically set to compete with open market bids and has no priority.

    Preferred deal

    This deal type does not compete with open market bids and can be configured to use either a first or fixed price auction. Make sure that your ad server, such as Google Ad Manager, is also configured to prioritize this deal type.

    In the Priority drop-down list, select a number between 1-10 to specify this deal's priority in the auction that takes place within IX.

    Custom

    This deal type allows for custom deal configuration settings.

    Note: If you are creating the deal to serve interactive skin ads and have enabled the MASS Prebid module with IX, select the Custom option.

    In the Priority drop-down list, select one of the following options:

    • If you want this deal to compete with open market bids, select Competes with open market (no priority).

    • If you don't want this deal to compete with open market bids, select a number between 1-10 to specify this deal's priority in the auction that takes place within IX.

    Note: If you are creating the deal to serve interactive skin ads and have enabled the MASS Prebid module with IX, select a Priority of 5.

    Note: Setting a deal priority of 1-10 allows you to prioritize the deals that you've created, and specify the ones you prefer to win. For example, if you prefer this deal to win over another deal you've created, set the priority of this deal to 10 and the priority of the other deal to a lower number. This priority does not impact the deal priority in your ad server (such as Google Ad Manager).

  7. In the Deal name field, enter a name for the new deal you are creating.
  8. In the Deal ID field, enter a unique deal identifier by selecting one of the following options:
    • Enter a new deal ID into this field manually. Deal IDs can only contain letters, numbers, and dashes. The deal ID cannot start with a zero or contain spaces.
    • If you are creating the deal to serve interactive skin ads and have enabled the MASS Prebid module with IX, you will need to create a deal ID that starts with the word MASS. We recommend the following format: MASSTECHVENDORBUYERDATE.
      Example: MASSINSKINMEDIACOM08072021

    • Click GENERATE if you want our system to generate a deal ID for you automatically.
  9. In the DSPdrop-down list, select the corresponding DSP for this deal.
  10. Optionally, in the Buyer seat ID field, enter a Buyer Seat ID, also known as a Trading Desk ID, if a buyer has provided you with one. It must correspond with the DSP selected in the DSP field.
  11. In the Start date and End date fields, specify the duration of the deal.
  12. In the Rate field, specify the minimum gross CPM rate in USD that DSPs can bid for impressions.
  13. In the Auction type field, choose the type of auction that the deal will participate in. Refer to the following table for more information about each auction type.
    OptionDescription

    First

    The highest bid wins and the winning bidder owes the winning bid price.

    Second

    The highest bid wins and the winning bidder owes the second-highest bid price plus one penny

    Fixed

    The winning bidder only owes the negotiated fixed price amount defined in the Rate field. If the winning bid is higher than the fixed rate, the bid is reduced to the fixed rate.

    Note: If you are creating the deal to serve interactive skin ads and have enabled the MASS Prebid module with IX, select the Fixed option as the auction type.

  14. In the Post-Auction Discount field, choose one of the following:
    • To set a discount percentage negotiated with the buyer, enter a discount percentage, such as 10.5. IX recommends setting a maximum discount of 50%, but discounts up to 99.9% are supported.
    • If you do not want to set a discount, leave this field empty.
  15. For the Human verification and campaign blocking checkbox, choose one of the following:
    • Select this checkbox if you want our Ad Quality team to review all new creatives before they compete in an auction blocks that you have set in your campaign settings (Blocks & Campaigns > Blocking Controls).
    • Deselect this checkbox if you want this deal to ignore any blocks that you have set in your campaign settings (Blocks & Campaigns > Blocking Controls). Deselecting this checkbox also means that the creatives bidding for this deal will only undergo an automated malicious threat scan.
    • Note: If you are creating the deal to serve interactive skin ads and have enabled the MASS Prebid module with IX, deselect this checkbox.

  16. Under Deal sections, search or select the deal sections that you want to apply to this deal.
  17. Click CREATE.

After you finish: Share the deal ID with your buyer so that they can respond to your bid requests.