Geography targeting allows you to target your deals by country, state or province, metro code, and zip or postal code (currently in beta). For more granular control, you can combine inclusion and exclusion rules, for example, targeting a country while excluding certain states or provinces, or targeting a state while excluding specific metro regions.
For zip and postal codes specifically, you can include and exclude up to 5,000 codes, using either the full code or the prefix (at least the first two characters, or the first four characters if your campaign
A collection of multiple ads in different formats. targets the United Kingdom). When using zip and postal code targeting, it's recommended that you also target the corresponding countries to make sure the correct regions are selected. For example, if you want to target users in Brooklyn, New York, include the 11226 zip code and also select United States of America.
Index Exchange may restrict deals that target regions with a low population density as part of its privacy protections. To make sure that your deal A private auction that allows media owners to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. can transact, only target zip and postal codes that contain a population density large enough to not identify individuals. You remain responsible for your compliance with privacy and data protection laws.
