Targeting audiences with cookie-based DMPs

Index Exchange (Index) provides server-side integration with certain data management providers (DMPs) that use third-party cookies for user segmentation and audience targeting. Private Marketplace (PMP) deals can be targeted against audiences that are set up and synchronized through one of our supported DMPs. For assistance in setting up and making sure your segments are uploaded correctly, contact your Index Representative.

Note: Audience targeting with cookie-based DMPs is only available for select publishers.