GAM diagnostic

The GAM diagnostic tests your Google Ad Manager server. These scans only work if you have created a dedicated line item using a key-value pair for the deal to give it elevated priority. If a key-value pair is not found, the scans will not be able to provide results. A key-value pair on a dedicated line item is not necessary for a deal to be able to transact in Google Ad Manager. If one was not created, the deal will compete on price with existing open market line items.

Google Ad Manager has a large quantity of information and, for quick results, Index Exchange (IX) only detects dedicated deal-related line items that were created in the previous three months from the current date and also have “IX” or “Index” in the name of the order that contains the line item. If found, the attributes of the line items are displayed, as well as impressions for those line items.

Before you begin: You must log in to Google Ad Manager to authorize the GAM diagnostic to retrieve the information. Your login credentials are approved directly by Google Ad Manager and, for your convenience, stored on your computer only to prevent you from having to log in again when you diagnose another deal.

Test Description

Show which GAM line items this deal always lost to yesterday

Runs a key value loss report. Click Download Report to generate and download a .csv file with the following headings:

  • Date of Transaction

  • IX Deal Key Name and Value

  • Lost to Advertiser

  • With Line Item Rate
  • With Line Item Priority Type
  • With Line Item Priority Level
  • With Line Item ID
  • With Line Item Name
  • Number of Deal Losses to this Line Item

GAM win rate for this deal over the last 7 days

For line items targeted with “IPM” in the key name, the 7-day win rate is calculated and the following values are displayed:

  • Opportunities Targeted: The number of times an ad opportunity was targeted by the deal.
  • Impressions Won: The number of times an ad opportunity was targeted by the deal and won the impression.
  • The Google Ad Manager win rate of the deal as a percentage, which is calculated by dividing Impressions Won by Opportunities Targeted.