For Media Owners who prefer to use an API, you can use the Deals API to view, create, and manage your Private Marketplace deals that you have negotiated with buyers. You can perform the following tasks using the Deals API:
Create and manage inventory groups: You can group specific site IDs to create categories within your inventory that you want to target in the same way and apply to a specific deal
A private auction that allows media owners to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs.. Create and manage deal settings: You can specify deal, inventory, and targeting settings based on the terms negotiated between a publisher
The owner of a website or app where advertisements are served. and buyer.Retrieve targeting information: You can get the required targeting information that you need to apply to a given deal, including ad unit sizes, DSP
Demand-Side Platform (DSP). A software platform that automates bidding decisions in real-time and efficiently connects buyers and audiences through an ad exchange or SSP. Also known as a buy-side platform. IDs, and country IDs.
For more information on how to use the API and see all of the available routes, see Getting started with the Deals API.
