Index Exchange (Index) provides server-side A process where the header bidding takes place on an external server, as opposed to bidding from a browser. This is also called as server-to-server (S2S) header bidding. integration with certain data management providers (DMPs) that use third-party cookies for user segmentation and audience targeting. Private Marketplace (PMP Private Marketplace (PMP). An invitation-only real-time bidding auctions where one or several publishers invite a select number of advertisers to buy their inventory.) deals can be targeted against audiences that are set up and synchronized through one of our supported DMPs. For assistance in setting up and making sure your segments are uploaded correctly, contact your Index Representative.
Note: Audience targeting with cookie-based DMPs is only available for select publishers.
